---
title: "Wella Performance Haarspray — €77K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/wella-performance-haarspray"
last_updated: "2026-08-10T00:52:58.002Z"
locale: en
meta:
description: "Niche score 47/100 · €77K/yr market · 24K searches/yr · €21.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €77K/yr market · 24K searches/yr · €21.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wella Performance Haarspray — €77K/yr Amazon DE Niche (2026) - Flapen"
---
# **wella performance haarspray**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 23Conversion 97Competition 18Returns 100Price range 71Avg price 91Brand share 0Review moat 75Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€21.52**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****494.7**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€8.67–€30.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€77K**
€77K/yr · 24K searches
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, wella performance haarspray is a €77K/yr Amazon Germany market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wella performance haarspray market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **€65K–€86K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#197**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **10%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Wella Professionals66% - WELLA28% - WELLA PERFECTON6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -3.5% search growth over the last 90 days.
900700Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/wella-performance-haarspray/trend)
## **Top wella performance haarspray search terms**
- **wella performance haarspray**14K/yr-1.9%13.1% conv. - **wella performance haarspray 500ml**5K/yr+3.6%15.9% conv. - **performance haarspray**5K/yr-13.5%14.6% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/wella-performance-haarspray/search-terms)
## **Top wella performance haarspray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€8K20%€15K30%€23K40%€31K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Performance Haarspray Duo Set 2 x 500ml**Wella Professionals**€13.90**4.7★860 rev](https://www.amazon.de/dp/B009AJDSU6) [2**Wella 3 er Pack Wella Performance Strong 500 ml**WELLA**€18.78**4.6★931 rev](https://www.amazon.de/dp/B07G3G2CKD) [3**Wella Professional Performance Haarspray 500 ml 1er Pack (1x 500 ml) Unparfümiert**Wella Professionals**€8.67**4.6★847 rev](https://www.amazon.de/dp/B000UH4KZ4) [4**Wella Performance Haarspray Set 6 x 500ml**Wella Professionals**€30.52**4.7★260 rev](https://www.amazon.de/dp/B004QQZ9YG) [5**3er Styling Haarspray Performance Extra Strong Wella Professionals 500 ml**Wella Professionals**€25.70**4.4★148 rev](https://www.amazon.de/dp/B07DVTG22M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3er Wella Styling Performance Haarspray 250 ml**WELLA PERFECTON**€22.36**8 rev8mo ago](https://www.amazon.de/dp/B0FZCKKWB8) [**6er Wella Styling Performance Haarspray 250 ml**WELLA PERFECTON**€27.26**6 rev8mo ago](https://www.amazon.de/dp/B0FZCJF3QD) [**Wella 3 er Pack Wella Performance Strong 500 ml**WELLA**€18.78**931 rev7y ago](https://www.amazon.de/dp/B07G3G2CKD) [**3er Styling Haarspray Performance Extra Strong Wella Professionals 500 ml**Wella Professionals**€25.70**148 rev8y ago](https://www.amazon.de/dp/B07DVTG22M) [**Wella 2 er Pack Wella Performance Extra Strong 500 ml**WELLA**€18.56**307 rev8y ago](https://www.amazon.de/dp/B07DVJQ98F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3er Wella Styling Performance Haarspray 250 ml**WELLA PERFECTON**€22.36**4.0★**▲ 53%**](https://www.amazon.de/dp/B0FZCKKWB8) [**Wella Performance Haarspray Duo Set 2 x 500ml**Wella Professionals**€13.90**4.7★**▲ 47%**](https://www.amazon.de/dp/B009AJDSU6) [**3er Styling Haarspray Performance Extra Strong Wella Professionals 500 ml**Wella Professionals**€25.70**4.4★**▲ 25%**](https://www.amazon.de/dp/B07DVTG22M) [**Wella Performance Haarspray Ultra Strong SET 3 x 500ml**WELLA**€18.56**4.5★**▲ 23%**](https://www.amazon.de/dp/B00JF7X24K) [**6er Wella Styling Performance Haarspray 250 ml**WELLA PERFECTON**€27.26**2.9★**▲ 22%**](https://www.amazon.de/dp/B0FZCJF3QD)
**~~View all trending →~~**
## **What buyers say about wella performance haarspray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Haarstyling**23%
*“tolles Haarspray”*
**Qualität insgesamt**21%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**13%
*“Super Preis und tolles Haarspray”*
**beworben Vs Tatsächliches Produkt**11%
*“Hält was es verspricht”*
**Geruch**10%
*“Geruch ist neutral”*
**Eignung Glattes Haar**5%
*“Gut für das Haar”*
**Haftung/Klebrigkeit**3%
*“Es hält gut und verklebt nicht”*
**Komfort insgesamt**3%
*“Sehr ergiebig und angenehm”*
**Haltbarkeit**3%
*“Hält den ganzen Tag”*
**Haarwachstum**2%
*“Dieses Haarspray hilft, wenn man Probleme mit der Kopfhaut hat”*
### **What buyers complain about **
**Haftung/Klebrigkeit**25%
*“Endlich ein Spray, dass nicht klebt”*
**Haarverwandt**10%
*“Schade habe lange Haare somit keinen Halt,muss stärker sein”*
**Geruch**10%
*“nur beim sprühen die Luft ist voll mit dem Duft kann mann nicht richtig atmen.”*
**Allergien**10%
*“Bei allen hatte ich Probleme mit gereizter Kopfhaut”*
**Eignung für langes Haar**10%
*“Schade habe lange Haare somit keinen Halt,muss stärker sein”*
**Atmungsaktivität**10%
*“nur beim sprühen die Luft ist voll mit dem Duft kann mann nicht richtig atmen.”*
### **Top return reasons **
**Gesamtgröße**33%
**Defekt Material/Teile**22%
**Stärke**22%
**beworben Vs Tatsächliches Produkt**22%
## **Common questions**
- **Is wella performance haarspray profitable to sell on Amazon Germany?**
- The niche generates €77K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the wella performance haarspray niche?**
- 3 brands and 35 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wella performance haarspray?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Haarverwandt, Geruch. The return rate is 0.0%.
- **When does demand for wella performance haarspray peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the wella performance haarspray niche?**
- Listings span €8.67–€30.86; the average listing price is €21.52 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.
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