---
title: "Tsubaki — €302K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/tsubaki"
last_updated: "2026-08-10T00:51:57.869Z"
locale: en
meta:
description: "Niche score 50/100 · €302K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €302K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tsubaki — €302K/yr Amazon DE Niche (2026) - Flapen"
---
# **tsubaki**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 51Growth 24Conversion 71Competition 3Returns 96Price range 87Avg price 95Brand share 0Review moat 80Quality gap 90
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€23.13**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****€12.48–€37.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****399.83**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****€302K**
€302K/yr · 201K searches
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, tsubaki is a €302K/yr Amazon Germany market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tsubaki market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **€185K–€231K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#744**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **33%**
- **Out of stock**
- **8.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Fino69% - fino Hair28% - ALIBOOSTER3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/kosmetik/tsubaki/trend)
## **Top tsubaki search terms**
- **fino**69K/yr+18.7%1.5% conv. - **fino hair mask japan**65K/yr-18.9%2.2% conv. - **fino hair mask**28K/yr-4.2%1.8% conv. - **fino hair oil**13K/yr-21.7%0.2% conv. - **fino hair**6K/yr+1.2%0.8% conv. - **fino haarmaske**6K/yr-14.5%2.5% conv. - **korean hair mask**3K/yr+31.3%0.3% conv. - **shiseido fino**4K/yr-1.8%2.2% conv. - **fino premium touch hair mask**3K/yr-6.3%2.7% conv. - **shiseido fino hair mask**3K/yr-10.4%1.2% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/tsubaki/search-terms)
## **Top tsubaki products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%€60K40%€121K60%€181K80%€242K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shiseido fino Premium Touch Penetration Essence 230g Packung mit 1 Stück**Fino**€12.48**4.5★1,274 rev](https://www.amazon.de/dp/B00XTZXC5S) [2**fino Hair Shampoo & Conditioner Set für trockenes & geschädigtes Haar**fino Hair**€35.50**3.6★100 rev](https://www.amazon.de/dp/B0F6NNRKNK) [3**fino Hair Premium Touch Haarmaske 200ml Biotin Keratin & Arganöl**fino Hair**€19.26**4.1★109 rev](https://www.amazon.de/dp/B0DVH5C1D5) [4**Fino Penetrationsserum Haarmaske 230 g x 1 Stück**Fino**€15.21**4.5★727 rev](https://www.amazon.de/dp/B06Y1WW5DV) [5**fino Hair Premium Touch Shampoo Natürliche Pflege mit Koffein Biotin & Vitamin B5 Für gesundes & kräftiges Haar Ohne Sulfate & Parabene 300ml**fino Hair**€18.82**3.7★189 rev](https://www.amazon.de/dp/B0DP2RGFNL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Premium Touch Hair Mask 2 Stück 230 g aus Japan Haarmaske reparierende Pflege geschädigtes Haar**ALIBOOSTER**€37.50**0 rev3mo ago](https://www.amazon.de/dp/B0GSMXRPD2) [**fino Hair Shampoo & Conditioner Set für trockenes & geschädigtes Haar**fino Hair**€35.50**100 rev1y ago](https://www.amazon.de/dp/B0F6NNRKNK) [**fino Hair Premium Touch Haarmaske 200ml Biotin Keratin & Arganöl**fino Hair**€19.26**109 rev1y ago](https://www.amazon.de/dp/B0DVH5C1D5) [**Fino Penetrationsserum Haarmaske 230 g x 1 Stück**Fino**€15.21**727 rev1y ago](https://www.amazon.de/dp/B06Y1WW5DV) [**fino Hair Premium Touch Shampoo Natürliche Pflege mit Koffein Biotin & Vitamin B5 Für gesundes & kräftiges Haar Ohne Sulfate & Parabene 300ml**fino Hair**€18.82**189 rev1y ago](https://www.amazon.de/dp/B0DP2RGFNL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Premium Touch Hair Mask 2 Stück 230 g aus Japan Haarmaske reparierende Pflege geschädigtes Haar**ALIBOOSTER**€37.50**0.0★**▲ 138%**](https://www.amazon.de/dp/B0GSMXRPD2) [**Shiseido fino Premium Touch Penetration Essence 230g Packung mit 1 Stück**Fino**€12.48**4.5★**▲ 94%**](https://www.amazon.de/dp/B00XTZXC5S) [**fino Hair Premium Touch Haarmaske 200ml Biotin Keratin & Arganöl**fino Hair**€19.26**4.1★**▼ 32%**](https://www.amazon.de/dp/B0DVH5C1D5) [**fino Hair Shampoo & Conditioner Set für trockenes & geschädigtes Haar**fino Hair**€35.50**3.6★**▼ 40%**](https://www.amazon.de/dp/B0F6NNRKNK) [**fino Hair Premium Touch Shampoo Natürliche Pflege mit Koffein Biotin & Vitamin B5 Für gesundes & kräftiges Haar Ohne Sulfate & Parabene 300ml**fino Hair**€18.82**3.7★**▼ 49%**](https://www.amazon.de/dp/B0DP2RGFNL)
**~~View all trending →~~**
## **What buyers say about tsubaki**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Haarstyling**22%
*“Sehr gute Haaremaske”*
**Weiches Gefühl**17%
*“Pflegt und auf lange Sicht weich macht, fast leer, bestelle ich mir nach.”*
**Geruch**11%
*“Beschenkte lobt den Geruch”*
**Eignung Glattes Haar**11%
*“Weiches glänzendes Haar dank Balsam”*
**Qualität insgesamt**11%
*“Gutes Produkt”*
**Geschenk Zweck**6%
*“Kam als Geschenk gut an”*
**Eignung Fettige Haut**6%
*“Das fino Hair Oil ist auch sehr gut”*
**Feucht/Trocken**6%
*“Sehr gute Maske für trockenes Haar”*
**Haltbarkeit**3%
*“Gut verträglich und gut pflegend”*
**Helligkeit/Glanz/Glühen**3%
*“Sie haben einen schönen Glanz”*
### **What buyers complain about **
**Geruch**33%
*“Farbe, Konsistenz und Geruch entsprechen nicht dem Originalprodukt”*
**Preis-Leistungs-Verhältnis**33%
*“Geldverschwendung, das Produkt ist schlecht”*
**Ölig/fettig**33%
*“haare fettig”*
### **Top return reasons **
**Qualität insgesamt**31%
**beworben Vs Tatsächliches Produkt**25%
**Wischfestigkeit**6%
**Preis-Leistungs-Verhältnis**6%
**Gesamtgröße**6%
**Haftung/Klebrigkeit**6%
**Feucht/Trocken**6%
**Farbe**3%
**Geruch**3%
**Benutzerfreundlichkeit**3%
## **Common questions**
- **Is tsubaki profitable to sell on Amazon Germany?**
- The niche generates €302K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the tsubaki niche?**
- 3 brands and 15 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tsubaki?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Ölig/fettig. The return rate is 0.8%.
- **When does demand for tsubaki peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the tsubaki niche?**
- Listings span €12.48–€37.50; the average listing price is €23.13 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.
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