---
title: "The Ordinary Caffeine Solution — €97K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/the-ordinary-caffeine-solution"
last_updated: "2026-08-10T00:52:30.970Z"
locale: en
meta:
description: "Niche score 43/100 · €97K/yr market · 39K searches/yr · €11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €97K/yr market · 39K searches/yr · €11.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "The Ordinary Caffeine Solution — €97K/yr Amazon DE Niche (2026) - Flapen"
---
# **the ordinary caffeine solution**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 27Conversion 100Competition 0Returns 100Price range 46Avg price 44Brand share 0Review moat 61Quality gap 78
**Conversion**
**Incredible****22.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,043.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€7.62–€21.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€11.23**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€97K**
€97K/yr · 39K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, the ordinary caffeine solution is a €97K/yr Amazon Germany market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **the ordinary caffeine solution market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **€67K–€90K**
- units × avg price
- **Conversion rate**
- **22.1%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- The Ordinary89% - CHOWMI6% - OPEIXSAYKOC5%
## **Demand**
Weekly Amazon search volume, last 26 weeks — +2.0% search growth over the last 90 days.
1K600Spike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/the-ordinary-caffeine-solution/trend)
## **Top the ordinary caffeine solution search terms**
- **the ordinary caffeine solution 5% + egcg**10K/yr+33.9%23.9% conv. - **the ordinary caffeine solution**15K/yr-2.7%22.2% conv. - **the ordinary eye serum**4K/yr-14.2%12.4% conv. - **the ordinary caffeine solution eye**4K/yr-31.7%22.3% conv. - **ordinary caffeine solution serum eye**3K/yr+8.1%21.6% conv. - **caffeine serum**3K/yr-33.1%9.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/the-ordinary-caffeine-solution/search-terms)
## **Top the ordinary caffeine solution products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%€24K50%€48K75%€72K100%€97K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml**The Ordinary**€7.62**4.4★2,713 rev](https://www.amazon.de/dp/B09N6Z61GL) [2**The Ordinary Multi-Peptide Eye Serum Anti-Aging-Formel gegen Krähenfüße Augenringe und Schwellungen 15ml**The Ordinary**€21.35**4.5★1,404 rev](https://www.amazon.de/dp/B0BV6YFW33) [3**The Caffeine Solution 5% + EGCGReduces Appearance of Eye Contour Pigmentation and PuffinessUnder Eye Serum (30ml) Caffeine For Face Moisturizing Serum**CHOWMI**€7.62**4.0★38 rev](https://www.amazon.de/dp/B0DRV42C2X) [4**Caffeine Solution 5% + EGCG Koffein-Augenserum Koffein Augenserum Anti-Aging Augenserum gegen Augenringe und Geschwollene für Anti-Aging und Verblassen von Fältchen 30ml**OPEIXSAYKOC**€8.33**4.1★20 rev](https://www.amazon.de/dp/B0FJ5G8SMW)
### **Newest**
by launch date
[**Caffeine Solution 5% + EGCG Koffein-Augenserum Koffein Augenserum Anti-Aging Augenserum gegen Augenringe und Geschwollene für Anti-Aging und Verblassen von Fältchen 30ml**OPEIXSAYKOC**€8.33**20 rev12mo ago](https://www.amazon.de/dp/B0FJ5G8SMW) [**The Caffeine Solution 5% + EGCGReduces Appearance of Eye Contour Pigmentation and PuffinessUnder Eye Serum (30ml) Caffeine For Face Moisturizing Serum**CHOWMI**€7.62**38 rev1y ago](https://www.amazon.de/dp/B0DRV42C2X) [**The Ordinary Multi-Peptide Eye Serum Anti-Aging-Formel gegen Krähenfüße Augenringe und Schwellungen 15ml**The Ordinary**€21.35**1,404 rev3y ago](https://www.amazon.de/dp/B0BV6YFW33) [**The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml**The Ordinary**€7.62**2,713 rev4y ago](https://www.amazon.de/dp/B09N6Z61GL)
### **Trending**
90-day click momentum
[**The Ordinary Multi-Peptide Eye Serum Anti-Aging-Formel gegen Krähenfüße Augenringe und Schwellungen 15ml**The Ordinary**€21.35**4.5★**▲ 40%**](https://www.amazon.de/dp/B0BV6YFW33) [**The Ordinary Caffeine Solution 5% + EGCG Augenserum gegen Augenringe und müde Augen 30ml**The Ordinary**€7.62**4.4★**▲ 11%**](https://www.amazon.de/dp/B09N6Z61GL) [**Caffeine Solution 5% + EGCG Koffein-Augenserum Koffein Augenserum Anti-Aging Augenserum gegen Augenringe und Geschwollene für Anti-Aging und Verblassen von Fältchen 30ml**OPEIXSAYKOC**€8.33**4.1★**— 7%**](https://www.amazon.de/dp/B0FJ5G8SMW) [**The Caffeine Solution 5% + EGCGReduces Appearance of Eye Contour Pigmentation and PuffinessUnder Eye Serum (30ml) Caffeine For Face Moisturizing Serum**CHOWMI**€7.62**4.0★**▼ 62%**](https://www.amazon.de/dp/B0DRV42C2X)
## **What buyers say about the ordinary caffeine solution**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**36%
*“Super Produkt”*
**Weiches Gefühl**9%
*“Fühlt sich angenehm an”*
**Saugfähigkeit**7%
*“Zieht schnell ein, fühlt sich leicht auf der Haut an und macht die Haut glatter und frischer”*
**Preis-Leistungs-Verhältnis**7%
*“Lieferung, Preis OK”*
**Symptomreduktion**6%
*“Hilft gegen Schwellung”*
**beworben Vs Tatsächliches Produkt**5%
*“Das Produkt erfüllt daher meine Erwartung”*
**Textur/Konsistenz – insgesamt**4%
*“Leichte Textur und einfach aufzutragen”*
**Gesamtgröße**3%
*“Passt gut”*
**Eignung für Mischhaut**3%
*“es fühlt sich super gut an auf der Haut.”*
**Eignung für trockene Haut**3%
*“Zieht schnell ein, fühlt sich leicht auf der Haut an und macht die Haut glatter und frischer”*
### **What buyers complain about **
**Funktionalität insgesamt**27%
*“Hilft null”*
**Symptomreduktion**15%
*“sehe Null Effekt.”*
**Falten**8%
*“warf Falten”*
**Hautgesundheit**7%
*“Nach der Anwendung war meine Haut gerötet und brannte”*
**Nebenwirkungen**6%
*“Allerdings war der Effekt insgesamt eher moderat”*
**Saugfähigkeit**5%
*“Es zieht nämlich nicht wirklich gut ein und klebt”*
**Eignung für gefärbtes Haar**2%
*“Für meine Haare leider zu aggressiv, die untere Augenpartie zog sich regelrecht zusammen und warf Falten”*
**Qualität insgesamt**2%
*“Solche Fehler in der Beschreibung sind oft ein Zeichen für billige Kopien, bei denen die Qualitätskontrolle nicht besonders streng ist”*
**Farbe**2%
*“nicht gegen farbliche Augenringe”*
**Haftung/Klebrigkeit**2%
*“Nicht zu viel benutzen, sonst entsteht eine klebrige Schicht”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**33%
**Haftung/Klebrigkeit**17%
**Funktionalität insgesamt**17%
**Nicht nachhaltiges Design**17%
**Zertifizierungen**17%
## **Common questions**
- **Is the ordinary caffeine solution profitable to sell on Amazon Germany?**
- The niche generates €97K/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the the ordinary caffeine solution niche?**
- 3 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in the ordinary caffeine solution?**
- Top complaints mined from reviews: Funktionalität insgesamt, Symptomreduktion, Falten. The return rate is 0.1%.
- **What does it cost to enter the the ordinary caffeine solution niche?**
- Listings span €7.62–€21.35; the average listing price is €11.23 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.
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