---
title: "Thats Me — €184K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/thats-me"
last_updated: "2026-08-10T00:52:22.874Z"
locale: en
meta:
description: "Niche score 46/100 · €184K/yr market · 107K searches/yr · €19.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €184K/yr market · 107K searches/yr · €19.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Thats Me — €184K/yr Amazon DE Niche (2026) - Flapen"
---
# **thats me**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 16Conversion 82Competition 4Returns 99Price range 95Avg price 86Brand share 0Review moat 96Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****80.17**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Incredible****€15.06–€28.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****€19.39**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€184K**
€184K/yr · 107K searches
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, thats me is a €184K/yr Amazon Germany market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **thats me market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **€97K–€116K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **17%**
- **Sponsored**
- **0%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Crispy Cousins93% - That's ME by Marc Eggers7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/de/kosmetik/thats-me/trend)
## **Top thats me search terms**
- **crispy cousins**64K/yr-30.6%8.1% conv. - **crispy cousins matt**32K/yr+11.4%7.8% conv. - **thats me**8K/yr-26.6%11.1% conv. - **crispy matt**1K/yr-21.2%3.2% conv. - **thats me wachs**2K/yr-34.0%18.8% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/thats-me/search-terms)
## **Top thats me products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€28K30%€55K45%€83K60%€110K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crispy Cousins Matt Haarwachs 100ml | Extra Starker Halt & Natürliches Matt-Finish | Professionelles Hair Clay | Süßholz-Duft**Crispy Cousins**€15.87**4.3★81 rev](https://www.amazon.de/dp/B0FPDCG1T1) [2**Crispy Cousins Haarwachs Glanz 150ml | Professioneller Wet-Look & Starker Halt | Barber-Qualität Styling Wax | Wassermelonen-Duft**Crispy Cousins**€15.63**4.4★23 rev](https://www.amazon.de/dp/B0FPDDKR58) [3**Crispy Cousins Haarwachs Gentle Matt 150ml | Flexibler Halt & Natürlicher Look | Leichte cremige Textur für flexible und dynamische Styles | Pfirsich-Duft**Crispy Cousins**€15.74**4.6★29 rev](https://www.amazon.de/dp/B0FPGBJX9W) [4**Crispy Cousins Volumen-Puder 20g | Sofort-Effekt für mehr Fülle & Textur | Professionelles Styling-Puder | Honigmelonen-Duft**Crispy Cousins**€15.06**4.4★24 rev](https://www.amazon.de/dp/B0FPMFFP3N) [5**Thats ME von Marc Eggers TAHTS ME Herren-100 ml Bestes Haarwachs für starken Halt mit Mandelöl für alle Haartypen hergestellt mit professionellen Friseuren aus Italien**That's ME by Marc Eggers**€25.60**4.1★319 rev](https://www.amazon.de/dp/B08G8YQWGF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crispy Cousins Crispy Bundle | Set mit je 1x Haarwachs Matt & Haarwachs Glanz | Dein Styling-Kit für jeden Look | Barber Qualität**Crispy Cousins**€28.44**5 rev9mo ago](https://www.amazon.de/dp/B0FT8T58BV) [**Crispy Cousins Volumen-Puder 20g | Sofort-Effekt für mehr Fülle & Textur | Professionelles Styling-Puder | Honigmelonen-Duft**Crispy Cousins**€15.06**24 rev10mo ago](https://www.amazon.de/dp/B0FPMFFP3N) [**Crispy Cousins Haarwachs Gentle Matt 150ml | Flexibler Halt & Natürlicher Look | Leichte cremige Textur für flexible und dynamische Styles | Pfirsich-Duft**Crispy Cousins**€15.74**29 rev10mo ago](https://www.amazon.de/dp/B0FPGBJX9W) [**Crispy Cousins Matt Haarwachs 100ml | Extra Starker Halt & Natürliches Matt-Finish | Professionelles Hair Clay | Süßholz-Duft**Crispy Cousins**€15.87**81 rev10mo ago](https://www.amazon.de/dp/B0FPDCG1T1) [**Crispy Cousins Haarwachs Glanz 150ml | Professioneller Wet-Look & Starker Halt | Barber-Qualität Styling Wax | Wassermelonen-Duft**Crispy Cousins**€15.63**23 rev10mo ago](https://www.amazon.de/dp/B0FPDDKR58)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crispy Cousins Matt Haarwachs 100ml | Extra Starker Halt & Natürliches Matt-Finish | Professionelles Hair Clay | Süßholz-Duft**Crispy Cousins**€15.87**4.3★**▲ 32%**](https://www.amazon.de/dp/B0FPDCG1T1) [**Crispy Cousins Haarwachs Glanz 150ml | Professioneller Wet-Look & Starker Halt | Barber-Qualität Styling Wax | Wassermelonen-Duft**Crispy Cousins**€15.63**4.4★**▲ 19%**](https://www.amazon.de/dp/B0FPDDKR58) [**Crispy Cousins Volumen-Puder 20g | Sofort-Effekt für mehr Fülle & Textur | Professionelles Styling-Puder | Honigmelonen-Duft**Crispy Cousins**€15.06**4.4★**— 5%**](https://www.amazon.de/dp/B0FPMFFP3N) [**Crispy Cousins Crispy Bundle | Set mit je 1x Haarwachs Matt & Haarwachs Glanz | Dein Styling-Kit für jeden Look | Barber Qualität**Crispy Cousins**€28.44**4.7★**— 5%**](https://www.amazon.de/dp/B0FT8T58BV) [**Crispy Cousins Haarwachs Gentle Matt 150ml | Flexibler Halt & Natürlicher Look | Leichte cremige Textur für flexible und dynamische Styles | Pfirsich-Duft**Crispy Cousins**€15.74**4.6★**▼ 35%**](https://www.amazon.de/dp/B0FPGBJX9W)
**~~View all trending →~~**
## **What buyers say about thats me**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**36%
*“Super Produkt”*
**Eignung Glattes Haar**25%
*“Haarstyler”*
**Geruch**17%
*“Halt und Duft sehr gut”*
**beworben Vs Tatsächliches Produkt**8%
*“Entspricht den Erwartungen”*
**Eignung für lockiges Haar**6%
*“Super,absolute Kaufempfehlung für Kurzhaarfrisur,klebt nicht, hält den ganzen Tag”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**35%
*“Teuer”*
**beworben Vs Tatsächliches Produkt**10%
*“Es ist alles andere aber nicht so wie versprochen”*
**Materialqualität**10%
*“nicht ganz wie erwartet trotzdem solide”*
**Feucht/Trocken**10%
*“Eher trocken, verteilt sich bei mir nicht so wie angepriesen und richt chemisch”*
**Geruch**10%
*“An den Geruch muss man sich gewöhnen”*
**Haftung/Klebrigkeit**5%
*“Nicht zu empfehlen, da es sehr klebt”*
**Ölig/fettig**5%
*“die Haare fettig aussehen”*
### **Top return reasons **
**beworben Vs Tatsächliches Produkt**20%
**Funktionalität insgesamt**17%
**Defekt Material/Teile**10%
**Produktzustand**10%
**Textur/Konsistenz – insgesamt**7%
**Haarverwandt**7%
**Schutz**7%
**Gesamtgröße**7%
**Geruch**7%
**Haftung/Klebrigkeit**7%
## **Common questions**
- **Is thats me profitable to sell on Amazon Germany?**
- The niche generates €184K/yr across 6 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the thats me niche?**
- 2 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in thats me?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Materialqualität. The return rate is 0.1%.
- **When does demand for thats me peak?**
- Demand peaks in Jun–Nov; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the thats me niche?**
- Listings span €15.06–€28.44; the average listing price is €19.39 (sweet spot $15–$100). The average incumbent carries 80 reviews — the moat a new listing must climb.
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