---
title: "Texture Spray Haare — €61K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/texture-spray-haare"
last_updated: "2026-08-10T00:53:27.803Z"
locale: en
meta:
description: "Niche score 49/100 · €61K/yr market · 95K searches/yr · €12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €61K/yr market · 95K searches/yr · €12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Texture Spray Haare — €61K/yr Amazon DE Niche (2026) - Flapen"
---
# **texture spray haare**
**Skip it**
A small market ($61K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 25Conversion 61Competition 43Returns 99Price range 46Avg price 52Brand share 65Review moat 38Quality gap 70
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€12.25**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€3.33–€24.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,716.55**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€61K**
€61K/yr · 95K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, texture spray haare is a €61K/yr Amazon Germany market (95K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **texture spray haare market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€49K–€61K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**120**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**27%**
- Moroccanoil18% - WELLA15% - Goldwell12% - TAFT11% - Schwarzkopf Professional8% - Living Proof7%
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — +0.1% search growth over the last 90 days.
2K2KSpike '25Prime Day '25 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/texture-spray-haare/trend)
## **Top texture spray haare search terms**
- **texture spray**35K/yr+19.3%4.9% conv. - **texturizing spray**12K/yr-7.3%2.5% conv. - **texturspray haare**9K/yr-15.9%4.9% conv. - **moroccanoil dry texture spray**3K/yr+49.4%9.1% conv. - **dry texture spray**4K/yr+4.2%5.0% conv. - **texturspray**4K/yr-14.8%4.5% conv. - **strukturspray haare**3K/yr+42.7%3.3% conv. - **texture spray haare**18K/yr-62.0%3.5% conv. - **textur spray haare**5K/yr-41.4%4.7% conv. - **moroccanoil texture spray**2K/yr+53.3%8.9% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/texture-spray-haare/search-terms)
## **Top texture spray haare products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€6K15%€9K20%€12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moroccanoil Dry Texture Spray 205ml**Moroccanoil**€21.79**4.2★9,281 rev](https://www.amazon.de/dp/B01BPL68EO) [2**Wella EIMI Sugar Lift Styling-Spray strukturgebendes Volumen-Spray für starken flexiblen Halt Für ein griffiges glänzendes Haarstyling 1 x 150 ml**WELLA**€6.57**4.3★1,418 rev](https://www.amazon.de/dp/B07CZTD5DX) [3**TAFT Texturspray Aloe Boost (150 ml) Styling Spray für Volumen & natürliche Wellen Volumenspray mit Aloe Vera & Niacinamid sorgt für mühelose Undone Looks**TAFT**€3.33**4.4★71 rev](https://www.amazon.de/dp/B0G218GJ8H) [4**Schwarzkopf Professional OSiS+ Dry Texture Craft Spray Unparfümiert**Schwarzkopf Professional**€12.42**4.4★621 rev](https://www.amazon.de/dp/B0BZ9M9FF5) [5**GOLDWELL Stylesign Texture Dry Texture Spray 200 ml**Goldwell**€14.75**4.3★122 rev](https://www.amazon.de/dp/B0CT918BL9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Frieda Volume Lift Pushed-Up Dry Texture Spray Inhalt: 200ml - Haartyp: plattes oder feines Haar**John Frieda**€8.83**33 rev4mo ago](https://www.amazon.de/dp/B0GSNJYSYP) [**TAFT Texturspray Aloe Boost (150 ml) Styling Spray für Volumen & natürliche Wellen Volumenspray mit Aloe Vera & Niacinamid sorgt für mühelose Undone Looks**TAFT**€3.33**71 rev8mo ago](https://www.amazon.de/dp/B0G218GJ8H) [**Jean & Len Sea Salt Spray für Volumen Fülle & Griffigkeit mit Meersalz & Algen-Extrakt für Beachwaves & Undone Looks ohne Silikone & Parabene vegan 200 ml**Jean & Len**€3.41**137 rev10mo ago](https://www.amazon.de/dp/B0FNMRFJLZ) [**IMPERIO Sea Salt Spray - 250ml Premium Salzwasserspray für vollere Haare & stabile Textur - Perfekte Beach Waves mehr Volumen & Griffigkeit durch die Power aus dem Meer - Unisex Duft**IMPERIO**€19.61**678 rev2y ago](https://www.amazon.de/dp/B0D8KZJ4RD) [**GOLDWELL Stylesign Texture Dry Texture Spray 200 ml**Goldwell**€14.75**122 rev2y ago](https://www.amazon.de/dp/B0CT918BL9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Frieda Volume Lift Pushed-Up Dry Texture Spray Inhalt: 200ml - Haartyp: plattes oder feines Haar**John Frieda**€8.83**3.8★**▲ 260%**](https://www.amazon.de/dp/B0GSNJYSYP) [**TAFT Texturspray Aloe Boost (150 ml) Styling Spray für Volumen & natürliche Wellen Volumenspray mit Aloe Vera & Niacinamid sorgt für mühelose Undone Looks**TAFT**€3.33**4.4★**▲ 67%**](https://www.amazon.de/dp/B0G218GJ8H) [**Wella EIMI Sugar Lift Styling-Spray strukturgebendes Volumen-Spray für starken flexiblen Halt Für ein griffiges glänzendes Haarstyling 1 x 150 ml**WELLA**€6.57**4.3★**▲ 58%**](https://www.amazon.de/dp/B07CZTD5DX) [**ELEVEN AUSTRALIA I Want Body Texture Spray 200 ml**ELEVEN AUSTRALIA**€19.85**4.4★**▲ 44%**](https://www.amazon.de/dp/B0CKLLK5YF) [**Goldwell StyleSign Texture Dry Spray Wax für texturierte Styles 150 ml**Goldwell**€12.69**4.5★**▲ 43%**](https://www.amazon.de/dp/B0CT8ZV2BB)
**~~View all trending →~~**
## **What buyers say about texture spray haare**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**15%
*“Geruch ist neutral”*
**Qualität insgesamt**12%
*“Best Produkt ever”*
**Haarstyling**11%
*“Voll schön zum Stylen, macht das Haar geschmeidig”*
**Preis-Leistungs-Verhältnis**6%
*“Preis Leistung super”*
**Eignung Glattes Haar**6%
*“Super bestes Produkt für feines Haar, bringt gute Stabilität”*
**beworben Vs Tatsächliches Produkt**6%
*“ANSonsten: Funktioniert HAT das Produkt”*
**Textur/Konsistenz – insgesamt**5%
*“Bestes Texturspray”*
**Einfache Anwendung**4%
*“Die Sprühdrüse vernebelt das Spray sehr fein”*
**Benutzerfreundlichkeit**4%
*“Pro: Einfache Handhabung”*
**Haftung/Klebrigkeit**4%
*“Perfekter Halt- kein Verkleben”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**10%
*“Man könnte es aber preislich mal etwas reduzieren”*
**Haarverwandt**9%
*“Haare fühlen sich stumpf an”*
**Geruch**9%
*“Unfassbar intensiver Geruch”*
**Haftung/Klebrigkeit**9%
*“Bisschen klebrig”*
**Funktionalität insgesamt**6%
*“Wirkt nicht”*
**beworben Vs Tatsächliches Produkt**4%
*“Irreführend”*
**Feucht/Trocken**4%
*“etwas trockenes Haargefühl”*
**Gesamtgröße**3%
*“zu klein”*
**Eignung für kurzes Haar**3%
*“Für dünnes Haar nicht geeignet, obwohl es für dünne Haare sein soll”*
**Qualität insgesamt**2%
*“Ich verstehe die Bewertungen gar nicht”*
### **Top return reasons **
**Funktionalität insgesamt**20%
**Haftung/Klebrigkeit**11%
**Defekt Material/Teile**11%
**Eignung für kurzes Haar**6%
**Geruch**6%
**Qualität insgesamt**6%
**Feucht/Trocken**4%
**beworben Vs Tatsächliches Produkt**4%
**Preis-Leistungs-Verhältnis**4%
**Gesamtgröße**4%
## **Common questions**
- **Is texture spray haare profitable to sell on Amazon Germany?**
- The niche generates €61K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the texture spray haare niche?**
- 15 brands and 120 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in texture spray haare?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Haarverwandt, Geruch. The return rate is 0.3%.
- **When does demand for texture spray haare peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the texture spray haare niche?**
- Listings span €3.33–€24.86; the average listing price is €12.25 (sweet spot $15–$100). The average incumbent carries 2,717 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**zornesfalte pflaster**](https://flapen.com/research/de/kosmetik/zornesfalte-pflaster)€311K/yr-21.9%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)