---
title: "Sunscreen Stick — €87K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/sunscreen-stick"
last_updated: "2026-08-10T03:34:23.125Z"
locale: en
meta:
description: "Niche score 63/100 · €87K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · €87K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Sunscreen Stick — €87K/yr Amazon DE Niche (2026) - Flapen"
---
# **sunscreen stick**
**Worth a look**
Shows demand growing +250.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 22Growth 99Conversion 67Competition 60Returns 99Price range 6Avg price 41Brand share 79Review moat 47Quality gap 67
**Growth**
**Incredible****+250.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,808.88**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****€10.94**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€87K**
€87K/yr · 131K searches
**Price range**
**Bad****€3.71–€15.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=de&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, sunscreen stick is a €87K/yr Amazon Germany market (131K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sunscreen stick market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€66K–€88K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**155**
**Top-5 brand share**
**56%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 95%
**Open market**
**35%**
- TOCOBO15% - PURITO12% - Garnier11% - Nivea Sun10% - La Roche-Posay10% - PaediProtect8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +250.1% search growth over the last 90 days.
10K6KPrime Day '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/sunscreen-stick/trend)
## **Top sunscreen stick search terms**
- **sonnencreme stick**22K/yr+377.8%4.9% conv. - **sonnenstick**13K/yr+921.8%5.0% conv. - **sun stick**18K/yr+209.7%3.9% conv. - **sunscreen stick**13K/yr+227.9%4.8% conv. - **tocobo**15K/yr+74.1%4.0% conv. - **sonnenschutz stick**8K/yr+271.1%4.7% conv. - **sunblocker stick**7K/yr+182.7%3.0% conv. - **spf stick**5K/yr+241.5%4.9% conv. - **sunstick**5K/yr+371.9%6.0% conv. - **sonnenstick lsf 50 gesicht**5K/yr+342.4%6.6% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/sunscreen-stick/search-terms)
## **Top sunscreen stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3K6%€5K9%€8K12%€10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PURITO Seoul Daily Soft Touch Sunscreen Stick SPF50+ PA++++ 5-in-1 Defense UVA & UVB Protection Non-Greasy Lightweight Pocket-Sized Portable Korean Skincare Hypoallergenic 20g 0.70 oz**PURITO**€8.80**4.5★2,149 rev](https://www.amazon.de/dp/B0DX5JYJ1F) [2**Garnier Ambre Solaire Super UV Sunstick LSF 50+ Unsichtbarer Sonnenschutz Stick für das Gesicht Mattierende Sonnencreme mit Sheabutter 18g**Garnier**€8.61**4.4★50 rev](https://www.amazon.de/dp/B0FZVQG1TZ) [3**TOCOBO Cotton Soft Sun Stick SPF50+ PA++++ 19g**TOCOBO**€11.71**4.6★19,010 rev](https://www.amazon.de/dp/B09Y1FRP35) [4**NIVEA SUN UV Stick LSF 50+ (15 g) ultraleichter Sonnenschutz für das Gesicht Sonnencreme Applikator mit koreanischer Stick Technologie Breathable UV Specialist Silky (15 g)**Nivea Sun**€8.76**4.3★75 rev](https://www.amazon.de/dp/B0GHQLY33C) [5**Beauty of Joseon Matte sun stick : Mugwort+Camelia(18g 0.63fl.oz)**Beauty of Joseon**€10.87**4.4★6,153 rev](https://www.amazon.de/dp/B0BQVTM1BJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sonnenschutzstick Wasserfester Sonnenschutz LSF 50+ Schnell Einziehende Sonnencreme Stick Gegen Hautirritationen Geeignet für Alle Hauttöne Natur Sunscreen Stick 13g**RlfJynxious**€6.22**4 rev4mo ago](https://www.amazon.de/dp/B0GRXXGMDJ) [**M. Asam SUN Protection Stick SPF50 (15g) - Sonnencreme Gesicht 50 Mit Hohem UV Schutz Praktischer Stick Für Unterwegs Transparenter Sonnenschutz Für Gesicht Zieht Schnell Ein Ohne Rückstände**M. Asam**€12.11**61 rev4mo ago](https://www.amazon.de/dp/B0GP7GD1S9) [**Naïf - Sonnenschutzstick - für Kinder - Ab 3 Jahren - LSF 50 - Stick ohne Mikroplastik Mineralöle oder Silikone - UVA und UVB Schutz - Wasserresistent - Dermatologisch Getestet - 15g**Naïf**€6.61**42 rev5mo ago](https://www.amazon.de/dp/B0GMS9QNC3) [**La Roche Posay Anthelios UVAIR Vitamin Sun Stick LSF50+**La Roche-Posay**€13.81**100 rev5mo ago](https://www.amazon.de/dp/B0GJCYN8DG) [**NIVEA Silky UV stick 50+ SPF very high protection 15g**NIVEA**€8.49**157 rev5mo ago](https://www.amazon.de/dp/B0GK92KKMS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sonnenschutzstick Wasserfester Sonnenschutz LSF 50+ Schnell Einziehende Sonnencreme Stick Gegen Hautirritationen Geeignet für Alle Hauttöne Natur Sunscreen Stick 13g**RlfJynxious**€6.22**4.1★**▲ 56%**](https://www.amazon.de/dp/B0GRXXGMDJ) [**M. Asam SUN Protection Stick SPF50 (15g) - Sonnencreme Gesicht 50 Mit Hohem UV Schutz Praktischer Stick Für Unterwegs Transparenter Sonnenschutz Für Gesicht Zieht Schnell Ein Ohne Rückstände**M. Asam**€12.11**4.7★**▲ 54%**](https://www.amazon.de/dp/B0GP7GD1S9) [**NIVEA SUN UV Stick LSF 50+ (15 g) ultraleichter Sonnenschutz für das Gesicht Sonnencreme Applikator mit koreanischer Stick Technologie Breathable UV Specialist Silky (15 g)**Nivea Sun**€8.76**4.3★**▲ 47%**](https://www.amazon.de/dp/B0GHQLY33C) [**ROUND LAB Birkensaft Feuchtigkeitsspendender Sonnen-Stick (LSF 50+ PA++++) 19 g + Sonnenschutz 2 ml | Ein feuchtigkeitsspendender Sonnenschutz kein Weißstich starker UV-Schutz feuchte Essenzart**ROUND LAB**€15.76**4.5★**▲ 47%**](https://www.amazon.de/dp/B0C9GKX7Y2) [**Naïf - Sonnenschutzstick - für Kinder - Ab 3 Jahren - LSF 50 - Stick ohne Mikroplastik Mineralöle oder Silikone - UVA und UVB Schutz - Wasserresistent - Dermatologisch Getestet - 15g**Naïf**€6.61**3.4★**▲ 41%**](https://www.amazon.de/dp/B0GMS9QNC3)
**~~View all trending →~~**
## **What buyers say about sunscreen stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Einfache Anwendung**11%
*“Die Handhabung ist super einfach: Man dreht den Stick auf und kann ihn direkt auf die Haut auftragen, ganz ohne Hände einzucremen, was unterwegs echt praktisch ist”*
**Benutzerfreundlichkeit**11%
*“Die Handhabung ist super einfach: Man dreht den Stick auf”*
**Qualität insgesamt**8%
*“Super Produkt”*
**Schutz**7%
*“Hat bestens geschützt”*
**Haftung/Klebrigkeit**7%
*“Super Stick”*
**Eignung für Mischhaut**6%
*“Ideal für Gesicht/Hals/Dekolte”*
**Gesamtgröße**4%
*“Passt”*
**Komfort insgesamt**3%
*“der Stick ist schon ziemlich "handlich". Somit ist er perfekt für unterwegs um ihn in der Handtasche oder Jackentasche mitzunehmen und nachzucremen.”*
**Geruch**3%
*“riecht lecker”*
**Textur/Konsistenz – insgesamt**3%
*“Super leichte Textur”*
### **What buyers complain about **
**Benutzerfreundlichkeit**8%
*“Unpraktisch”*
**Preis-Leistungs-Verhältnis**6%
*“Etwas teuer”*
**Geruch**5%
*“Es stinkt”*
**Gesamtgröße**4%
*“Kleiner als erwartet”*
**Eignung Fettige Haut**3%
*“kein Ersatz für normale Sonnencreme”*
**Eignung für trockene Haut**3%
*“Leider bildet er bei mir wie trockene Haut”*
**Haftung/Klebrigkeit**3%
*“Kann den Stick nicht empfehlen”*
**Allergien**2%
*“Mein Kind hat sofort Ausschlag bekommen”*
**Helligkeit/Glanz/Glühen**2%
*“Glänzt etwas”*
**Dicke**2%
*“Leider ist es dick ohne Verpackung”*
### **Top return reasons **
**Farbe**15%
**Produktzustand**14%
**Haftung/Klebrigkeit**14%
**Gesamtgröße**6%
**beworben Vs Tatsächliches Produkt**5%
**Preis-Leistungs-Verhältnis**5%
**Funktionalität insgesamt**4%
**Feucht/Trocken**4%
**Benutzerfreundlichkeit**3%
**Defekt Material/Teile**3%
## **Common questions**
- **Is sunscreen stick profitable to sell on Amazon Germany?**
- The niche generates €87K/yr across 26 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +250.1%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the sunscreen stick niche?**
- 20 brands and 155 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in sunscreen stick?**
- Top complaints mined from reviews: Benutzerfreundlichkeit, Preis-Leistungs-Verhältnis, Geruch. The return rate is 0.1%.
- **When does demand for sunscreen stick peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the sunscreen stick niche?**
- Listings span €3.71–€15.76; the average listing price is €10.94 (sweet spot $15–$100). The average incumbent carries 1,809 reviews — the moat a new listing must climb.
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