---
title: "Trend — squalan - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/squalan/trend"
last_updated: "2026-08-10T03:35:50.166Z"
locale: en
meta:
  description: "Niche score 45/100 · €123K/yr market · 85K searches/yr · €14.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · €123K/yr market · 85K searches/yr · €14.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — squalan - Flapen"
---

# **squalan**

**Skip it**

Soft demand (-29.9% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 10Conversion 86Competition 15Returns 98Price range 53Avg price 75Brand share 29Review moat 70Quality gap 53

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****€14.94**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****685.4**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****€7.28–€23.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****€123K**

€123K/yr · 85K searches

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-29.9%**

90-day search growth — must beat 0% to launch

## Trend