---
title: "Spirit — €87K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/spirit"
last_updated: "2026-08-10T04:30:01.155Z"
locale: en
meta:
description: "Niche score 49/100 · €87K/yr market · 361K searches/yr · €13.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €87K/yr market · 361K searches/yr · €13.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Spirit — €87K/yr Amazon DE Niche (2026) - Flapen"
---
# **spirit**
**Skip it**
Soft demand (-18.8% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 22Competition 79Returns 98Price range 80Avg price 65Brand share 54Review moat 67Quality gap 37
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€2.97–€108.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Review moat**
**Good****816.15**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****€13.76**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€87K**
€87K/yr · 361K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, spirit is a €87K/yr Amazon Germany market (361K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **spirit market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€55K–€69K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,081**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **13%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**220**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 79%
**Open market**
**23%**
- Spirit32% - PLAYMOBIL16% - Mattel10% - DreamWorks Animation SKG9% - Spirit of romantic love5% - ESPRIT5%
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -18.8% search growth over the last 90 days.
40K30KPrime Day '25Spike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.8×
[**Open Trend **](https://flapen.com/research/de/kosmetik/spirit/trend)
## **Top spirit search terms**
- **spirit**173K/yr-21.3%0.5% conv. - **spiri**45K/yr-17.8%0.0% conv. - **spirit parfum damen**22K/yr+30.3%7.9% conv. - **esprit parfüm damen**16K/yr+4.9%3.0% conv. - **playmobil spirit**26K/yr-26.9%0.4% conv. - **spirit pferd**9K/yr-14.9%0.9% conv. - **spirit parfum**9K/yr-24.0%6.3% conv. - **spirit der wilde mustang**22K/yr-23.0%0.1% conv. - **spirit wild und frei**9K/yr-30.3%0.2% conv. - **spirit spielzeug**10K/yr-39.6%0.4% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/spirit/search-terms)
## **Top spirit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€3K6%€5K9%€8K12%€10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DreamWorks Mädchen Spirit Riding Free Schlafanzug Slim Fit Blau 134**DreamWorks Animation SKG**€10.01**4.2★3,168 rev](https://www.amazon.de/dp/B07MTJJJV1) [2**Spirit of Cashmere Musk EdP 30 ml**Spirit**€3.16**4.2★208 rev](https://www.amazon.de/dp/B0DW8WKP7Z) [3**Spirit of Fizzy Tangerine EdP 30 ml**Spirit**€3.86**4.6★86 rev](https://www.amazon.de/dp/B0DPLDPQKN) [4**Spirit of tempting lilies EdP 30 ml**Spirit**€3.15**4.5★88 rev](https://www.amazon.de/dp/B0DYJN3QVJ) [5**Spirit of cherry blossom EdP 30 ml**Spirit**€3.18**4.4★164 rev](https://www.amazon.de/dp/B0DQ8NC1HF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Spirit creamy coconut EdP 30 ml**Spirit creamy coconut**€3.06**5 rev2mo ago](https://www.amazon.de/dp/B0GYX2PG89) [**Spirit vanilla wonders Eau de Parfum 30 ml**Spirit vanilla wonders**€3.67**2 rev2mo ago](https://www.amazon.de/dp/B0GYX1X12F) [**Spirit of tempting lilies EdP 30 ml**Spirit**€3.15**88 rev1y ago](https://www.amazon.de/dp/B0DYJN3QVJ) [**ESPRIT GLOW Parfüm Damen 20ml I Lebendiges Parfüm mit Nuancen aus Grapefruit Jasmin Himbeere & Moschus I Fruchtiges Eau de Parfum Damen jeden Alters I feminin sinnlich selbstbewusst**Bugatti**€7.24**36 rev1y ago](https://www.amazon.de/dp/B0DYFD8M28) [**Spirit of Cashmere Musk EdP 30 ml**Spirit**€3.16**208 rev1y ago](https://www.amazon.de/dp/B0DW8WKP7Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Spirit vanilla wonders Eau de Parfum 30 ml**Spirit vanilla wonders**€3.67**5.0★**▲ 374%**](https://www.amazon.de/dp/B0GYX1X12F) [**Spirit creamy coconut EdP 30 ml**Spirit creamy coconut**€3.06**3.2★**▲ 367%**](https://www.amazon.de/dp/B0GYX2PG89) [**DreamWorks Mädchen Spirit Riding Free Schlafanzug Slim Fit Blau 134**DreamWorks Animation SKG**€10.01**4.2★**▲ 148%**](https://www.amazon.de/dp/B07MTJJJV1) [**ESPRIT GLOW Parfüm Damen 20ml I Lebendiges Parfüm mit Nuancen aus Grapefruit Jasmin Himbeere & Moschus I Fruchtiges Eau de Parfum Damen jeden Alters I feminin sinnlich selbstbewusst**Bugatti**€7.24**4.5★**▲ 89%**](https://www.amazon.de/dp/B0DYFD8M28) [**Spirit of romantic love EdP 30 ml**Spirit of romantic love**€3.11**4.3★**▲ 75%**](https://www.amazon.de/dp/B0DHXJHDVN)
**~~View all trending →~~**
## **What buyers say about spirit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**66%
*“Spirit of romantic love Duft”*
**Preis-Leistungs-Verhältnis**8%
*“super preis leistung”*
**Qualität insgesamt**6%
*“Super Qualität”*
**Geschenk Zweck**4%
*“Geschenk”*
**beworben Vs Tatsächliches Produkt**3%
*“wie auf den Fotos, meine Tochter ist sehr glücklich damit”*
**Komfort insgesamt**3%
*“Für den Moment also angenehm”*
**Gesamtgröße**2%
*“Perfekte Größe für die Handtasche”*
**Eignung heißes Wetter**1%
*“Für unterwegs optimal”*
**Weiches Gefühl**1%
*“So cremig, weich, vanillig”*
**Spaß/Unterhaltungserlebnis**1%
*“Eigentlich ein schönes Spiel”*
### **What buyers complain about **
**Geruch**68%
*“Duft”*
**Haltbarkeit**9%
*“hält nur Stunden”*
**Qualität insgesamt**2%
*“Die figuren sind eher mangelnde quali”*
**Alkoholgehalt**2%
*“Stinkt abgestanden, scheint ziemlich alt zu sein, riecht nur nach Alkohol”*
**Gesamtgröße**1%
*“Die 20-ml-Größe ist klein”*
### **Top return reasons **
**Geruch**49%
**Gesamtgröße**15%
**Geschenk Zweck**10%
**Defekt Material/Teile**8%
**Stärke**4%
**Qualität insgesamt**3%
**beworben Vs Tatsächliches Produkt**2%
**Produktzustand**2%
**Füße fit**2%
**Kratzfestigkeit**2%
## **Common questions**
- **Is spirit profitable to sell on Amazon Germany?**
- The niche generates €87K/yr across 46 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the spirit niche?**
- 20 brands and 220 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in spirit?**
- Top complaints mined from reviews: Geruch, Haltbarkeit, Qualität insgesamt. The return rate is 0.5%.
- **When does demand for spirit peak?**
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 8.8× the quietest.
- **What does it cost to enter the spirit niche?**
- Listings span €2.97–€108.33; the average listing price is €13.76 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.
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