---
title: "Trend — silk scrunchie - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/silk-scrunchie/trend"
last_updated: "2026-08-10T03:36:00.793Z"
locale: en
meta:
  description: "Niche score 39/100 · €105K/yr market · 295K searches/yr · €8.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · €105K/yr market · 295K searches/yr · €8.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — silk scrunchie - Flapen"
---

# **silk scrunchie**

**Skip it**

Prices mostly outside the sweet spot ($4.20–$16.44) — this niche doesn't clear our bar today.

Market size 26Growth 21Conversion 53Competition 45Returns 95Price range 12Avg price 23Brand share 42Review moat 21Quality gap 37

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€105K**

€105K/yr · 295K searches

**Avg price**

**Bad****€8.18**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-8.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,499.62**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****€4.20–€16.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend