---
title: "Shellac Set — €339K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/shellac-set"
last_updated: "2026-08-10T03:34:32.916Z"
locale: en
meta:
description: "Niche score 58/100 · €339K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · €339K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shellac Set — €339K/yr Amazon DE Niche (2026) - Flapen"
---
# **shellac set**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 29Conversion 19Competition 83Returns 97Price range 67Avg price 32Brand share 76Review moat 34Quality gap 78
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****€3.23–€38.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€339K**
€339K/yr · 2.3M searches
**Review moat**
**Okay****3,128.32**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****€9.84**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, shellac set is a €339K/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shellac set market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **€394K–€492K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **83%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 73%
**Open market**
**34%**
- ROSALIND16% - Vishine14% - TOMICCA11% - Shining She10% - NÉONAIL8% - VANREESA7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/shellac-set/trend)
## **Top shellac set search terms**
- **uv nagellack**680K/yr+1.9%1.3% conv. - **shellac nagellack**201K/yr+12.6%1.4% conv. - **uv nagellack set**193K/yr+0.5%1.0% conv. - **gel nagellack uv**151K/yr-1.8%1.6% conv. - **uv gel nagellack**113K/yr+15.3%1.4% conv. - **shellac**116K/yr+9.5%1.1% conv. - **nagellack set**136K/yr-10.7%0.3% conv. - **uv lack**95K/yr+10.2%0.9% conv. - **gel nagellack**72K/yr+12.8%0.9% conv. - **gel nail polish**64K/yr+2.6%1.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/shellac-set/search-terms)
## **Top shellac set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€10K6%€20K9%€31K12%€41K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROSALIND UV Nagellack Set 48 Stück Weiß Rosa Violett Rot Grün Blau Gel Nagellack Soak-Off Mini UV Farbgel Gelnägel für Nagel Design Gel Nail Polish Frühling Sommer Geschenk**ROSALIND**€21.75**4.2★1,271 rev](https://www.amazon.de/dp/B0F66ZD1Q5) [2**Vishine Semi-permanenter Gel-Nagellack Transparent Glitzer Rosa Nude Jelly Milky Glitter Nagellack Soak-Off UV LED Nude Für Nagelstudio DIY Zuhause 8ml**Vishine**€4.18**4.4★2,622 rev](https://www.amazon.de/dp/B0CWYSZ3TB) [3**Shining She UV Nagellack 10 Farben Nude Beige Rot Dunkelviolett Dunkelrot Braun Golden Glitzer Gel Nagellack Soak-Off UV nagellack Set für Anfänger DIY Nail Art Set 8ml**Shining She**€11.84**4.1★1,159 rev](https://www.amazon.de/dp/B0CJLPRDQ4) [4**TOMICCA UV Nagellack Set 4 Farben Milchig Weiß Rosa Gel Nagellack Für UV Lampe Soak-Off UV/LED für Nagelstudio & DIY Home 8ML**TOMICCA**€7.64**4.1★6,172 rev](https://www.amazon.de/dp/B0F1FYTQWC) [5**VANREESA U V Nagellack Set 50 Stück Gel Nagellack Set mit Unterlack und Überlack 45 Farben Gelnägel Starterset Rosa Lila Schwarz Maniküre Kit Soak off Gel Nail Polish Geschenk für Frauen**VANREESA**€18.91**4.2★689 rev](https://www.amazon.de/dp/B0D2CVKT3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NÉONAIL UV Nagellack - Base Coat Gel UV - Baby Boomer Nude Base 7 2 ml - Unterlack Für Nägel - Lack - Gel Nägel - NÉONAIL Modeling Base**NÉONAIL**€7.32**1,896 rev10mo ago](https://www.amazon.de/dp/B0FR9LNGD5) [**NÉONAIL UV Nagellack 7 2 ml - Rot - Ripe Cherry - NÉONAIL Farben - UV Lack - Gel Nägel - Nageldesign**NÉONAIL**€6.56**1,246 rev11mo ago](https://www.amazon.de/dp/B0FKN72GZM) [**ROSALIND UV Nagellack Set 48 Stück Weiß Rosa Violett Rot Grün Blau Gel Nagellack Soak-Off Mini UV Farbgel Gelnägel für Nagel Design Gel Nail Polish Frühling Sommer Geschenk**ROSALIND**€21.75**1,271 rev1y ago](https://www.amazon.de/dp/B0F66ZD1Q5) [**TOMICCA UV Nagellack Set 4 Farben Milchig Weiß Rosa Gel Nagellack Für UV Lampe Soak-Off UV/LED für Nagelstudio & DIY Home 8ML**TOMICCA**€7.64**6,172 rev1y ago](https://www.amazon.de/dp/B0F1FYTQWC) [**ROSALIND UV Nagellack Set 48 Stück Gel Nagellack Pastell Weiß Gelb Grün Blau Farbgel Gelnägel Soak-Off Mini UV Lila Rosa Orange Frühling Sommer Nagel Gel Nail Polish Geschenk**ROSALIND**€21.35**1,271 rev1y ago](https://www.amazon.de/dp/B0DRVSQWP5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Shining She UV Nagellack Jelly Magnet CatEye 4 Farben Klassischer Kristalle Cat Eye Nude Rosa UV Gel Nagellack Soak-Off Uv nagellack Set für Nagelkunst French Maniküre Salon 8ML**Shining She**€9.05**4.1★**▲ 206%**](https://www.amazon.de/dp/B0DM5DVGQX) [**NÉONAIL UV Nagellack - Base Coat Gel UV - Baby Boomer Nude Base 7 2 ml - Unterlack Für Nägel - Lack - Gel Nägel - NÉONAIL Modeling Base**NÉONAIL**€7.32**4.4★**▲ 150%**](https://www.amazon.de/dp/B0FR9LNGD5) [**Modelones UV Nagellack 6 Farben Pastell Rosa Weiß Pearl Effect Gel Nagellack UV mit Stick den Kreis zeichnen für Frühling Sommer**modelones**€8.07**4.3★**▲ 97%**](https://www.amazon.de/dp/B0CL6SZGNY) [**TOMICCA UV Nagellack Set 4 Farben Milchig Weiß Rosa Gel Nagellack Für UV Lampe Soak-Off UV/LED für Nagelstudio & DIY Home 8ML**TOMICCA**€7.64**4.1★**▲ 75%**](https://www.amazon.de/dp/B0F1FYTQWC) [**ROSALIND UV Nagellack Set 48 Stück Weiß Rosa Violett Rot Grün Blau Gel Nagellack Soak-Off Mini UV Farbgel Gelnägel für Nagel Design Gel Nail Polish Frühling Sommer Geschenk**ROSALIND**€21.75**4.2★**▲ 70%**](https://www.amazon.de/dp/B0F66ZD1Q5)
**~~View all trending →~~**
## **What buyers say about shellac set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**24%
*“Farben wie auf den Fotos”*
**Qualität insgesamt**16%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**10%
*“Preis-Leistung super”*
**Haltbarkeit**6%
*“und hält”*
**Benutzerfreundlichkeit**5%
*“Einfache Handhabung”*
**Einfache Anwendung**4%
*“Super anwendbar”*
**beworben Vs Tatsächliches Produkt**4%
*“Hält was es verspricht”*
**Lackqualität**4%
*“während der Top Coat ein wunderschönes, langanhaltendes Hochglanz-Finish verleiht.”*
**Helligkeit/Glanz/Glühen**4%
*“Shine in white natural”*
**Pinselqualität**3%
*“Super Pinsel”*
### **What buyers complain about **
**Farbe**13%
*“Könnten mehr beige und hellrosa Töne sein”*
**Haltbarkeit**11%
*“Hält keine zwei Tage”*
**Lackqualität**10%
*“Lack hält nicht lange”*
**Qualität insgesamt**9%
*“Sehr schlechte Qualität”*
**Abdeckung**7%
*“Nicht so deckend”*
**Dicke**5%
*“Dick flüssig”*
**Gesamtgröße**4%
*“Außerdem sind die Fläschchen mini klein”*
**Hartes Gefühl**4%
*“Zu grob”*
**Preis-Leistungs-Verhältnis**4%
*“Geldverschwendung”*
**Geruch**3%
*“Stinkt”*
### **Top return reasons **
**Farbe**24%
**Qualität insgesamt**12%
**Lackqualität**11%
**Funktionalität insgesamt**9%
**Gesamtgröße**7%
**Haltbarkeit**5%
**Auslaufsicher**4%
**beworben Vs Tatsächliches Produkt**4%
**Feucht/Trocken**2%
**Dicke**2%
## **Common questions**
- **Is shellac set profitable to sell on Amazon Germany?**
- The niche generates €339K/yr across 53 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the shellac set niche?**
- 21 brands and 37 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in shellac set?**
- Top complaints mined from reviews: Farbe, Haltbarkeit, Lackqualität. The return rate is 0.6%.
- **When does demand for shellac set peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the shellac set niche?**
- Listings span €3.23–€38.96; the average listing price is €9.84 (sweet spot $15–$100). The average incumbent carries 3,128 reviews — the moat a new listing must climb.
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