---
title: "Trend — shampoo - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/shampoo/trend"
last_updated: "2026-07-21T06:16:56.965Z"
locale: en
meta:
  description: "shampoo shows low returns (0.1%), but soft demand (-3.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "shampoo shows low returns (0.1%), but soft demand (-3.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — shampoo - Flapen"
---

# **shampoo**

**Worth a look**

Shows low returns (0.1%), but soft demand (-3.9% this quarter) keeps it on the watch list.

Market size 80Growth 23Conversion 61Competition 78Returns 100Price range 51Avg price 26Brand share 46Review moat 29Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Market size**

**Great****€1.2M**

€1.2M/yr · 2.4M searches

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****€1.90–€28.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,611.75**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****€9.09**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-3.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality