---
title: "Trend — shampoo set - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/shampoo-set/trend"
last_updated: "2026-08-10T04:29:17.817Z"
locale: en
meta:
  description: "Niche score 47/100 · €116K/yr market · 250K searches/yr · €5.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · €116K/yr market · 250K searches/yr · €5.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — shampoo set - Flapen"
---

# **shampoo set**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 28Conversion 82Competition 72Returns 100Price range 5Avg price 15Brand share 0Review moat 85Quality gap 42

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****290.52**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****€116K**

€116K/yr · 250K searches

**Avg price**

**Bad****€5.37**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****€2.69–€15.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend