---
title: "Shampoo Fettiges Haar — €151K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/shampoo-fettiges-haar"
last_updated: "2026-08-10T07:26:04.712Z"
locale: en
meta:
description: "Niche score 50/100 · €151K/yr market · 276K searches/yr · €5.62 avg price. Soft demand (-19.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €151K/yr market · 276K searches/yr · €5.62 avg price. Soft demand (-19.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Shampoo Fettiges Haar — €151K/yr Amazon DE Niche (2026) - Flapen"
---
# **shampoo fettiges haar**
**Worth a look**
Shows low returns (0.1%), but soft demand (-19.4% this quarter) keeps it on the watch list.
Market size 32Growth 15Conversion 86Competition 78Returns 100Price range 26Avg price 16Brand share 37Review moat 57Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****1,220.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€151K**
€151K/yr · 276K searches
**Price range**
**Okay****€2.37–€19.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****€5.62**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-19.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, shampoo fettiges haar is a €151K/yr Amazon Germany market (276K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **shampoo fettiges haar market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **€112K–€141K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**123**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 76%
**Open market**
**14%**
- Guhl60% - Redken6% - Jean & Len6% - Salthouse6% - Wella Professionals4% - Garnier3% - Open — no brand owns it (6 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.4% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/shampoo-fettiges-haar/trend)
## **Top shampoo fettiges haar search terms**
- **guhl shampoo**88K/yr-8.0%10.5% conv. - **shampoo fettiges haar**56K/yr-23.9%4.9% conv. - **guhl**33K/yr-4.4%5.7% conv. - **shampoo gegen fettige haare**19K/yr-32.4%3.7% conv. - **anti fett shampoo**13K/yr-29.1%6.6% conv. - **fettige haare**13K/yr-30.3%3.9% conv. - **shampoo fettiger ansatz trockene spitzen**10K/yr-12.5%2.9% conv. - **shampoo für fettige haare**5K/yr-42.1%3.5% conv. - **haarshampoo fettiges haar**6K/yr-39.9%7.4% conv. - **tonerde shampoo**7K/yr-30.3%1.8% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/shampoo-fettiges-haar/search-terms)
## **Top shampoo fettiges haar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€6K8%€12K12%€18K16%€24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Guhl Frische & Leichtigkeit Anti-Fett Shampoo - Inhalt: 250 ml - Haartyp: fettig normal**Guhl**€3.09**4.5★872 rev](https://www.amazon.de/dp/B0B6ZZMVB5) [2**Guhl Kraft & Fülle Shampoo - Fühlbar gestärktes Haar vom Ansatz an - Inhalt: 250 ml - Mit Rosmarin & Biotin-Aktiv-Komplex**Guhl**€3.67**4.6★261 rev](https://www.amazon.de/dp/B0F1BX5RJV) [3**Redken Amino Mint Shampoo: Erfrischendes Haarshampoo gegen fettige Haare**Redken**€13.81**4.4★2,774 rev](https://www.amazon.de/dp/B09LYWXD3Q) [4**Salthouse Totes Meer Therapie Anti-Fett Shampoo Bioaktiv-Komplex befreit Kopfhaut von Fett mit Lemongrass für Frischegefühl 250ml**Salthouse**€3.33**4.4★518 rev](https://www.amazon.de/dp/B073SHC11S) [5**Guhl Kopfhaut Sensitiv Shampoo - Inhalt: 250 ml - Haartyp: alle**Guhl**€3.07**4.5★482 rev](https://www.amazon.de/dp/B0B6ZWM925)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guhl Reparatur & Kopfhaut Shampoo - Inhalt: 150 ml - Mit Panthenol & Niacinamid - Sanft zur Kopfhaut - Ohne Silikone**Guhl**€2.47**37 rev10mo ago](https://www.amazon.de/dp/B0FQWC7VFV) [**Jean & Len Frische Shampoo Green Apple & Lemongrass für fettige Haare stellt das natürliche Gleichgewicht der Kopfhaut wieder her mit Apfelduft ohne Silikone & Parabene veganes Shampoo 300 ml**Jean & Len**€3.32**110 rev10mo ago](https://www.amazon.de/dp/B0FP2RYYV3) [**Guhl Kraft & Fülle Shampoo - Fühlbar gestärktes Haar vom Ansatz an - Inhalt: 250 ml - Mit Rosmarin & Biotin-Aktiv-Komplex**Guhl**€3.67**261 rev1y ago](https://www.amazon.de/dp/B0F1BX5RJV) [**OGX refreshing scalp+ Rosemary Mint Shampoo 385 ml klärendes Haarshampoo das hilft Öle und Rückstände sichtbar zu entfernen für alle Haartypen insbesondere für fettiges Haar und Kopfhaut**OGX**€5.20**827 rev1y ago](https://www.amazon.de/dp/B0DLWMRY1D) [**Wella Professionals INVIGO SCALP BALANCE Pure Shampoo sanfte Reinigung für empfindliche Kopfhaut mit beruhigendem Allantoin Weiss 300ml**Wella Professionals**€9.18**889 rev2y ago](https://www.amazon.de/dp/B0CH8K9NMR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Guhl Reparatur & Kopfhaut Shampoo - Inhalt: 150 ml - Mit Panthenol & Niacinamid - Sanft zur Kopfhaut - Ohne Silikone**Guhl**€2.47**4.6★**▲ 77%**](https://www.amazon.de/dp/B0FQWC7VFV) [**VICHY Anti-Schuppen-Shampoo Für normales bis fettiges Haar Juckreiz-mildernd und hydratisierend Mit Salicylsäure Selendisulfid und Vitamin E Dercos Advanced Action Anti-Schuppen 390 ml**VICHY**€16.39**4.6★**▲ 76%**](https://www.amazon.de/dp/B00WN2BY7G) [**Garnier Original Remedies Shampoo mit weichem Ton und Zitrone für fettiges Haar 400 ml**Garnier**€2.84**4.3★**▲ 65%**](https://www.amazon.de/dp/B07BYQVY9F) [**Wella Professionals INVIGO SCALP BALANCE Pure Shampoo sanfte Reinigung für empfindliche Kopfhaut mit beruhigendem Allantoin Weiss 300ml**Wella Professionals**€9.18**4.4★**▲ 56%**](https://www.amazon.de/dp/B0CH8K9NMR) [**Jean & Len Frische Shampoo Green Apple & Lemongrass für fettige Haare stellt das natürliche Gleichgewicht der Kopfhaut wieder her mit Apfelduft ohne Silikone & Parabene veganes Shampoo 300 ml**Jean & Len**€3.32**4.3★**▲ 29%**](https://www.amazon.de/dp/B0FP2RYYV3)
**~~View all trending →~~**
## **What buyers say about shampoo fettiges haar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**22%
*“Guter Geruch”*
**Qualität insgesamt**12%
*“super produkt alles bestens”*
**Reinigung**9%
*“Super Shampoo”*
**Weiches Gefühl**7%
*“weich”*
**Preis-Leistungs-Verhältnis**6%
*“Preis Leistung okay”*
**Haarwachstum**5%
*“1a Shampoo, weniger Haarausfall”*
**beworben Vs Tatsächliches Produkt**4%
*“Produktbeschreibung”*
**Haarstyling**4%
*“Bestes Shampoo”*
**Eignung Glattes Haar**3%
*“gibt festes haar”*
**Feucht/Trocken**3%
*“Super Shampoo für super Feuchtigkeit”*
### **What buyers complain about **
**Geruch**13%
*“unerträglicher Geruch”*
**Haarverwandt**10%
*“Mein Sohn hat extrem fettige Haare, was wir schon alles getestet haben”*
**Ölig/fettig**10%
*“Macht dünneshaar schwer und fettig”*
**Allergien**10%
*“juckende Kopfhaut”*
**Funktionalität insgesamt**8%
*“Kein Erfolg”*
**Feucht/Trocken**5%
*“Allerdings neigt es bei feuchtem Wetter auch stark zu Frizz”*
**Preis-Leistungs-Verhältnis**4%
*“Kein Cent wert”*
**Eignung für kurzes Haar**2%
*“Macht dünneshaar schwer und fettig”*
**Auslaufsicher**2%
*“Das Shampoo ist in der Karton ausgelaufen”*
**beworben Vs Tatsächliches Produkt**2%
*“hält nicht, was versprochen wird”*
### **Top return reasons **
**Gesamtgröße**20%
**Auslaufsicher**14%
**Geruch**11%
**Ölig/fettig**9%
**Funktionalität insgesamt**7%
**Eignung Glattes Haar**6%
**beworben Vs Tatsächliches Produkt**6%
**Feucht/Trocken**5%
**Produktzustand**5%
**schädigen/verbrennen Haare**5%
## **Common questions**
- **Is shampoo fettiges haar profitable to sell on Amazon Germany?**
- The niche generates €151K/yr across 42 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the shampoo fettiges haar niche?**
- 12 brands and 123 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in shampoo fettiges haar?**
- Top complaints mined from reviews: Geruch, Haarverwandt, Ölig/fettig. The return rate is 0.1%.
- **When does demand for shampoo fettiges haar peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the shampoo fettiges haar niche?**
- Listings span €2.37–€19.40; the average listing price is €5.62 (sweet spot $15–$100). The average incumbent carries 1,220 reviews — the moat a new listing must climb.
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