---
title: "Setting Powder — €51K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/setting-powder"
last_updated: "2026-08-10T03:34:21.617Z"
locale: en
meta:
description: "Niche score 41/100 · €51K/yr market · 149K searches/yr · €6.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €51K/yr market · 149K searches/yr · €6.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Setting Powder — €51K/yr Amazon DE Niche (2026) - Flapen"
---
# **setting powder**
**Skip it**
Prices mostly outside the sweet spot ($2.62–$15.57) — this niche doesn't clear our bar today.
Market size 13Growth 18Conversion 58Competition 60Returns 99Price range 4Avg price 19Brand share 39Review moat 22Quality gap 57
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****9,963.53**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****€6.89**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€51K**
€51K/yr · 149K searches
**Price range**
**Bad****€2.62–€15.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, setting powder is a €51K/yr Amazon Germany market (149K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **setting powder market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€55K–€69K**
- units × avg price
- **Conversion rate**
- **4.9%**
- **Avg BSR**
- **#27**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **73%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**14%**
- NYX PROFESSIONAL MAKEUP30% - e.l.f.26% - Manhattan14% - Essence Cosmetics6% - Revolution Beauty London5% - Wet n Wild4% - Open — no brand owns it (8 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
4K3KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/setting-powder/trend)
## **Top setting powder search terms**
- **setting powder**48K/yr-13.5%4.5% conv. - **loose powder**16K/yr-4.4%2.6% conv. - **nyx puder**14K/yr-21.5%5.1% conv. - **fixing powder**11K/yr-17.2%5.9% conv. - **elf puder**10K/yr-19.1%7.3% conv. - **translucent powder**6K/yr+13.9%4.3% conv. - **nyx powder**6K/yr-6.2%4.0% conv. - **baking powder make up**9K/yr-34.2%3.9% conv. - **loses puder**7K/yr-24.6%3.0% conv. - **elf powder**5K/yr+11.4%3.5% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/setting-powder/search-terms)
## **Top setting powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€4K12%€6K16%€8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Halo Glow Setting Powder seidig verwischend glättet minimiert Poren und feine Linien erzeugt einen weichen Fokus-Effekt halbmattes Finish Light**e.l.f.**€7.38**4.4★19,355 rev](https://www.amazon.de/dp/B07ZR111LV) [2**Manhattan Soft Mat Loose Powder Loses Puder zum Mattieren und Baken des Teints Farbe Natural 1 1 x 20g | 20 g (1er Pack)**Manhattan**€4.31**4.4★3,609 rev](https://www.amazon.de/dp/B009OYQJ6C) [3**NYX Professional Makeup High Definition Finishing Powder Gepresstes Puder Perfektionierte Haut Mattes Finish Ölabsorbierend Vegane Formel Farbton: Translucent**NYX PROFESSIONAL MAKEUP**€6.97**4.4★10,999 rev](https://www.amazon.de/dp/B014WOHZES) [4**essence fix & LAST 14h make-up fixing LOOSE POWDER Transparent langanhaltend fixierend glanzabsorbierend matt vegan ölfrei wasserfest ohne Parfüm 1er Pack (9.5g)**Essence Cosmetics**€3.21**4.3★988 rev](https://www.amazon.de/dp/B0B1DQ3D8W) [5**Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve**NYX PROFESSIONAL MAKEUP**€7.94**4.3★1,337 rev](https://www.amazon.de/dp/B0FWSTX54J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Halo Glow Setting Powder - Light Pink**e.l.f.**€8.13**19,355 rev6mo ago](https://www.amazon.de/dp/B0B3GLYNSC) [**Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve**NYX PROFESSIONAL MAKEUP**€7.94**1,337 rev6mo ago](https://www.amazon.de/dp/B0FWSTX54J) [**Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Cheeky Cherry**NYX PROFESSIONAL MAKEUP**€7.91**1,336 rev6mo ago](https://www.amazon.de/dp/B0FWS4GPJ5) [**Revolution Loose Baking Powder Make-up Fixierpuder mit Leuchtkraft absorbiert Glanz & überschüssiges Öl vegan & tierversuchsfrei 30 g Translucent**Revolution Skincare London**€5.22**25 rev7mo ago](https://www.amazon.de/dp/B0FC3TRYJD) [**e.l.f. Halo Glow Powder Filter Gepresster Finishing-Puder Aufbaubare Deckkraft Verfeinert das Porenbild Mit Velours-Puderquaste und Spiegel Vegan & Tierversuchsfrei Light Neutral**e.l.f.**€12.12**1,844 rev1y ago](https://www.amazon.de/dp/B0DHRR3XW8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Revolution Loose Baking Powder Make-up Fixierpuder mit Leuchtkraft absorbiert Glanz & überschüssiges Öl vegan & tierversuchsfrei 30 g Translucent**Revolution Skincare London**€5.22**4.2★**▲ 224%**](https://www.amazon.de/dp/B0FC3TRYJD) [**KIKO Milano Invisible Touch Face Fixing Powder | Fixierendes Und Mattierendes Gesichtspuder**Kiko Milano**€10.19**4.5★**▲ 182%**](https://www.amazon.de/dp/B0CKT4THQZ) [**Halo Glow Setting Powder - Light Pink**e.l.f.**€8.13**4.4★**▲ 137%**](https://www.amazon.de/dp/B0B3GLYNSC) [**Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve**NYX PROFESSIONAL MAKEUP**€7.94**4.3★**▲ 88%**](https://www.amazon.de/dp/B0FWSTX54J) [**NYX Professional Makeup Cant Stop Wont Stop Mattifying Powder Matte Finish Farbton: Fair**NYX PROFESSIONAL MAKEUP**€7.58**4.2★**▲ 84%**](https://www.amazon.de/dp/B0924YB59M)
**~~View all trending →~~**
## **What buyers say about setting powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**30%
*“Bestes Produkt”*
**Eignung für Mischhaut**8%
*“Habe sehr helle Haut”*
**Weiches Gefühl**7%
*“Manhattan Soft”*
**Haltbarkeit**7%
*“Gute Haltbarkeit”*
**Abdeckung**6%
*“Super Puder”*
**Farbe**5%
*“Mattiert und fixiert das Make-up, sieht dabei sehr natürlich aus”*
**Benutzerfreundlichkeit**4%
*“leicht mit einem Pinsel oder Puff auftragen.”*
**Preis-Leistungs-Verhältnis**4%
*“guter preis”*
**beworben Vs Tatsächliches Produkt**4%
*“Super genau wie beschrieben bin sehr Happy”*
**Gewicht leicht**3%
*“Leicht und angenehm”*
### **What buyers complain about **
**Helligkeit/Glanz/Glühen**10%
*“Kein Glow”*
**beworben Vs Tatsächliches Produkt**8%
*“Alles Marketing”*
**Feucht/Trocken**7%
*“Trocknet die Haut aus”*
**Funktionalität insgesamt**6%
*“Besser geht nicht”*
**Falten**6%
*“2-3 Stunden hält es super danach bröselt es total eklig und trocknet und setzt sich total in die Falten ab”*
**Eignung Fettige Haut**6%
*“Ich habe fettige Haut”*
**Wasserbeständigkeit**6%
*“Nicht Wasserfest”*
**Produktzustand**6%
*“Ich habe ein benutztes Produkt bekommen”*
**Benutzerfreundlichkeit**6%
*“Total unhandlich und pfriemelig”*
**Eignung für Mischhaut**6%
*“Nichts für Mischhaut”*
### **Top return reasons **
**Farbe**25%
**Gesamtgröße**12%
**Produktzustand**8%
**Qualität insgesamt**6%
**Benutzerfreundlichkeit**4%
**beworben Vs Tatsächliches Produkt**4%
**Textur/Konsistenz – insgesamt**4%
**Hautgesundheit**4%
**Kontamination**4%
**Dünn**4%
## **Common questions**
- **Is setting powder profitable to sell on Amazon Germany?**
- The niche generates €51K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the setting powder niche?**
- 14 brands and 60 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in setting powder?**
- Top complaints mined from reviews: Helligkeit/Glanz/Glühen, beworben Vs Tatsächliches Produkt, Feucht/Trocken. The return rate is 0.2%.
- **When does demand for setting powder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the setting powder niche?**
- Listings span €2.62–€15.57; the average listing price is €6.89 (sweet spot $15–$100). The average incumbent carries 9,964 reviews — the moat a new listing must climb.
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