---
title: "Serum Korean — €86K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/serum-korean"
last_updated: "2026-08-10T03:36:13.849Z"
locale: en
meta:
description: "Niche score 36/100 · €86K/yr market · 130K searches/yr · €12.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €86K/yr market · 130K searches/yr · €12.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Serum Korean — €86K/yr Amazon DE Niche (2026) - Flapen"
---
# **serum korean**
**Skip it**
Soft demand (-45.2% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 2Conversion 61Competition 21Returns 99Price range 58Avg price 55Brand share 17Review moat 17Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€4.69–€29.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€12.64**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€86K**
€86K/yr · 130K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****17,946.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-45.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, serum korean is a €86K/yr Amazon Germany market (130K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **serum korean market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€51K–€63K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**140**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**5%**
- Beauty of Joseon71% - medicube9% - COSRX6% - The Ordinary4% - MIZON2% - d'alba Piedmont2% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -45.2% search growth over the last 90 days.
6K4KHoliday '24Spike '25Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/kosmetik/serum-korean/trend)
## **Top serum korean search terms**
- **serum korean skincare**25K/yr-14.4%2.6% conv. - **beauty of joseon serum**23K/yr-28.3%5.3% conv. - **glow serum**16K/yr-25.1%1.9% conv. - **beauty of joseon glow serum**14K/yr-32.2%5.4% conv. - **brightening serum**8K/yr+1.6%1.1% conv. - **gesichtsseren**3K/yr+14.0%0.0% conv. - **beauty of joseon glow deep serum**3K/yr+8.0%7.9% conv. - **skincare serum**4K/yr-22.9%0.4% conv. - **serum gesicht korean**4K/yr-33.2%2.3% conv. - **glow serum beauty of joseon**3K/yr-12.7%6.2% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/serum-korean/search-terms)
## **Top serum korean products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€9K20%€17K30%€26K40%€34K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin | Korean Skincare Koreanische Kosmetik Serum Gesicht für Eine Strahlende Haut Gegen Ungleichmäßigen Hautton 30ml**Beauty of Joseon**€11.33**4.3★9,157 rev](https://www.amazon.de/dp/B09DLFCB69) [2**Beauty of Joseon Glow Serum Propolis + Niacinamide | Korean Skincare Koreanische Kosmetik Hydratisierend & Feuchtigkeitsspendend Serum Gesicht gegen ungleichmäßigen Hautton 30ml**Beauty of Joseon**€11.80**4.4★4,028 rev](https://www.amazon.de/dp/B086VKZZZY) [3**medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)**medicube**€13.55**4.6★17,152 rev](https://www.amazon.de/dp/B0DBF65JYY) [4**Beauty of Joseon Serumlinie wiederbeleben Ginseng + Snail Mucin Serum 30 ml 1 fl oz.**Beauty of Joseon**€11.90**4.5★3,445 rev](https://www.amazon.de/dp/B0B3R1R2DG) [5**The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml**The Ordinary**€4.69**4.5★57,657 rev](https://www.amazon.de/dp/B01MDTVZTZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beauty of Joseon Glow Essential Set-Amazon Exclusive: Relief Sun 50ml Dynasty Cream 30m Glow Serum Korean Skin Care Gift Sets Skin Care Sets for Women and Men**Beauty of Joseon**€29.42**53 rev3mo ago](https://www.amazon.de/dp/B0GVXLC9LX) [**WELEDA Bio Glow Perfecting Serum Drops Strahlender Naturkosmetik Booster Drops mit Süßholz - Glow und perfektioniertes Hautbild für einen ebenmäßigen Teint (vegan 30ml)**WELEDA**€7.15**264 rev11mo ago](https://www.amazon.de/dp/B0FMS5Z8DH) [![[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz](https://m.media-amazon.com/images/I/31X7rxLulQL.jpg)**\[MIZON\] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz**MIZON**€13.41**1,806 rev1y ago](https://www.amazon.de/dp/B0F3C5JFNQ) [**medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)**medicube**€13.55**17,152 rev1y ago](https://www.amazon.de/dp/B0DBF65JYY) [**dalba Italian weiß Trüffel First Spray Serum Sprühen Serum Feuchtigkeitsspendendes -GesichtsSprühen Tensidfreies Sprühen für Strahlende Haut Hautberuhigendes Vegan Koreanische Hautpflege (50ml)**d'alba Piedmont**€13.04**41,216 rev2y ago](https://www.amazon.de/dp/B0C5T25JJP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beauty of Joseon Glow Essential Set-Amazon Exclusive: Relief Sun 50ml Dynasty Cream 30m Glow Serum Korean Skin Care Gift Sets Skin Care Sets for Women and Men**Beauty of Joseon**€29.42**4.6★**▲ 284%**](https://www.amazon.de/dp/B0GVXLC9LX) [**medicube Salmon DNA PDRN Pink Peptide Serum. Pink glow serum. Peptide. Niacinamide. Hydrating & Moisturizing & Firming. Uneven Skin Tone. Korean Skincare | 1.01 fl.oz. (1.01 fl.oz.. Salmon DNA PDRN)**medicube**€13.55**4.6★**▲ 73%**](https://www.amazon.de/dp/B0DBF65JYY) [**The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml**The Ordinary**€4.69**4.5★**▲ 67%**](https://www.amazon.de/dp/B01MDTVZTZ) [![[MIZON] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz](https://m.media-amazon.com/images/I/31X7rxLulQL.jpg)**\[MIZON\] 7 VEGAN PEPTIDE BOOSTER SERUM (150ml) Koreanische Kosmetik Glas-Haut in 7 Sekunden Porenreduzierung 7 Lösungen gegen Hautunregelmäßigkeiten Hydratiert & verleiht Ihrer Haut neuen Glanz**MIZON**€13.41**4.4★**▲ 52%**](https://www.amazon.de/dp/B0F3C5JFNQ) [**Beauty of Joseon Serumlinie Calming Serum Grüner Tee+Panthenol**Beauty of Joseon**€12.80**4.5★**▲ 35%**](https://www.amazon.de/dp/B0BBQZVQS3)
**~~View all trending →~~**
## **What buyers say about serum korean**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**19%
*“Very good product”*
**Eignung für Mischhaut**14%
*“Bestes Gesichtsserum”*
**Eignung für trockene Haut**8%
*“Schönes Serum für die Skin Care Routine”*
**Feucht/Trocken**7%
*“Wer hydration sucht ist hier sicher gut bedient, mehr aver auch nicht”*
**Weiches Gefühl**7%
*“Fühlt sich gut an”*
**Helligkeit/Glanz/Glühen**7%
*“Glow (ohne "Fettglanz!)”*
**Preis-Leistungs-Verhältnis**6%
*“Top Produkt & top Preis”*
**Saugfähigkeit**6%
*“Das Serum zieht schnell ein”*
**beworben Vs Tatsächliches Produkt**3%
*“Erfüllt alle Erwartungen”*
**Komfort insgesamt**3%
*“Sehr angenehm auf dem Gesicht”*
### **What buyers complain about **
**Allergien**11%
*“Meine Haut wirkte gereizt und unruhig”*
**Funktionalität insgesamt**11%
*“wirkt nichts”*
**Symptomreduktion**8%
*“ich sehe noch keine Veränderung Auf meiner Haut”*
**Haftung/Klebrigkeit**7%
*“Klebrig und ölig”*
**Preis-Leistungs-Verhältnis**6%
*“Geldverschwendung”*
**Eignung für trockene Haut**5%
*“Meine Haut hat es nicht gut vertragen, weshalb ich die Anwendung beendet habe”*
**Feucht/Trocken**5%
*“Als Feuchtigkeitspendend würde ich es für mich nicht bezeichnen”*
**Geruch**3%
*“Penetranter Geruch”*
**Falten**2%
*“recht viel Unreinheiten”*
**Verdünnt/wässrig**2%
*“fühlt sich fast wie Wasser an”*
### **Top return reasons **
**Gesamtgröße**11%
**Geruch**11%
**Funktionalität insgesamt**10%
**beworben Vs Tatsächliches Produkt**9%
**Preis-Leistungs-Verhältnis**8%
**Eignung für Mischhaut**5%
**Qualität insgesamt**5%
**Fleckenbeständigkeit**4%
**Haftung/Klebrigkeit**4%
**Auslaufsicher**4%
## **Common questions**
- **Is serum korean profitable to sell on Amazon Germany?**
- The niche generates €86K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (36/100).
- **How competitive is the serum korean niche?**
- 9 brands and 140 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in serum korean?**
- Top complaints mined from reviews: Allergien, Funktionalität insgesamt, Symptomreduktion. The return rate is 0.1%.
- **When does demand for serum korean peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the serum korean niche?**
- Listings span €4.69–€29.42; the average listing price is €12.64 (sweet spot $15–$100). The average incumbent carries 17,946 reviews — the moat a new listing must climb.
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