---
title: "Serum Korean Skincare — €705K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/serum-korean-skincare"
last_updated: "2026-08-10T07:24:23.461Z"
locale: en
meta:
description: "Niche score 51/100 · €705K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €705K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Serum Korean Skincare — €705K/yr Amazon DE Niche (2026) - Flapen"
---
# **serum korean skincare**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 69Growth 23Conversion 62Competition 53Returns 99Price range 71Avg price 80Brand share 0Review moat 29Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€16.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€10.90–€24.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****€705K**
€705K/yr · 760K searches
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,642.54**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, serum korean skincare is a €705K/yr Amazon Germany market (760K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **serum korean skincare market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€506K–€675K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#209**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **35%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**120**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**0%**
- SKIN100476% - Torriden20% - PURITO1% - TOSOWOONG1% - NHPY1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — -3.7% search growth over the last 90 days.
23K18KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/serum-korean-skincare/trend)
## **Top serum korean skincare search terms**
- **centella**282K/yr-18.0%3.1% conv. - **skin1004**145K/yr+9.8%3.4% conv. - **torriden**78K/yr+45.9%3.5% conv. - **skin 1004**36K/yr-6.5%3.2% conv. - **centella serum**41K/yr-21.9%4.3% conv. - **torriden dive in serum**15K/yr+53.9%9.3% conv. - **madagascar centella**33K/yr-28.5%5.1% conv. - **skin1004 madagascar centella ampoule**10K/yr+26.6%7.2% conv. - **centella ampoule**18K/yr-18.4%6.2% conv. - **centella skin1004**13K/yr-10.1%4.4% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/serum-korean-skincare/search-terms)
## **Top serum korean skincare products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€35K10%€70K15%€106K20%€141K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skin1004 Centella Asiatica del Madagaskar 100 Ampullen (ml) / Gesichtsserum / 100% Centella Asiatica Extrakt/Beruhigende Haut für empfindliche und zu Akne neigende Haut**SKIN1004**€15.96**4.6★7,935 rev](https://www.amazon.de/dp/B06Y15D1LH) [2**Torriden DIVE IN Hyaluronsäure Serum 50ml (1 69 fl.oz.) | Tiefenwirksame Hydratisierung für strahlende Haut | Mit Hyaluronsäure Panthenol und Allantoin | Koreanisches Gesichtsserum.**Torriden**€15.12**4.6★3,613 rev](https://www.amazon.de/dp/B07WZ2YTDP) [3**SKIN1004 Madagascar Centella Hyalu-cica Water-Fit Sun Serum - Koreanischer Blocker mit Centella und Hyaluronsäure**SKIN1004**€13.82**4.6★3,857 rev](https://www.amazon.de/dp/B0B881GN1P) [4**SKIN1004 Madagascar Centella Ton aufhellend Capsule Ampoule 100 ml**SKIN1004**€15.12**4.3★8,011 rev](https://www.amazon.de/dp/B09TLFY4GP) [5**SKIN1004 Madagascar Centella Light Cleansing Oil (200 ml)**SKIN1004**€15.44**4.6★13,985 rev](https://www.amazon.de/dp/B0CZTT9JXV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NHPY 3 Stück Centella Hautpflegeset Cleansing Oil Centelle Reinigungsschaum Gesicht Centella Serum Spendet Feuchtigkeit Verkleinert die Poren Geeignet für Alle Hauttypen**NHPY**€20.22**14 rev8mo ago](https://www.amazon.de/dp/B0G1MTMSN7) [**Torriden CELLMAZING Poren-Perfektionierendes Ampulle 30ml (1 01 fl.oz.) | Verbessert die Hautelastizität | 5D Kollagen Peptid-Komplex PHA LHA | Koreanisches Gesichtsserum Koreanische Hautpflege**Torriden**€19.53**289 rev11mo ago](https://www.amazon.de/dp/B0F1T1GJ7W) [**TOSOWOONG Madagascar Centella 86% Ampulle 860.048 ppm Centella Asiatica beruhigend Gesichtsserum für alle Hauttypen koreanische Hautpflege 100ml**TOSOWOONG**€24.95**422 rev1y ago](https://www.amazon.de/dp/B0DSKYC3CY) [**SKIN1004 Madagascar Centella Ampoule (55 ml)**SKIN1004**€10.90**117 rev1y ago](https://www.amazon.de/dp/B0F18LKNSW) [**Torriden CELLMAZING Kollagen Straffungscreme 60ml (2 02 fl.oz.) | Gegen erschlaffte Poren und Falten | Mit 5D Kollagen-Komplex Aminosäure-Komplex und Peptiden | Koreanische Feuchtigkeitscreme**Torriden**€21.64**376 rev1y ago](https://www.amazon.de/dp/B0CLNY2C5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKIN1004 Madagascar Centella Ampoule (55 ml)**SKIN1004**€10.90**4.5★**▲ 147%**](https://www.amazon.de/dp/B0F18LKNSW) [**NHPY 3 Stück Centella Hautpflegeset Cleansing Oil Centelle Reinigungsschaum Gesicht Centella Serum Spendet Feuchtigkeit Verkleinert die Poren Geeignet für Alle Hauttypen**NHPY**€20.22**4.2★**▲ 126%**](https://www.amazon.de/dp/B0G1MTMSN7) [**Torriden CELLMAZING Kollagen Straffungscreme 60ml (2 02 fl.oz.) | Gegen erschlaffte Poren und Falten | Mit 5D Kollagen-Komplex Aminosäure-Komplex und Peptiden | Koreanische Feuchtigkeitscreme**Torriden**€21.64**4.4★**▲ 122%**](https://www.amazon.de/dp/B0CLNY2C5M) [**SKIN1004 Madagascar Centella Light Cleansing Oil (200 ml)**SKIN1004**€15.44**4.6★**▲ 85%**](https://www.amazon.de/dp/B0CZTT9JXV) [**Torriden DIVE IN Hyaluronsäure Serum 50ml (1 69 fl.oz.) | Tiefenwirksame Hydratisierung für strahlende Haut | Mit Hyaluronsäure Panthenol und Allantoin | Koreanisches Gesichtsserum.**Torriden**€15.12**4.6★**▲ 59%**](https://www.amazon.de/dp/B07WZ2YTDP)
**~~View all trending →~~**
## **What buyers say about serum korean skincare**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eignung für Mischhaut**14%
*“Super serum”*
**Feucht/Trocken**13%
*“Hydration”*
**Qualität insgesamt**11%
*“Very good product”*
**Weiches Gefühl**7%
*“Mild und angenehm”*
**Eignung für trockene Haut**7%
*“Wenn die Haut dehydriert ist, ist das das Richtige”*
**Saugfähigkeit**6%
*“Das Serum zieht super schnell ein”*
**Komfort insgesamt**6%
*“Sehr angenehm auf der Haut”*
**Preis-Leistungs-Verhältnis**3%
*“Für mich ein absolutes Preis-Leistungs-Highlight”*
**Einfache Reinigung**3%
*“Beste Reinigungsöl”*
**Eignung Fettige Haut**3%
*“Super Creme auch für fettige Haut”*
### **What buyers complain about **
**Allergien**15%
*“gelegentliche chemische Peelings schnell trocken oder gereizt”*
**Eignung für trockene Haut**7%
*“normalerweise sehr große Probleme mit meiner trockenen Haut”*
**Symptomreduktion**6%
*“Keine Veränderungen erkennbar”*
**Feucht/Trocken**5%
*“Eine Veränderung kann ich weder bei der Hydration noch anderweitig feststellen”*
**Preis-Leistungs-Verhältnis**4%
*“Pure Geldverschwendung”*
**Haftung/Klebrigkeit**4%
*“Artikel jeweils überklebt”*
**Ölig/fettig**4%
*“Skin oil”*
**Geruch**3%
*“der Geruch war ziemlich stark,”*
**Inhaltsstoffe – insgesamt**3%
*“kein 100% Centellaöl”*
**Qualität insgesamt**3%
*“Zudem bezweifle ich, dass es sich hier um ein hochwertiges Produkt handelt”*
### **Top return reasons **
**Produktzustand**10%
**Funktionalität insgesamt**10%
**Haftung/Klebrigkeit**8%
**Gesamtgröße**8%
**Qualität insgesamt**7%
**Geruch**6%
**Inhaltsstoffe – insgesamt**5%
**Eignung für Mischhaut**5%
**Hautgesundheit**5%
**Eignung für trockene Haut**4%
## **Common questions**
- **Is serum korean skincare profitable to sell on Amazon Germany?**
- The niche generates €705K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the serum korean skincare niche?**
- 5 brands and 120 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in serum korean skincare?**
- Top complaints mined from reviews: Allergien, Eignung für trockene Haut, Symptomreduktion. The return rate is 0.3%.
- **What does it cost to enter the serum korean skincare niche?**
- Listings span €10.90–€24.95; the average listing price is €16.88 (sweet spot $15–$100). The average incumbent carries 3,643 reviews — the moat a new listing must climb.
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