---
title: "Selsun Shampoo — €82K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/selsun-shampoo"
last_updated: "2026-08-10T03:35:54.747Z"
locale: en
meta:
description: "Niche score 41/100 · €82K/yr market · 50K searches/yr · €17.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €82K/yr market · 50K searches/yr · €17.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Selsun Shampoo — €82K/yr Amazon DE Niche (2026) - Flapen"
---
# **selsun shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 21Conversion 85Competition 15Returns 99Price range 70Avg price 81Brand share 6Review moat 24Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****€17.32**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€8.89–€29.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,055.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€82K**
€82K/yr · 50K searches
**Growth**
**Bad****-8.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, selsun shampoo is a €82K/yr Amazon Germany market (50K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **selsun shampoo market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **€69K–€87K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#1,574**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**42**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Selsun Blue67% - Selsun12% - Head & Shoulders8% - Generisch7% - Sulsena4% - LuxPaks2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.3% search growth over the last 90 days.
1K750Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/selsun-shampoo/trend)
## **Top selsun shampoo search terms**
- **selsun shampoo**18K/yr-15.0%6.2% conv. - **selsun blue**10K/yr-17.2%12.2% conv. - **selsun**9K/yr+1.9%6.1% conv. - **selenium sulfide shampoo**5K/yr+15.6%4.4% conv. - **selendisulfid shampoo**5K/yr-13.4%2.5% conv. - **selsun blue shampoo**4K/yr+7.7%12.9% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/selsun-shampoo/search-terms)
## **Top selsun shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€12K30%€25K45%€37K60%€49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Selsun Blue Medicated Maximum Strength Schuppen-Shampoo 11 oz**Selsun Blue**€16.31**4.5★24,069 rev](https://www.amazon.de/dp/B001UGL84U) [2**Selsun Blue Naturals - Schuppenshampoo Feuchtigkeitspendend 325 ml**Selsun Blue**€15.95**4.5★16,029 rev](https://www.amazon.de/dp/B001TSNM34) [3**Abbott Selsun Selsun Suspension Anti Dandruff Shampoo Clears away dandruff flakes Relieves from excessive oil Relieves from dandruff related itching (120ml)- Pack of 2**Selsun**€29.50**4.4★1,221 rev](https://www.amazon.de/dp/B093TB574T) [4**SG Organics Suspension Anti-Schuppen Shampoo 120 ml**Generisch**€16.00**4.3★35 rev](https://www.amazon.de/dp/B0DSL8ZB1G) [5**Chattem Selsun Blue Anti-Schuppen-Shampoo mit Conditioner Plus 11 Fl Oz (325 ml)**Selsun Blue**€16.58**4.6★6,357 rev](https://www.amazon.de/dp/B000GCURBO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Abbott Selsun Selsun Suspension Anti Dandruff Shampoo Clears away dandruff flakes Relieves from excessive oil Relieves from dandruff related itching (120ml)- Pack of 2**Selsun**€29.50**1,221 rev1y ago](https://www.amazon.de/dp/B093TB574T) [**Head & Shoulders Cooling Itch Rescue Anti-Schuppen Shampoo mit Selensulfid 400ml Clinical Strength Bekämpft Hartnäckige Schuppen und Juckreiz mit Intensivem Kühlendem Menthol**Head & Shoulders**€11.90**903 rev1y ago](https://www.amazon.de/dp/B0DVCFK9C5) [**Head & Shoulders Advanced Oil Control Anti-Schuppen Shampoo mit Selensulfid 400ml Clinical Strength Bekämpft Hartnäckige Schuppen und Überschüssiges Öl mit Frischem Zitrusduft**Head & Shoulders**€11.66**688 rev1y ago](https://www.amazon.de/dp/B0DVCF8DJZ) [**LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.**LuxPaks**€21.81**57 rev1y ago](https://www.amazon.de/dp/B0F2PMVD9C) [**SG Organics Suspension Anti-Schuppen Shampoo 120 ml**Generisch**€16.00**35 rev1y ago](https://www.amazon.de/dp/B0DSL8ZB1G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Abbott Selsun Selsun Suspension Anti Dandruff Shampoo Clears away dandruff flakes Relieves from excessive oil Relieves from dandruff related itching (120ml)- Pack of 2**Selsun**€29.50**4.4★**▲ 38%**](https://www.amazon.de/dp/B093TB574T) [**LUXPAKS Hairbrush Bundled with Celsun Blue Itchy Dry Scalp Shampoo - 11 fl. oz.**LuxPaks**€21.81**4.3★**▲ 14%**](https://www.amazon.de/dp/B0F2PMVD9C) [**Selsun Blue Shampoo Naturals Schuppen Medicated 312**Selsun Blue**€24.63**4.5★**▲ 13%**](https://www.amazon.de/dp/B000GCWFS2) [**SG Organics Suspension Anti-Schuppen Shampoo 120 ml**Generisch**€16.00**4.3★**— 0%**](https://www.amazon.de/dp/B0DSL8ZB1G) [**Selsun Blue Medicated Maximum Strength Schuppen-Shampoo 11 oz**Selsun Blue**€16.31**4.5★**— 0%**](https://www.amazon.de/dp/B001UGL84U)
**~~View all trending →~~**
## **What buyers say about selsun shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**23%
*“Top Qualität”*
**Effizienz**19%
*“Funktioniert”*
**Allergien**11%
*“Solides Shampoo gegen Juckreiz & Schuppen”*
**beworben Vs Tatsächliches Produkt**7%
*“Kannte das Produkt”*
**Geruch**6%
*“Riecht stark”*
**Einfache Reinigung**5%
*“Reinigt das Haar gründlich”*
**Haarwachstum**4%
*“Friseur empfohlen gegen Schuppen und Kopfhautexemen”*
**Preis-Leistungs-Verhältnis**4%
*“Das rechtfertigt den hohen Preis”*
**Inhaltsstoffe – insgesamt**4%
*“Ich bin begeistert, der Wirkstoff hilft wirklich”*
**Eignung für Mischhaut**4%
*“dieses ist das beste für eine problematische Kopfhaut.”*
### **What buyers complain about **
**Allergien**21%
*“der Juckreiz ist auch nicht gut weggegangen.”*
**Empfindlichkeit insgesamt**14%
*“Ich muss dazu sagen, dass die seborrhoische Dermatitis erst im Anfangsstadium war”*
**Preis-Leistungs-Verhältnis**14%
*“sehr teuer”*
**Geruch**14%
*“Riecht stark chemisch”*
**Funktionalität insgesamt**7%
*“Keine Wirkung”*
**Stärke**7%
*“Das Produkt ist nicht so stark, wie es sein sollte”*
**Symptomreduktion**4%
*“es verschlimmert nicht mein Schuppenproblem”*
**Qualität insgesamt**4%
*“Für mich leider ein Flop”*
### **Top return reasons **
**Defekt Material/Teile**50%
**Preis-Leistungs-Verhältnis**25%
**Inhaltsstoffe – insgesamt**25%
## **Common questions**
- **Is selsun shampoo profitable to sell on Amazon Germany?**
- The niche generates €82K/yr across 10 tracked products. 90-day search growth is -8.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the selsun shampoo niche?**
- 6 brands and 42 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in selsun shampoo?**
- Top complaints mined from reviews: Allergien, Empfindlichkeit insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for selsun shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the selsun shampoo niche?**
- Listings span €8.89–€29.50; the average listing price is €17.32 (sweet spot $15–$100). The average incumbent carries 5,056 reviews — the moat a new listing must climb.
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