---
title: "Schwarzkopf — €67K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/schwarzkopf"
last_updated: "2026-08-10T00:52:21.230Z"
locale: en
meta:
description: "Niche score 41/100 · €67K/yr market · 188K searches/yr · €12.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · €67K/yr market · 188K searches/yr · €12.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schwarzkopf — €67K/yr Amazon DE Niche (2026) - Flapen"
---
# **schwarzkopf**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 23Conversion 35Competition 60Returns 99Price range 54Avg price 57Brand share 0Review moat 62Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,009.82**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****€12.80**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€4.98–€26.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€67K**
€67K/yr · 188K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, schwarzkopf is a €67K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schwarzkopf market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€64K–€77K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#132**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **48%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**119**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 85%
**Open market**
**0%**
- Schwarzkopf Professional54% - Schwarzkopf29% - BC Bonacure15% - Fibre Clinix1% - Wella Professionals1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/de/kosmetik/schwarzkopf/trend)
## **Top schwarzkopf search terms**
- **schwarzkopf**41K/yr-8.5%0.6% conv. - **igora royal**39K/yr-11.6%1.0% conv. - **igora**17K/yr-2.2%0.8% conv. - **schwarzkopf professional**12K/yr+6.5%0.5% conv. - **schwarzkopf bc bonacure**14K/yr-10.3%4.5% conv. - **schwarzkopf igora royal**9K/yr-3.4%1.8% conv. - **schwarzkopf chroma id**10K/yr-11.1%3.4% conv. - **chroma id**9K/yr+0.7%4.2% conv. - **schwarzkopf igora**6K/yr+2.2%1.0% conv. - **bonacure moisture kick**5K/yr+48.8%7.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/schwarzkopf/search-terms)
## **Top schwarzkopf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€7K15%€10K20%€13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf IGORA Royal Premium-Haarfarbe 5-0 hellbraun 1er Pack (1 x 60 g)**Schwarzkopf**€9.11**4.6★915 rev](https://www.amazon.de/dp/B00D8WWNKM) [2**Schwarzkopf Professional CHROMA ID Bonding Color Mask Semi Permanentes Farbsystem Farbmaske Pflegende Tönung Haarmaske Haarkur Intensive Pflege Vegane Formel 9 5-1 Pearl Silver 300 ml**Schwarzkopf Professional**€16.68**4.4★814 rev](https://www.amazon.de/dp/B083L6XYVY) [3**Schwarzkopf Bonacure Moisture Kick Spray Conditioner 400ml**Schwarzkopf Professional**€13.23**4.2★1,410 rev](https://www.amazon.de/dp/B09S1C5KNB) [4**Schwarzkopf Professional Bonacure Moisture Kick Spray Conditioner Leave In Spray Normales Trockenes Haar Vegan Care Boost Complex Hydratisierend Entwirrend 200 ml**BC Bonacure**€8.65**4.6★306 rev](https://www.amazon.de/dp/B09S6CY1JG) [5**Schwarzkopf IGORA Royal ?l Entwickler 6 prozent 1000 ml**Schwarzkopf Professional**€12.62**4.7★4,657 rev](https://www.amazon.de/dp/B00C1E1QJ2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Professional CHROMA ID Bonding Color Mask Semi Permanentes Farbsystem Farbmaske Pflegende Tönung Haarmaske Haarkur Intensive Pflege Vegane Formel 8-46 Glazed Caramel 300 ml**Schwarzkopf Professional**€17.53**814 rev2y ago](https://www.amazon.de/dp/B0CC4RCGPG) [**SCHWARZKOPF PROFESSIONAL Blond Me Premium Lightener 9+ 450 g**Schwarzkopf**€24.67**1,830 rev3y ago](https://www.amazon.de/dp/B0BW14JVHC) [**Schwarzkopf BC Moisture Kick Shampoo 1000 ml**Schwarzkopf Professional**€18.94**583 rev4y ago](https://www.amazon.de/dp/B09T73GLPQ) [**Schwarzkopf Professional Bonacure Moisture Kick Conditioner Haarspüllung Normales Trockenes Haar Vegan Glycerol Hydratisiertes Haargefühl Verbesserte Handhabbarkeit Elastizität Entwirrend 200 ml**BC Bonacure**€9.41**207 rev4y ago](https://www.amazon.de/dp/B09THCJP71) [**Schwarzkopf Professional Bonacure Repair Rescue Spray Conditioner Leave In Für Strapaziertes Haar Vegan Care Boost Complex Weniger Haarbruch Verbesserte Kämmbarkeit Entwirrend 200 ml**Schwarzkopf Professional**€11.99**284 rev4y ago](https://www.amazon.de/dp/B09SD63WXQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf IGORA Royal Premium-Haarfarbe 9-98 extra hellblond violett rot 1er Pack (1 x 60 ml)**Schwarzkopf**€8.75**4.6★**▲ 120%**](https://www.amazon.de/dp/B00BW6HWTS) [**Schwarzkopf Igora Royal 5-0 3er Pack (3 x 60 ml)**Schwarzkopf**€21.68**4.5★**▲ 87%**](https://www.amazon.de/dp/B00TIJ1Z12) [**Schwarzkopf IGORA Royal Premium-Haarfarbe 6-00 dunkelblond natur extra 1er Pack (1 x 60 ML)**Schwarzkopf**€8.90**4.5★**▲ 67%**](https://www.amazon.de/dp/B00BW5LQM8) [**Schwarzkopf BC Moisture Kick Shampoo 1000 ml**Schwarzkopf Professional**€18.94**4.3★**▲ 54%**](https://www.amazon.de/dp/B09T73GLPQ) [**Schwarzkopf Professional Bonacure Moisture Kick Spray Conditioner Leave In Spray Normales Trockenes Haar Vegan Care Boost Complex Hydratisierend Entwirrend 200 ml**BC Bonacure**€8.65**4.6★**▲ 40%**](https://www.amazon.de/dp/B09S6CY1JG)
**~~View all trending →~~**
## **What buyers say about schwarzkopf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Bestes Produkt”*
**Farbe**15%
*“Color Frese mask”*
**Geruch**10%
*“Gut riechende Haarmaske”*
**Eignung für gefärbtes Haar**6%
*“Farbshampo”*
**Helligkeit/Glanz/Glühen**5%
*“Das beste Glossing was ich je hatte”*
**Preis-Leistungs-Verhältnis**5%
*“Top und super Preis”*
**beworben Vs Tatsächliches Produkt**5%
*“Alles ist wie auf dem Foto”*
**Haarstyling**4%
*“Hair Repaier”*
**Weiches Gefühl**4%
*“Mein Haar bekam einen kühlen, glossy Touch, der sehr natürlich aussieht”*
**Eignung Glattes Haar**3%
*“Perfekte Stärkung der Haare”*
### **What buyers complain about **
**Qualität insgesamt**12%
*“Nicht so gut wie Vorgänger”*
**Farbe**11%
*“Ansatz grau”*
**Feucht/Trocken**8%
*“Nach dem Waschen mit diesem Shampoo waren meine Haare extrem trocken”*
**Funktionalität insgesamt**7%
*“Nützt gar nichts”*
**Geruch**6%
*“riecht sehr unangenehm”*
**Haarverwandt**6%
*“Gefällt mir gar nicht, ein Deep cleaning Shampoo sollte Rückstände aus den Haaren entfernen stattdessen hab ich von dem Shampoo Rückstände in den Haaren”*
**beworben Vs Tatsächliches Produkt**6%
*“Hält nicht was es verspricht”*
**Eignung für gefärbtes Haar**5%
*“Sehe kein Unterschied was die Farbe angeht”*
**Komfort insgesamt**4%
*“riecht sehr unangenehm”*
**schädigen/verbrennen Haare**3%
*“Aber die Struktur meiner Haare war sichtlich ruiniert”*
### **Top return reasons **
**Farbe**21%
**Gesamtgröße**14%
**beworben Vs Tatsächliches Produkt**12%
**Funktionalität insgesamt**9%
**Produktzustand**9%
**schädigen/verbrennen Haare**7%
**Stärke**7%
**Eignung für kurzes Haar**5%
**Qualität insgesamt**5%
**Geruch**5%
## **Common questions**
- **Is schwarzkopf profitable to sell on Amazon Germany?**
- The niche generates €67K/yr across 33 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (41/100).
- **How competitive is the schwarzkopf niche?**
- 5 brands and 119 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in schwarzkopf?**
- Top complaints mined from reviews: Qualität insgesamt, Farbe, Feucht/Trocken. The return rate is 0.1%.
- **When does demand for schwarzkopf peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the schwarzkopf niche?**
- Listings span €4.98–€26.95; the average listing price is €12.80 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.
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