---
title: "Schwarzkopf Blondme — €252K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/schwarzkopf-blondme"
last_updated: "2026-08-10T04:44:19.805Z"
locale: en
meta:
description: "Niche score 46/100 · €252K/yr market · 234K searches/yr · €16.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €252K/yr market · 234K searches/yr · €16.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schwarzkopf Blondme — €252K/yr Amazon DE Niche (2026) - Flapen"
---
# **schwarzkopf blondme**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 24Conversion 70Competition 26Returns 99Price range 69Avg price 79Brand share 0Review moat 60Quality gap 40
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€16.68**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€5.06–€36.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,099.06**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****€252K**
€252K/yr · 234K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, schwarzkopf blondme is a €252K/yr Amazon Germany market (234K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schwarzkopf blondme market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **€250K–€334K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**77**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Schwarzkopf60% - BlondMe36% - BC Bonacure3% - Schwarzkopf Blonde2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
5K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/schwarzkopf-blondme/trend)
## **Top schwarzkopf blondme search terms**
- **schwarzkopf blondme**57K/yr+5.7%4.3% conv. - **blond me**41K/yr-5.9%4.3% conv. - **blond me blondierpulver**35K/yr-0.9%6.9% conv. - **blondme**25K/yr+0.4%4.4% conv. - **blondme blondierung pulver**13K/yr-2.6%7.5% conv. - **schwarzkopf blondierung**12K/yr-21.6%2.7% conv. - **blondierung schwarzkopf**10K/yr-14.0%2.7% conv. - **blonde me**8K/yr+15.2%5.0% conv. - **blondierungspulver schwarzkopf**5K/yr+10.9%3.7% conv. - **blonde me schwarzkopf**5K/yr-17.2%4.7% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/schwarzkopf-blondme/search-terms)
## **Top schwarzkopf blondme products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€25K20%€50K30%€76K40%€101K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SCHWARZKOPF PROFESSIONAL Blond Me Premium Lightener 9+ 450 g**Schwarzkopf**€24.67**4.8★1,830 rev](https://www.amazon.de/dp/B0BW14JVHC) [2**Schwarzkopf PROFESSIONAL DUO BLOND ME PPL9+ Pulver Comp. Schwarzkopf - Premium Blondierung 450g Lightener 9+ & Blond Me Supreme Blonde Hair Quality Care 9% 20 Vol Developer 1000ml**Schwarzkopf**€36.91**4.3★47 rev](https://www.amazon.de/dp/B0FQCB5H2X) [3**SCHWARZKOPF PROFESSIONAL Blond Me Premium Developer 6% 20 Vol. 1000 ml**BlondMe**€11.25**4.8★889 rev](https://www.amazon.de/dp/B0C45TFBDG) [4**Schwarzkopf Professional Duo Blond Me PPL9+ Puder komplex zum Aufhellen Premium 450 g Lightener 9+ & Supreme Blonde Hair Quality 30 Vol Developer 1000 ml**Schwarzkopf**€36.21**4.3★137 rev](https://www.amazon.de/dp/B0F9YD8VF6) [5**Schwarzkopf Professional BLONDME Bond Repair Brightening Shampoo Haarshampoo Entfernung Von Umweltschadstoffen Mandelöl Weißer Tee Hydratisierend Stärkend Und Tiefenwirksam Pflegend 300 ml**BlondMe**€9.14**4.3★194 rev](https://www.amazon.de/dp/B0DV5RZS9F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf PROFESSIONAL DUO BLOND ME PPL9+ Pulver Comp. Schwarzkopf - Premium Blondierung 450g Lightener 9+ & Blond Me Supreme Blonde Hair Quality Care 9% 20 Vol Developer 1000ml**Schwarzkopf**€36.91**47 rev10mo ago](https://www.amazon.de/dp/B0FQCB5H2X) [**Schwarzkopf Professional Duo Blond Me PPL9+ Puder komplex zum Aufhellen Premium 450 g Lightener 9+ & Supreme Blonde Hair Quality 30 Vol Developer 1000 ml**Schwarzkopf**€36.21**137 rev1y ago](https://www.amazon.de/dp/B0F9YD8VF6) [**Schwarzkopf Professional BLONDME Bond Repair Brightening Shampoo Haarshampoo Entfernung Von Umweltschadstoffen Mandelöl Weißer Tee Hydratisierend Stärkend Und Tiefenwirksam Pflegend 300 ml**BlondMe**€9.14**194 rev1y ago](https://www.amazon.de/dp/B0DV5RZS9F) [**Schwarzkopf Professional BLONDME Bond Repair Nourishing Conditioner Spülung Mit Leichter Formel Mandelöl Weißer Tee Tiefenwirksam Pflegende Haarspüllung Hydratisierend Und Entwirrend 250 ml**BlondMe**€12.35**264 rev1y ago](https://www.amazon.de/dp/B0DV5RNWZR) [**Schwarzkopf Professional BLONDME Bond Repair Sealing Balm Leave In Haarlotion Hitzeschutz Anti Frizz Versiegelt Gespaltene Spitzen Glättend Und Stärkend 75 ml**BlondMe**€11.31**155 rev1y ago](https://www.amazon.de/dp/B0DV5RCMSD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf PROFESSIONAL DUO BLOND ME PPL9+ Pulver Comp. Schwarzkopf - Premium Blondierung 450g Lightener 9+ & Blond Me Supreme Blonde Hair Quality Care 9% 20 Vol Developer 1000ml**Schwarzkopf**€36.91**4.3★**▲ 145%**](https://www.amazon.de/dp/B0FQCB5H2X) [**Schwarzkopf Blond Me Bond Enforcing Premium Lightener 9+ 450g**BC Bonacure**€26.66**4.6★**▲ 59%**](https://www.amazon.de/dp/B07D5RM7NG) [**Schwarzkopf Blonde Aufheller L1++ (143 ml) Haarfärbemittel für Öl-aktiviertes Haare Aufhellen mit HaptIQ System für bis zu 9 Stufen ohne Gelbstich**Schwarzkopf Blonde**€5.06**4.3★**▲ 58%**](https://www.amazon.de/dp/B08V7PMPQJ) [**Schwarzkopf Professional BlondMe Premium Aufheller 9+ 1er Pack (1 x 450 g)**Schwarzkopf**€26.91**4.7★**▲ 55%**](https://www.amazon.de/dp/B06Y2DDV2W) [**Schwarzkopf Professional BLONDME Bondfinity Deep Repair Mask Haarmaske Stärkende Haarpflege Schafft Bindungen Glättet Und Schützt Poröses Haar Hydratisierend Und Weichmachend 200 ml**BlondMe**€13.90**4.5★**▲ 19%**](https://www.amazon.de/dp/B0DV5RW69Y)
**~~View all trending →~~**
## **What buyers say about schwarzkopf blondme**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**31%
*“Super Produkt”*
**Eignung für gefärbtes Haar**9%
*“Super Blondierung”*
**Eignung für lockiges Haar**8%
*“Beste Blondierung auf dem Markt”*
**Geruch**8%
*“Riecht gut”*
**Weiches Gefühl**7%
*“Meine Haare fühlen sich super an weich”*
**Farbe**6%
*“Gute Blondierung, die auch dunklere Farben aufhellt”*
**Haarwachstum**4%
*“Haar wird gepflegt und glänzend”*
**Effizienz**3%
*“Wirkt gut”*
**Helligkeit/Glanz/Glühen**3%
*“💡 Aufhellung & Ergebnis:”*
**Eignung Glattes Haar**2%
*“Haare fühlen sich seidiger an”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**22%
*“Teuer”*
**Qualität insgesamt**12%
*“Über den Qualität der Produkt kann ich nichts sagen”*
**Geruch**10%
*“Die Farbe stinkt extrem”*
**Eignung für gefärbtes Haar**9%
*“Für rotes oder schwarzes Haar würde ich das nicht empfehlen”*
**beworben Vs Tatsächliches Produkt**7%
*“Nicht nur kam eine Blondierung hier an, die völlig anders aussieht wie auf dem Bild,”*
**Farbe**5%
*“Wird nicht gelb”*
**schädigen/verbrennen Haare**4%
*“Das Haar geht total kaputt, sind wie Stroh”*
**Feucht/Trocken**3%
*“Die Haare werden extrem trocken”*
**Stärke**3%
*“Nicht sehr stark”*
**Allergien**3%
*“Meine Kopfhaut hat so darunter gelitten”*
### **Top return reasons **
**Funktionalität insgesamt**14%
**Gesamtgröße**12%
**beworben Vs Tatsächliches Produkt**10%
**Stärke**10%
**Eignung für kurzes Haar**10%
**Produktzustand**10%
**Defekt Material/Teile**6%
**schädigen/verbrennen Haare**6%
**Farbe**4%
**Helligkeit/Glanz/Glühen**4%
## **Common questions**
- **Is schwarzkopf blondme profitable to sell on Amazon Germany?**
- The niche generates €252K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the schwarzkopf blondme niche?**
- 4 brands and 77 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in schwarzkopf blondme?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Qualität insgesamt, Geruch. The return rate is 0.2%.
- **When does demand for schwarzkopf blondme peak?**
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the schwarzkopf blondme niche?**
- Listings span €5.06–€36.91; the average listing price is €16.68 (sweet spot $15–$100). The average incumbent carries 1,099 reviews — the moat a new listing must climb.
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