---
title: "Schwarzer Lippenstift — €66K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/schwarzer-lippenstift"
last_updated: "2026-08-10T00:52:25.114Z"
locale: en
meta:
description: "Niche score 39/100 · €66K/yr market · 105K searches/yr · €6.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · €66K/yr market · 105K searches/yr · €6.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Schwarzer Lippenstift — €66K/yr Amazon DE Niche (2026) - Flapen"
---
# **schwarzer lippenstift**
**Skip it**
Soft demand (-58.3% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 86Competition 23Returns 95Price range 0Avg price 18Brand share 35Review moat 38Quality gap 86
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,692.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****€6.39**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€66K**
€66K/yr · 105K searches
**Growth**
**Bad****-58.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****€3.95–€11.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, schwarzer lippenstift is a €66K/yr Amazon Germany market (105K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **schwarzer lippenstift market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **€51K–€64K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#260**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**12%**
- 3ina24% - LOPHE21% - e.l.f.18% - Oulac12% - NYX PROFESSIONAL MAKEUP9% - DE'LANCI4% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -58.3% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Oct, Nov · busiest ÷ quietest = 7.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/schwarzer-lippenstift/trend)
## **Top schwarzer lippenstift search terms**
- **schwarzer lippenstift**39K/yr-55.8%8.2% conv. - **lippenstift schwarz**32K/yr-73.2%8.4% conv. - **black lipstick**15K/yr-16.0%7.0% conv. - **schwarzer lippenstift wasserfest**10K/yr-54.5%8.3% conv. - **lipliner schwarz**4K/yr-58.3%3.0% conv. - **schwarzer lippenstift kussecht**4K/yr-72.5%4.9% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/schwarzer-lippenstift/search-terms)
## **Top schwarzer lippenstift products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€7K20%€13K30%€20K40%€26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOPHE Schwarz Matte Lippenstift 3 in 1 Lippenstift Matt mit Lip Gloss LipLiner Liquid Lipstick Wasserfest Make Up Set Matt Finish Langanhaltender**LOPHE**€4.74**4.2★175 rev](https://www.amazon.de/dp/B0FN3ZY57H) [2**3INA MAKEUP - The Lipstick 900 - Schwarz Matte Lippenstift - Matt Lippen-Stift mit Vitamin E und Shea Butter- Langanhaltender Hochpigmentiert Creme - Vanille-Duft - Vegan - Cruelty Free**3ina**€6.94**4.4★1,435 rev](https://www.amazon.de/dp/B08XXT2D66) [3**e.l.f. O Face Satin Lipstick reichhaltig pigmentierter pflegender & langanhaltender cremiger Lippenstift mit Jojoba-Infusion vegan & tierversuchsfrei All Night**e.l.f.**€8.31**4.4★4,063 rev](https://www.amazon.de/dp/B0BSP3ZM2J) [4**NYX Damen Kosmetika Multicolor One Size**NYX PROFESSIONAL MAKEUP**€6.31**4.4★4,600 rev](https://www.amazon.de/dp/B01GC6UXBQ) [5**OULAC Halloween Lippenstift Metallic Glanz Finish Schwarz Glitzer Lippenstifte mit Lang Anhaltendem 3D-Glanz Intensive Farbe Cremige und Feuchthaltende Formel Vegan 4.3g (21) Midnight Mirage**Oulac**€5.41**4.2★22,450 rev](https://www.amazon.de/dp/B0C7Z4T73B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarz Flüssiger Lippenstift Matt Finish Lipgloss Langanhaltender Wasserdicht Flüssiger Lippenstift Make-up Leichte Formel Non-Stick Cup Lip Color Lippen Make-up für Halloween Cosplay-06#**WALDSEELE**€3.95**0 rev6mo ago](https://www.amazon.de/dp/B0GGM2DH9F) [**Prreal 4PCS Halloween Makup Kit Black Matte Liquid Lipstick Moisturising Lip Gloss Non-Stick Cup Lipstick and Lip Liner Set Waterproof Eyeliner Pencil Eyeshadow Palatte Face Body Paint Set**Prreal**€8.51**2 rev10mo ago](https://www.amazon.de/dp/B0FPMC5J95) [**Metallic Rot Schwarzer Lippenstift Wasserfest Halloween Gothic Make up Multichrom Dunkelroter Lippenstift Schwarz Langanhaltender Dark Red Lipstick Goth Makeup Lipgloss Intensive Farbe 08**DE'LANCI**€8.17**244 rev10mo ago](https://www.amazon.de/dp/B0FPFL629W) [**LOPHE Schwarz Matte Lippenstift 3 in 1 Lippenstift Matt mit Lip Gloss LipLiner Liquid Lipstick Wasserfest Make Up Set Matt Finish Langanhaltender**LOPHE**€4.74**175 rev10mo ago](https://www.amazon.de/dp/B0FN3ZY57H) [**OULAC Halloween Schwarz Matt Lippenstift - Matter Satin Finish Lippenstife - Hochpigmentiert mit Intensivfarbe - Cremiger Textur - 4 3 g - Feuchtigkeitsspendend & Langanhaltend Lippen- Vegan SG16**Oulac**€4.69**3,639 rev1y ago](https://www.amazon.de/dp/B0FHC7SNLD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarz Flüssiger Lippenstift Matt Finish Lipgloss Langanhaltender Wasserdicht Flüssiger Lippenstift Make-up Leichte Formel Non-Stick Cup Lip Color Lippen Make-up für Halloween Cosplay-06#**WALDSEELE**€3.95**0.0★**▲ 298%**](https://www.amazon.de/dp/B0GGM2DH9F) [**Prreal 4PCS Halloween Makup Kit Black Matte Liquid Lipstick Moisturising Lip Gloss Non-Stick Cup Lipstick and Lip Liner Set Waterproof Eyeliner Pencil Eyeshadow Palatte Face Body Paint Set**Prreal**€8.51**4.5★**▲ 288%**](https://www.amazon.de/dp/B0FPMC5J95) [**LOPHE Schwarz Matte Lippenstift 3 in 1 Lippenstift Matt mit Lip Gloss LipLiner Liquid Lipstick Wasserfest Make Up Set Matt Finish Langanhaltender**LOPHE**€4.74**4.2★**▲ 245%**](https://www.amazon.de/dp/B0FN3ZY57H) [**Metallic Rot Schwarzer Lippenstift Wasserfest Halloween Gothic Make up Multichrom Dunkelroter Lippenstift Schwarz Langanhaltender Dark Red Lipstick Goth Makeup Lipgloss Intensive Farbe 08**DE'LANCI**€8.17**3.9★**▲ 214%**](https://www.amazon.de/dp/B0FPFL629W) [**KIKO Milano Lasting Matte Veil Liquid Lip Colour 17 Flüssig-Lippenstift Mit Mattem Finish Und Langem Halt**Kiko Milano**€9.80**4.4★**▲ 95%**](https://www.amazon.de/dp/B0DM23N1FQ)
**~~View all trending →~~**
## **What buyers say about schwarzer lippenstift**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**40%
*“Farbe Schwarz: super Deckkraft”*
**Abdeckung**11%
*“Farbe Schwarz: super Deckkraft”*
**Preis-Leistungs-Verhältnis**7%
*“ist das Geld echt wert”*
**beworben Vs Tatsächliches Produkt**7%
*“Wunderwulli❣️ So wie auf dem Bild,”*
**Haltbarkeit**7%
*“Sehr gut und hält super”*
**Qualität insgesamt**5%
*“Er ist super hochwertig”*
**Einfache Anwendung**5%
*“Gut aufzutragen”*
**Wischfestigkeit**4%
*“verschmiert nicht so leicht”*
**Feucht/Trocken**2%
*“Trocknet die Lippen nicht aus”*
**Weiches Gefühl**2%
*“Er ist weich und lässt sich gut auftragen, fühlt sich fantastisch an”*
### **What buyers complain about **
**Farbe**20%
*“Färbt ab”*
**Qualität insgesamt**11%
*“Ich verstehe die guten Bewertungen ehrlich gesagt nicht”*
**Wischfestigkeit**11%
*“Verschmiert total, hält nicht”*
**beworben Vs Tatsächliches Produkt**11%
*“Hält nicht was es verspricht”*
**Feucht/Trocken**9%
*“Tragegefühl trocken,”*
**Farbverblassen/Verfärbung**5%
*“Schade, verfärbt, hält nicht lange”*
**Wasserbeständigkeit**5%
*“Wasserfest nein auf keinen Fall”*
**Abdeckung**5%
*“der Lippenstift deckt nicht richtig.”*
**Ölig/fettig**3%
*“ist sehr ölig”*
**Haltbarkeit**3%
*“hält nicht lange”*
### **Top return reasons **
**Farbe**31%
**Qualität insgesamt**13%
**Funktionalität insgesamt**11%
**Abdeckung**8%
**Geruch**6%
**Haftung/Klebrigkeit**6%
**Wasserbeständigkeit**5%
**Feucht/Trocken**5%
**Gesamtgröße**4%
**Haltbarkeit**3%
## **Common questions**
- **Is schwarzer lippenstift profitable to sell on Amazon Germany?**
- The niche generates €66K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -58.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the schwarzer lippenstift niche?**
- 13 brands and 24 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in schwarzer lippenstift?**
- Top complaints mined from reviews: Farbe, Qualität insgesamt, Wischfestigkeit. The return rate is 0.9%.
- **When does demand for schwarzer lippenstift peak?**
- Demand peaks in Feb–Oct–Nov; the busiest month runs 7.5× the quietest.
- **What does it cost to enter the schwarzer lippenstift niche?**
- Listings span €3.95–€11.92; the average listing price is €6.39 (sweet spot $15–$100). The average incumbent carries 2,692 reviews — the moat a new listing must climb.
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