---
title: "Trend — schuppen shampoo - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/schuppen-shampoo/trend"
last_updated: "2026-07-21T06:42:43.910Z"
locale: en
meta:
  description: "schuppen shampoo shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "schuppen shampoo shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — schuppen shampoo - Flapen"
---

# **schuppen shampoo**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 83Growth 24Conversion 91Competition 66Returns 100Price range 65Avg price 43Brand share 0Review moat 38Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****€1.3M**

€1.3M/yr · 1.1M searches

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****€2.77–€37.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****€11.16**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,656.07**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand