---
title: "Rose of Bulgaria — €45K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/rose-of-bulgaria"
last_updated: "2026-08-10T05:10:05.080Z"
locale: en
meta:
description: "Niche score 42/100 · €45K/yr market · 53K searches/yr · €10.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · €45K/yr market · 53K searches/yr · €10.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rose of Bulgaria — €45K/yr Amazon DE Niche (2026) - Flapen"
---
# **rose of bulgaria**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 21Conversion 79Competition 49Returns 100Price range 30Avg price 39Brand share 7Review moat 70Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****689.48**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****€10.64**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****€2.60–€20.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€45K**
€45K/yr · 53K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, rose of bulgaria is a €45K/yr Amazon Germany market (53K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rose of bulgaria market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **€53K–€64K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#1,068**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **39%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 88%
**Open market**
**2%**
- Dr. Hauschka61% - NIVEA18% - biofresh cosmetics13% - Rose of Bulgaria4% - Medipharma Cosmetics1% - Beiersdorf1% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 42 weeks — -7.0% search growth over the last 90 days.
2K1KSpike '25Black Friday '25Holiday '25Sep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/rose-of-bulgaria/trend)
## **Top rose of bulgaria search terms**
- **dr hauschka rosencreme**17K/yr-20.2%5.5% conv. - **dr. hauschka rosen tagescreme**7K/yr-8.0%5.7% conv. - **rose of bulgaria**7K/yr-10.7%4.7% conv. - **nivea rosenblüte**5K/yr+8.8%5.3% conv. - **nivea rose**4K/yr+45.8%2.6% conv. - **rosencreme**5K/yr-15.3%2.3% conv. - **rosencreme hauschka**4K/yr+2.5%5.1% conv. - **bulgarian rose**4K/yr-1.6%1.8% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/rose-of-bulgaria/search-terms)
## **Top rose of bulgaria products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€2K8%€4K12%€5K16%€7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Hauschka Rosen Tagescreme Leicht unisex reichhaltige Gesichtspflege 30 ml**Dr. Hauschka**€19.02**4.7★999 rev](https://www.amazon.de/dp/B00INZYVTU) [2**Dr. Hauschka Rosencreme 30 ml**Dr. Hauschka**€19.42**4.6★1,414 rev](https://www.amazon.de/dp/B002OC7INY) [3**Dr. Hauschka Rose Day Cream**Dr. Hauschka**€18.73**4.7★999 rev](https://www.amazon.de/dp/B075D6W43K) [4**DR HAUSCHKA Rose Light Day Cream 30 ml**Dr. Hauschka**€17.92**4.7★999 rev](https://www.amazon.de/dp/B07QRWM1ZQ) [5**NIVEA Soft Rose 24h Tagescreme (50ml) Gesichtspflege mit Rosenwasser und Hyaluron leichte Gel-Gesichtscreme für glatte zarte Haut Feuchtigkeitscreme**NIVEA**€8.53**4.6★4,332 rev](https://www.amazon.de/dp/B08TNSCVV4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA Fresh Rose Touch Deo Roll-On Antitranspirant mit 72h Schutz Deodorant mit einzigartiger INFINIFRESH Formel und Rosenblütenduft (50 ml)**Beiersdorf**€2.60**110 rev1y ago](https://www.amazon.de/dp/B0DT76Y1GJ) [**NIVEA Body Lotion Rosenblüte & Pflege Körpercreme mit Tiefenpflege Serum für 72h Feuchtigkeit Körperlotion mit Arganöl natürlichen Ursprungs (400 ml)**NIVEA**€3.48**240 rev1y ago](https://www.amazon.de/dp/B0DG2T8LYF) [**NIVEA VITAL Strahlender Teint Reichhaltige Tagespflege für reife Haut Feuchtigkeitscreme mit Rosenblüten Öl und Calcium Gesichtspflege für einen strahlenden Teint (50 ml)**NIVEA**€8.56**160 rev2y ago](https://www.amazon.de/dp/B0CQ5HWRZP) [**Biofresh Rose of Bulgaria Straffende Körpercreme 10 Bio-Öle mit Rosenwasser 300ml**biofresh cosmetics**€8.59**96 rev3y ago](https://www.amazon.de/dp/B0C3J7KQD9) [**Handcreme Rose of Bulgaria - Sparset 2 x 75 ml**Rose of Bulgaria**€6.55**205 rev5y ago](https://www.amazon.de/dp/B08TCM7M2Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Soft Rose 24h Tagescreme (50ml) Gesichtspflege mit Rosenwasser und Hyaluron leichte Gel-Gesichtscreme für glatte zarte Haut Feuchtigkeitscreme**NIVEA**€8.53**4.6★**▲ 266%**](https://www.amazon.de/dp/B08TNSCVV4) [**Rose Touch Moisturizing Gel-cream - Moisturizing Day Gel-cream 50ml**NIVEA**€7.65**4.6★**▲ 176%**](https://www.amazon.de/dp/B097GGVC7R) [**Rosen Tagescreme 30 ml**Dr. Hauschka**€20.00**4.2★**▲ 115%**](https://www.amazon.de/dp/B00NQBJ6C8) [**Dr. Hauschka Rose Day Cream**Dr. Hauschka**€18.73**4.7★**▲ 55%**](https://www.amazon.de/dp/B075D6W43K) [**Dr.Hauschka Day Cream 30 Ml**Dr. Hauschka**€18.07**4.5★**▲ 55%**](https://www.amazon.de/dp/B001V9LUZS)
**~~View all trending →~~**
## **What buyers say about rose of bulgaria**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**48%
*“Gut riechend”*
**Qualität insgesamt**10%
*“Top Produkt”*
**Weiches Gefühl**5%
*“Angenehme Creme”*
**Eignung für trockene Haut**5%
*“Hautfreundlich für trockene Haut”*
**Saugfähigkeit**4%
*“zieht schnell ein und hinterlässt glattes, strahlendes Gefühl”*
**Feucht/Trocken**3%
*“Herrlicher Duft und feuchtigkeitsspendend”*
**Preis-Leistungs-Verhältnis**3%
*“Preis Leistung ok”*
**Helligkeit/Glanz/Glühen**2%
*“der glow ist super”*
**Eignung für Mischhaut**2%
*“ist angenehm auf der Haut”*
**Komfort insgesamt**2%
*“Sehr angenehm auf der haut”*
### **What buyers complain about **
**Geruch**27%
*“Problematischer Geruch”*
**Allergien**10%
*“Nichts für empfindliche Haut, macht Flecken”*
**Preis-Leistungs-Verhältnis**10%
*“Für den Preis besseres erwartet”*
**Feucht/Trocken**9%
*“Leider nicht feuchtigkeitsspendend”*
**Hautgesundheit**7%
*“Kommt auf Die Haut drauf an”*
**Farbe**5%
*“Farblos”*
**Gesamtgröße**5%
*“Ist zu klein”*
**Benutzerfreundlichkeit**5%
*“Schwierig”*
**Saugfähigkeit**4%
*“ich will nicht, dass mein Kopfkissen sie absorbiert.”*
**Qualität insgesamt**2%
*“Leider nicht überzeugend”*
### **Top return reasons **
**Geruch**75%
**Inhaltsstoffe – insgesamt**25%
## **Common questions**
- **Is rose of bulgaria profitable to sell on Amazon Germany?**
- The niche generates €45K/yr across 33 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the rose of bulgaria niche?**
- 8 brands and 104 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in rose of bulgaria?**
- Top complaints mined from reviews: Geruch, Allergien, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **What does it cost to enter the rose of bulgaria niche?**
- Listings span €2.60–€20.22; the average listing price is €10.64 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.
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