---
title: "Rice Toner — €192K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/rice-toner"
last_updated: "2026-08-10T02:26:14.104Z"
locale: en
meta:
description: "Niche score 48/100 · €192K/yr market · 227K searches/yr · €13.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €192K/yr market · 227K searches/yr · €13.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rice Toner — €192K/yr Amazon DE Niche (2026) - Flapen"
---
# **rice toner**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 24Conversion 67Competition 69Returns 99Price range 44Avg price 66Brand share 2Review moat 48Quality gap 37
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€13.88**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,712.61**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****€8.49–€20.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****€192K**
€192K/yr · 227K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, rice toner is a €192K/yr Amazon Germany market (227K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rice toner market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **€174K–€208K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#249**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **42%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**105**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 86%
**Open market**
**0%**
- HARUHARU45% - ROUND LAB43% - Haruharu7% - HARUHARU WONDER2% - ANUA2% - ARENCIA1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/de/kosmetik/rice-toner/trend)
## **Top rice toner search terms**
- **haruharu wonder**85K/yr-1.7%6.2% conv. - **round lab**66K/yr+3.3%3.0% conv. - **haruharu**29K/yr+12.3%5.1% conv. - **round lab cleanser**13K/yr-29.6%8.2% conv. - **cleanser korean**12K/yr-16.6%3.0% conv. - **korean cleanser**11K/yr-13.2%2.8% conv. - **roundlab**5K/yr+43.3%4.2% conv. - **dokdo cleanser**6K/yr-9.6%8.6% conv. - **water based cleanser korean**485/yr-20.0%11.4% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/rice-toner/search-terms)
## **Top rice toner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€6K6%€12K9%€17K12%€23K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**haruharu wonder Black Rice Probiotics Barrier Essence 120 ml Skin Flooding & Layering stärkt die Hautbarriere spendet Feuchtigkeit glänzende strahlende Haut nicht komedogen vegane**HARUHARU**€19.02**4.7★3,100 rev](https://www.amazon.de/dp/B0D95M72BF) [2**ROUND LAB 1025 Dokdo Cleanser (150 ml)**ROUND LAB**€11.40**4.7★3,472 rev](https://www.amazon.de/dp/B08FMCMGN6) [3**Haruharu Wonder Black Rice Moisture Airyfit Daily Sunscreen nicht fettendes Velvet Finish kein weißer Abdruck 50ml**HARUHARU**€11.91**4.5★6,022 rev](https://www.amazon.de/dp/B0BZ3G9GKL) [4**ROUND LAB Birch Juice Moisturizing Sunscreen SPF50 PA++++ (50 ml)**ROUND LAB**€13.19**4.6★1,716 rev](https://www.amazon.de/dp/B09DGPRM22) [5**Wonder Black Reis Feuchtigkeit 5.5 Sanftes Reinigungsgel100 ml Fermentierter schwarzer Reis-Gesichtswaschschaumreiniger**HARUHARU**€10.26**4.7★2,945 rev](https://www.amazon.de/dp/B08W2HG4WP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**haruharu wonder Rose PDRN Peptide Glowy Balm Sofortige Feuchtigkeit Repariert Trockene & Aufgerissene Lippen 24h Feuchtigkeit Kein Wachsfinish Ohne Silikone Ohne Mikroplastik Ohne Tinte 10ml**HARUHARU**€9.86**215 rev4mo ago](https://www.amazon.de/dp/B0GKNKLZ7K) [**haruharu Wonder Black Rice Probiotics 2% NAD+ Serum-Spray ultrafeiner Sprühnebel feuchtigkeitsspendend und aufpolsternd unterstützt die Hautbarriere Ceramide koreanische Hautpflege vegan 80 ml**Haruharu**€15.90**644 rev7mo ago](https://www.amazon.de/dp/B0G2BSJ684) [**Round Lab Birch Juice Moisturizing Mild-Up Sunscreen 50 ml**ROUND LAB**€15.03**70 rev11mo ago](https://www.amazon.de/dp/B0DTMGD7NP) [**haruharu wonder Black Rice 5 Ceramide Barrier Moisturizing Cream Daily Skin Barrier Care Long-Lasting Hydration Soothing & Nourishing Ceramide Capsules Korean Skincare 50ml**HARUHARU**€18.40**543 rev1y ago](https://www.amazon.de/dp/B0DZNFQ6FQ) [**ROUND LAB Birkensaft Feuchtigkeitsspendender Sonnen-Stick (LSF 50+ PA++++) 19 g + Sonnenschutz 2 ml | Ein feuchtigkeitsspendender Sonnenschutz kein Weißstich starker UV-Schutz feuchte Essenzart**ROUND LAB**€15.76**59 rev1y ago](https://www.amazon.de/dp/B0C9GKX7Y2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**haruharu wonder Rose PDRN Peptide Glowy Balm Sofortige Feuchtigkeit Repariert Trockene & Aufgerissene Lippen 24h Feuchtigkeit Kein Wachsfinish Ohne Silikone Ohne Mikroplastik Ohne Tinte 10ml**HARUHARU**€9.86**4.5★**▲ 294%**](https://www.amazon.de/dp/B0GKNKLZ7K) [**Round Lab Birch Juice Moisturizing Mild-Up Sunscreen 50 ml**ROUND LAB**€15.03**4.3★**▲ 279%**](https://www.amazon.de/dp/B0DTMGD7NP) [**ROUND LAB Birkensaft Feuchtigkeitsspendender Sonnen-Stick (LSF 50+ PA++++) 19 g + Sonnenschutz 2 ml | Ein feuchtigkeitsspendender Sonnenschutz kein Weißstich starker UV-Schutz feuchte Essenzart**ROUND LAB**€15.76**4.5★**▲ 150%**](https://www.amazon.de/dp/B0C9GKX7Y2) [**ROUND LAB 1025 Dokdo Toner (200 ml)**ROUND LAB**€13.62**4.6★**▲ 96%**](https://www.amazon.de/dp/B08FM5BTF6) [**ROUND LAB 1025 DOKDO Gesichtsreiniger (150 ml 5 07 fl.oz)**ROUND LAB**€12.68**4.6★**▲ 72%**](https://www.amazon.de/dp/B0BPB4KMJP)
**~~View all trending →~~**
## **What buyers say about rice toner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eignung für Mischhaut**11%
*“Super Augencreme”*
**Qualität insgesamt**10%
*“Super Produkt”*
**Reinigung**8%
*“Wirklich clean”*
**Feucht/Trocken**8%
*“Es spendet eine wunderbare Hydratation auf der Haut, ohne zu verkleben”*
**Weiches Gefühl**7%
*“Es fühlt sich sehr soft an und verleiht den Lippen Glanz und Pflege”*
**Eignung für trockene Haut**7%
*“Das Panthenol und Squalan sorgen dafür, dass die Haut mit Feuchtigkeit versorgt wird und auch langanhaltend hydratisiert wird”*
**Komfort insgesamt**5%
*“Ganz angenehm auf der Haut”*
**Einfache Reinigung**3%
*“Bester cleanser”*
**Saugfähigkeit**3%
*“zieht Super gut ein”*
**Eignung Fettige Haut**3%
*“Sheabutter, Panthenol und Jojobaöl liefern Feuchtigkeit und sorgen dafür, dass sich die Lippen weich und gut geschützt anfühlen”*
### **What buyers complain about **
**Allergien**17%
*“Auf meiner empfindlichen Gesichtshaut gab es leichte Irritationen”*
**Feucht/Trocken**8%
*“Dehydrierte Haut”*
**Geruch**6%
*“Es riecht nach gar nichts”*
**Preis-Leistungs-Verhältnis**4%
*“Klar Preis/Leistung ist etwas erhöht”*
**Eignung für trockene Haut**4%
*“Nach dem Abwaschen hat sich meine Haut sehr straff und trocken angefühlt”*
**Funktionalität insgesamt**3%
*“Das Spray ist nicht gut”*
**Haftung/Klebrigkeit**3%
*“Klebrig”*
**Empfindlichkeit insgesamt**2%
*“Für empfindliche Haut ist Vorsicht geboten”*
**Symptomreduktion**2%
*“so wirklich 100% hat nichts geholfen”*
**Inhaltsstoffe – insgesamt**2%
*“Fragwürdige Inhaltsstoffe”*
### **Top return reasons **
**Gesamtgröße**14%
**Preis-Leistungs-Verhältnis**8%
**Eignung für Mischhaut**6%
**Auslaufsicher**6%
**Feucht/Trocken**6%
**Geruch**6%
**beworben Vs Tatsächliches Produkt**6%
**Funktionalität insgesamt**6%
**Motorleistung**4%
**Kompatibilität – insgesamt**4%
## **Common questions**
- **Is rice toner profitable to sell on Amazon Germany?**
- The niche generates €192K/yr across 38 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Skip it (48/100).
- **How competitive is the rice toner niche?**
- 6 brands and 105 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in rice toner?**
- Top complaints mined from reviews: Allergien, Feucht/Trocken, Geruch. The return rate is 0.2%.
- **When does demand for rice toner peak?**
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the rice toner niche?**
- Listings span €8.49–€20.20; the average listing price is €13.88 (sweet spot $15–$100). The average incumbent carries 1,713 reviews — the moat a new listing must climb.
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