---
title: "Rhode — €131K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/rhode"
last_updated: "2026-08-10T00:50:29.653Z"
locale: en
meta:
description: "Niche score 48/100 · €131K/yr market · 884K searches/yr · €25.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · €131K/yr market · 884K searches/yr · €25.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Rhode — €131K/yr Amazon DE Niche (2026) - Flapen"
---
# **rhode**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 29Growth 18Conversion 7Competition 74Returns 99Price range 86Avg price 95Brand share 33Review moat 22Quality gap 55
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€25.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€5.86–€89.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****€131K**
€131K/yr · 884K searches
**Review moat**
**Bad****8,645.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, rhode is a €131K/yr Amazon Germany market (884K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rhode market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€130K–€156K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **54%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**224**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 82%
**Open market**
**13%**
- Charlotte Tilbury45% - Rohde18% - EONFAVE8% - Kiko Milano8% - Sitovely6% - BIODANCE2% - Open — no brand owns it (12 brands, 13%)
## **Top rhode search terms**
- **charlotte tilbury**544K/yr-25.6%0.5% conv. - **rhode**205K/yr+20.3%0.2% conv. - **rhode lipgloss**72K/yr-14.9%0.2% conv. - **rhode beauty**40K/yr-16.7%0.1% conv. - **charlotte tilbury set**13K/yr-46.9%0.3% conv. - **make up charlotte tilbury**6K/yr-40.0%0.1% conv. - **charlotte tilbury make up**3K/yr-43.3%0.2% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/rhode/search-terms)
## **Top rhode products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€5K8%€10K12%€16K16%€21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rohde GRADO Herren Männer Pantoletten Slipper Slides Sandalen Sommerschuhe Freizeitschuhe Sandalen Freizeitschuhe SCHWARZ 43 EU**Rohde**€32.06**4.2★923 rev](https://www.amazon.de/dp/B01N0FLARW) [2**Pocket Blush Stick - Matt Glatt Intensive Farbe Creme Rouge Stick Für Wangen Und Lippen - Natürliches Und Leuchtendes Finish Long-Wearing Cream Blush Für Frauen Mädchen (01 Piggy 1 Pcs)**EONFAVE**€6.84**4.1★43 rev](https://www.amazon.de/dp/B0DGTDRX13) [3**Sitovely Glänzender Aufpolsternder Lipgloss Plumping Peptide Lip Gloss Voluminöser Lippen Balsam Nude Farben Lip Glow Öl Jelly Lippenstift Lippenpflege Tierversuchsfreier Lippenfüller (Rose)**Sitovely**€8.13**3.9★170 rev](https://www.amazon.de/dp/B0D8TH4BYN) [4**Charlotte Tilbury Airbrush Flawless Setting Spray (100 ml) beige**Charlotte Tilbury**€42.15**4.6★2,606 rev](https://www.amazon.de/dp/B08FF44TTY) [5**Charlotte Tilbury Mini Viral Beauty Icons Geschenkset**Charlotte Tilbury**€62.54**4.3★31 rev](https://www.amazon.de/dp/B0FY4PMKJS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Charlotte Tilbury AIRBRUSH FLAWLESS SETTING SPRAY TRAVEL Fixierspray 34ml Ölfrei Wasserfest bis zu 16 Stunden Halt mit Aloe Vera**Charlotte Tilbury**€32.58**1 rev2mo ago](https://www.amazon.de/dp/B0H1XBY5YN) [**Charlotte Tilbury Mini Viral Beauty Icons Geschenkset**Charlotte Tilbury**€62.54**31 rev8mo ago](https://www.amazon.de/dp/B0FY4PMKJS) [**Charlotte Tilbury Mini Pillow Talk Lippenstift-Set**Charlotte Tilbury**€34.06**288 rev1y ago](https://www.amazon.de/dp/B0DJWFLK9F) [**Pocket Blush Stick - Matt Glatt Intensive Farbe Creme Rouge Stick Für Wangen Und Lippen - Natürliches Und Leuchtendes Finish Long-Wearing Cream Blush Für Frauen Mädchen (01 Piggy 1 Pcs)**EONFAVE**€6.84**43 rev1y ago](https://www.amazon.de/dp/B0DGTDRX13) [**Charlotte Tilbury Original Mini Exagger-Eyes Volume Mascara Volumenmaske Reisegröße 4 ml by BELLA**Charlotte Tilbury**€25.05**14 rev1y ago](https://www.amazon.de/dp/B0DGWF1YDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rohde GRADO Herren Männer Pantoletten Slipper Slides Sandalen Sommerschuhe Freizeitschuhe Sandalen Freizeitschuhe SCHWARZ 43 EU**Rohde**€32.06**4.2★**▲ 320%**](https://www.amazon.de/dp/B01N0FLARW) [**Charlotte Tilbury AIRBRUSH FLAWLESS SETTING SPRAY TRAVEL Fixierspray 34ml Ölfrei Wasserfest bis zu 16 Stunden Halt mit Aloe Vera**Charlotte Tilbury**€32.58**5.0★**▲ 318%**](https://www.amazon.de/dp/B0H1XBY5YN) [**Rohde Damen Frauen Klassische Sandalen Sandalen Pantoletten Sommerschuhe Hausschuhe Kork-fußbett SCHWARZ 40 EU / 6.5 UK**Rohde**€33.32**4.3★**▲ 318%**](https://www.amazon.de/dp/B01M628H7V) [**Rohde Lekeberg Herren Pantoffeln Hausschuhe Schuhe 1558 schwarz Schuhgröße:45 EU**Rohde**€31.29**4.1★**▲ 211%**](https://www.amazon.de/dp/B003RRXH3K) [**Charlotte Tilbury Airbrush Flawless Setting Spray (100 ml) beige**Charlotte Tilbury**€42.15**4.6★**▲ 202%**](https://www.amazon.de/dp/B08FF44TTY)
**~~View all trending →~~**
## **What buyers say about rhode**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**14%
*“Quality”*
**Geruch**9%
*“riecht angenehm frisch nach Citrus”*
**Feucht/Trocken**8%
*“meine Haut wirkt deutlich hydratisierter.”*
**Helligkeit/Glanz/Glühen**8%
*“Super glow”*
**Eignung für Mischhaut**7%
*“Bestes Lipliner genau geeignet für ein dunkeln Lipliner”*
**Weiches Gefühl**7%
*“Dezent✨ Soooo soft und schön🤩”*
**Eignung für trockene Haut**5%
*“Super Feuchtigkeits-Boost für zwischendurch”*
**Preis-Leistungs-Verhältnis**4%
*“Jeder einzige Cent lohnt sich”*
**Farbe**4%
*“Stark Pigmentiert”*
**Haarwachstum**3%
*“Schnelles Wachstum”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**15%
*“Geldverschwendung”*
**Allergien**10%
*“Massive Kontaktallergie die über brennende Kopfhaut hinausgeht!!! Vorsicht!”*
**Geruch**8%
*“Brennt und stinkt”*
**Haftung/Klebrigkeit**5%
*“Total klebrig”*
**Qualität insgesamt**4%
*“Schlechte Qualität und keine Wirkung”*
**Funktionalität insgesamt**4%
*“Ob sie was bewirkt: Eher nein”*
**Haltbarkeit**3%
*“halt gleich null”*
**Gesamtgröße**3%
*“der Maske ist zu klein für mein Gesicht.”*
**Eignung für trockene Haut**3%
*“Für sehr trockene Haut wie im meinem Fall reicht das Serum meiner Meinung nach nicht aus”*
**Benutzerfreundlichkeit**2%
*“Unbrauchbar”*
### **Top return reasons **
**Gesamtgröße**15%
**Geruch**11%
**Farbe**8%
**Funktionalität insgesamt**8%
**Preis-Leistungs-Verhältnis**6%
**Qualität insgesamt**6%
**beworben Vs Tatsächliches Produkt**5%
**Produktzustand**4%
**Ölig/fettig**4%
**Feucht/Trocken**3%
## **Common questions**
- **Is rhode profitable to sell on Amazon Germany?**
- The niche generates €131K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the rhode niche?**
- 18 brands and 224 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in rhode?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Allergien, Geruch. The return rate is 0.3%.
- **What does it cost to enter the rhode niche?**
- Listings span €5.86–€89.72; the average listing price is €25.98 (sweet spot $15–$100). The average incumbent carries 8,646 reviews — the moat a new listing must climb.
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