---
title: "Revlon — €204K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/revlon"
last_updated: "2026-08-10T00:50:25.022Z"
locale: en
meta:
description: "Niche score 43/100 · €204K/yr market · 232K searches/yr · €13.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · €204K/yr market · 232K searches/yr · €13.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Revlon — €204K/yr Amazon DE Niche (2026) - Flapen"
---
# **revlon**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 32Conversion 71Competition 23Returns 95Price range 75Avg price 63Brand share 0Review moat 21Quality gap 43
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€4.03–€47.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€13.61**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€204K**
€204K/yr · 232K searches
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****11,061.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, revlon is a €204K/yr Amazon Germany market (232K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **revlon market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **€170K–€204K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**110**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**0%**
- REVLON PROFESSIONAL77% - Revlon22% - Gliss1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +5.3% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/revlon/trend)
## **Top revlon search terms**
- **revlon**170K/yr+4.3%5.7% conv. - **revlon professional**12K/yr+72.5%6.1% conv. - **sprühkur haare**11K/yr+6.3%3.7% conv. - **revlon conditioner**9K/yr-11.0%4.5% conv. - **entwirrungsspray haare**8K/yr-1.8%2.6% conv. - **sprühpflege haare**5K/yr-11.4%2.7% conv. - **revlon spray**5K/yr-1.6%11.1% conv. - **haar sprühkur**4K/yr-12.3%2.4% conv. - **spray haare kämmbarkeit**3K/yr-6.1%5.9% conv. - **revlon sprühkur**3K/yr-3.6%11.5% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/revlon/search-terms)
## **Top revlon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€20K20%€41K30%€61K40%€82K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 500 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz**REVLON PROFESSIONAL**€10.65**4.6★15,745 rev](https://www.amazon.de/dp/B00CZCD63O) [2**REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 200 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz**REVLON PROFESSIONAL**€7.14**4.5★15,269 rev](https://www.amazon.de/dp/B01FTBDBJ6) [3**REVLON PROFESSIONAL UniqOne Hair Treatment Classic 150 ml Leave in Haarkur für bessere Kämmbarkeit & Glanz Haarpflege ohne Ausspülen Anti Frizz Spray mit Hitzeschutz vegan**REVLON PROFESSIONAL**€7.10**4.6★64,753 rev](https://www.amazon.de/dp/B00M9B66BU) [4**Revlon RVDR5222 Salon One-StepTM Haartrockner und Volumiser mit Kamm zum Abteilen**Revlon**€27.27**4.2★2,607 rev](https://www.amazon.de/dp/B0D98PWHXN) [5**REVLON PROFESSIONAL One-Step Volumiser Plus (Abnehmbarer Kopf Keramik-Titan-Platte Gemischte Styling-Borsten mit Aktivkohle-Pins Turmalin Ionic Technology) RVDR5298E**Revlon**€26.91**4.3★3,394 rev](https://www.amazon.de/dp/B0B1V2J84S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar**REVLON PROFESSIONAL**€9.28**73 rev10mo ago](https://www.amazon.de/dp/B0FNMRK8DJ) [**Revlon RVDR5222 Salon One-StepTM Haartrockner und Volumiser mit Kamm zum Abteilen**Revlon**€27.27**2,607 rev2y ago](https://www.amazon.de/dp/B0D98PWHXN) [**REVLON 5-in-1 One-StepTM-Haartrockner und Multi-Styler (abnehmbare Köpfe Lockenaufsatz Trockner Volumiser Styler Formgeber). RVDR5370**Revlon**€47.16**867 rev2y ago](https://www.amazon.de/dp/B0D98PBYWP) [**Gliss Express-Repair-Spülung Total Repair (200 ml) Haarspülung sorgt für sofortige Kämmbarkeit und Schutz vor Haarbruch Pflegespülung mit Hitzeschutz bis zu 230 C**Gliss**€4.03**292 rev2y ago](https://www.amazon.de/dp/B0CVLCDS6F) [**REVLON PROFESSIONAL EQUAVE Sun Protection Instant Detangling Conditioner 100 ml entwirrender Leave in Sprühconditioner mit Sonnenschutz fürs Haar 2-Phasen Haarpflege mit Hitzeschutz**REVLON PROFESSIONAL**€4.60**15,256 rev2y ago](https://www.amazon.de/dp/B0CDPT26TQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**REVLON PROFESSIONAL EQUAVE Sun Protection Instant Detangling Conditioner 100 ml entwirrender Leave in Sprühconditioner mit Sonnenschutz fürs Haar 2-Phasen Haarpflege mit Hitzeschutz**REVLON PROFESSIONAL**€4.60**4.5★**▲ 131%**](https://www.amazon.de/dp/B0CDPT26TQ) [**REVLON PROFESSIONAL UniqOne Pflege-Set mit Kosmetiktasche: Hair Treatment Classic 150 ml Leave in Haarkur Anti Frizz Spray mit Hitzeschutz & Shampoo 100 ml für glänzendes gut kämmbares Haar**REVLON PROFESSIONAL**€9.28**4.7★**▲ 112%**](https://www.amazon.de/dp/B0FNMRK8DJ) [**Gliss Express-Repair-Spülung Total Repair (200 ml) Haarspülung sorgt für sofortige Kämmbarkeit und Schutz vor Haarbruch Pflegespülung mit Hitzeschutz bis zu 230 C**Gliss**€4.03**4.7★**▲ 61%**](https://www.amazon.de/dp/B0CVLCDS6F) [**REVLON PROFESSIONAL EQUAVE Hydro Instant Detangling Conditioner 200 ml entwirrender Leave in Sprühconditioner für normales bis trockenes Haar Haarpflege mit 2-Phasen Formel & Hitzeschutz**REVLON PROFESSIONAL**€7.14**4.5★**▲ 34%**](https://www.amazon.de/dp/B01FTBDBJ6) [**Revlon Hair Tools Revlon Pro RVDR5212E2 Pro Collection Salon One-Step Warmluftbürste Schwarz**Revlon**€27.73**4.3★**▲ 25%**](https://www.amazon.de/dp/B00YCARW5A)
**~~View all trending →~~**
## **What buyers say about revlon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**23%
*“Er riecht so gut”*
**Qualität insgesamt**17%
*“Bestes Produkt ever”*
**Weiches Gefühl**11%
*“glatter”*
**Eignung Glattes Haar**6%
*“Ideal für normales - feines Haar”*
**Haarstyling**6%
*“Sehr guter Conditioner”*
**Feucht/Trocken**4%
*“Hohe Feuchtigkeitsspendung”*
**Benutzerfreundlichkeit**4%
*“Leichte Handhabung”*
**beworben Vs Tatsächliches Produkt**4%
*“Erfüllt sein Funktion”*
**Preis-Leistungs-Verhältnis**3%
*“Preis Leistung super”*
**Haarwachstum**3%
*“Pflegt die Haare spürbar”*
### **What buyers complain about **
**Geruch**22%
*“Badreiniger Geruch”*
**Haltbarkeit**7%
*“nach einem Jahr bereits defekt.”*
**Preis-Leistungs-Verhältnis**7%
*“Für mich insgesamt zu teuer”*
**Benutzerfreundlichkeit**6%
*“Etwas unhandlich”*
**Heizung**5%
*“Die Hitzestufe 2 ist sehr laut”*
**Gesamtgröße**4%
*“didnt expect that these was sooooooo big”*
**Feucht/Trocken**4%
*“sind ausgetrocknet”*
**Haarverwandt**3%
*“Auch macht es meine Haare strohig”*
**Produktzustand**3%
*“Gebrauchten Artikel erhalten”*
**Qualität insgesamt**3%
*“das hat ja nichts mit der Qualität zu tun.”*
### **Top return reasons **
**Gesamtgröße**28%
**Funktionalität insgesamt**19%
**Geruch**8%
**Produktzustand**5%
**Gewicht schwer**5%
**Qualität insgesamt**4%
**Heizung**4%
**beworben Vs Tatsächliches Produkt**4%
**Defekt Material/Teile**3%
**Benutzerfreundlichkeit**3%
## **Common questions**
- **Is revlon profitable to sell on Amazon Germany?**
- The niche generates €204K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the revlon niche?**
- 3 brands and 110 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in revlon?**
- Top complaints mined from reviews: Geruch, Haltbarkeit, Preis-Leistungs-Verhältnis. The return rate is 1.0%.
- **When does demand for revlon peak?**
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the revlon niche?**
- Listings span €4.03–€47.16; the average listing price is €13.61 (sweet spot $15–$100). The average incumbent carries 11,062 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**zornesfalte pflaster**](https://flapen.com/research/de/kosmetik/zornesfalte-pflaster)€311K/yr-21.9%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)