---
title: "Search terms — retourenware - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/retourenware/search-terms"
last_updated: "2026-08-10T03:30:10.091Z"
locale: en
meta:
  description: "Niche score 52/100 · €79K/yr market · 638K searches/yr · €24.91 avg price. Soft demand (-49.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €79K/yr market · 638K searches/yr · €24.91 avg price. Soft demand (-49.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — retourenware - Flapen"
---

# **retourenware**

**Worth a look**

Shows beatable incumbent ratings (3.5★), but soft demand (-49.5% this quarter) keeps it on the watch list.

Market size 20Growth 0Conversion 6Competition 86Returns 92Price range 84Avg price 95Brand share 61Review moat 15Quality gap 100

**Quality gap**

**Incredible****3.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****€24.91**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Great****€5.88–€69.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****€79K**

€79K/yr · 638K searches

**Review moat**

**Bad****21,754.14**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-49.5%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=de&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=de&signal=out_of_stock "OOS rate > 10%")

## Search terms