---
title: "Trend — retinol serum - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/retinol-serum/trend"
last_updated: "2026-08-10T08:25:45.451Z"
locale: en
meta:
  description: "Niche score 52/100 · €702K/yr market · 1.1M searches/yr · €13.38 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · €702K/yr market · 1.1M searches/yr · €13.38 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — retinol serum - Flapen"
---

# **retinol serum**

**Worth a look**

Shows low returns (0.3%), but soft demand (-13.7% this quarter) keeps it on the watch list.

Market size 69Growth 18Conversion 57Competition 39Returns 99Price range 56Avg price 62Brand share 49Review moat 24Quality gap 60

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Good****€702K**

€702K/yr · 1.1M searches

**Avg price**

**Good****€13.38**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****€3.67–€29.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,550.65**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-13.7%**

90-day search growth — must beat 0% to launch

## Trend