---
title: "Retinol Serum — €702K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/retinol-serum"
last_updated: "2026-08-10T01:10:45.052Z"
locale: en
meta:
description: "Niche score 52/100 · €702K/yr market · 1.1M searches/yr · €13.38 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · €702K/yr market · 1.1M searches/yr · €13.38 avg price. Soft demand (-13.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Retinol Serum — €702K/yr Amazon DE Niche (2026) - Flapen"
---
# **retinol serum**
**Worth a look**
Shows low returns (0.3%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Market size 69Growth 18Conversion 57Competition 39Returns 99Price range 56Avg price 62Brand share 49Review moat 24Quality gap 60
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****€702K**
€702K/yr · 1.1M searches
**Avg price**
**Good****€13.38**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****€3.67–€29.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,550.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, retinol serum is a €702K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retinol serum market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **€669K–€803K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#138**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**137**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**21%**
- The Ordinary34% - celimax17% - CeraVe11% - Kapua Naturals8% - colibri skincare6% - Geek & Gorgeous4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/de/kosmetik/retinol-serum/trend)
## **Top retinol serum search terms**
- **retinol**396K/yr-7.1%4.9% conv. - **retinol serum**318K/yr-17.1%4.8% conv. - **retinol creme**102K/yr-16.4%2.0% conv. - **the ordinary retinol**47K/yr-12.5%7.9% conv. - **retinol serum hochdosiert testsieger**51K/yr-28.5%3.1% conv. - **retinoid**22K/yr-17.0%4.9% conv. - **ordinary retinol**17K/yr+5.2%6.6% conv. - **retinol serum hochdosiert**13K/yr+4.3%1.4% conv. - **retinal serum**18K/yr-22.3%4.0% conv. - **retixolcreme gegen falten**26K/yr-54.0%0.5% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/retinol-serum/search-terms)
## **Top retinol serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€35K10%€70K15%€105K20%€140K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Granactive Retinoid 2% Emulsion Fortschrittliche Retinoid-Alternative zur Anti-Aging-Pflege und Verbesserung der Hautstruktur 30ml**The Ordinary**€10.61**4.6★4,791 rev](https://www.amazon.de/dp/B071HHSMTT) [2**celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml**celimax**€14.76**4.4★16,801 rev](https://www.amazon.de/dp/B0DK4Y2YP3) [3**CeraVe Hautbilderneuerndes Retinol Serum Zuverlässige Pflege bei unreiner und zu Akne neigender Haut Aufhellender Effekt durch Süßholzwurzelextrakt Mit 3 essenziellen Ceramiden 30 ml**CeraVe**€13.96**4.4★11,919 rev](https://www.amazon.de/dp/B0B913JC2W) [4**The Ordinary Retinol 1% in Squalane Hochwirksames Retinol-Serum zur Anti-Aging-Pflege und Hautglättung 30ml**The Ordinary**€7.77**4.4★18,241 rev](https://www.amazon.de/dp/B0779YGB2G) [5**BIO Retinol Serum hochdosiert 100ml Retinol 5-Fach-Komplex +Hyaluron +Vitamin C Vegan & BIO hochwirksam verkapseltes Retinol für strahlende & reine Haut ohne Pickel Anti Aging Made in Germany**Kapua Naturals**€22.18**4.6★3,819 rev](https://www.amazon.de/dp/B0BLLSPV98)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml**celimax**€14.76**16,801 rev1y ago](https://www.amazon.de/dp/B0DK4Y2YP3) [**celimax The Vita A Retinol Shot Tightening Serum - gegen Falten & feine Linien für straffere Haut Anti-Aging Hautglättung Korean Skincare 30 ml**celimax**€14.25**2,938 rev1y ago](https://www.amazon.de/dp/B0DK4WKPZW) [**BIO Retinol Serum Hochdosiert Die beste Retinolform (Retinal) + 7 Power Wirkstoffe = Hyaluron Vitamin C Niacinamid Hochwirksames Retinal Gegen Falten**Soena**€18.67**3,364 rev1y ago](https://www.amazon.de/dp/B0F54L2SRZ) [**100ml Retinol Serum mit Niacinamid Hyaluron & Vitamin C Serum Gesicht Anti-Falten für Skincare von Damen & Männer**Krealis**€7.20**1,350 rev1y ago](https://www.amazon.de/dp/B0CY5V7G2L) [**Retinobaza 17 000 Dermo-cream with Vitamin A**FARMAPOL**€7.32**208 rev1y ago](https://www.amazon.de/dp/B0D9MBTN34)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Satin Naturel Retinol Serum 50 ml Anti-Aging & Anti-Falten Gesichtsserum Mit Retinol Hyaluron Niacinamid & Bio Aloe Vera Vegan & Naturkosmetik Für Ebenmäßige Strahlende Haut**Satin Naturel**€10.07**4.2★**▲ 124%**](https://www.amazon.de/dp/B01N3VO8I7) [**Geek & Gorgeous A-Game 5 Leichtes Serum mit 0 05% Retinal Mildert Falten & Hautunreinheiten Anti-Aging Gesichtspflege für alle Hauttypen 30 ml**Geek & Gorgeous**€10.79**4.6★**▲ 64%**](https://www.amazon.de/dp/B08TTP8589) [**The Ordinary Granactive Retinoid 2% Emulsion Fortschrittliche Retinoid-Alternative zur Anti-Aging-Pflege und Verbesserung der Hautstruktur 30ml**The Ordinary**€10.61**4.6★**▲ 60%**](https://www.amazon.de/dp/B071HHSMTT) [**The Ordinary Retinal 0.2% Emulsion Hochwirksames Retinoid-Serum für eine intensive Anti-Aging-Pflege 15ml**The Ordinary**€13.73**4.6★**▲ 60%**](https://www.amazon.de/dp/B0CZ5VG3L1) [**celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml**celimax**€14.76**4.4★**▲ 50%**](https://www.amazon.de/dp/B0DK4Y2YP3)
**~~View all trending →~~**
## **What buyers say about retinol serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**19%
*“Super Produkte”*
**Eignung für Mischhaut**15%
*“Absoluter Gamechanger für mein Hautbild”*
**Saugfähigkeit**7%
*“Zieht schnell ein, klebt nicht, fettet nicht, nach wenigen Minuten angenehme Trockenheit mit leichter Soannung”*
**Weiches Gefühl**7%
*“Ganz solide,”*
**Eignung für trockene Haut**7%
*“Das Serum eignet sich optimal zur Gesichtspflege”*
**Preis-Leistungs-Verhältnis**6%
*“Aber um den fast geschenkten Preis,ok”*
**beworben Vs Tatsächliches Produkt**4%
*“Das Produkt kam wie beschrieben”*
**Textur/Konsistenz – insgesamt**4%
*“Sehr angenehme Textur”*
**Geruch**4%
*“Der Geruch ist neutral”*
**Komfort insgesamt**3%
*“Sehr angenehm auf der Haut”*
### **What buyers complain about **
**Allergien**9%
*“Mein Gesicht wird knallrot”*
**Geruch**9%
*“Stinkt”*
**Funktionalität insgesamt**6%
*“Wirkung gleich null”*
**Eignung für trockene Haut**6%
*“Nicht für meine Haut geeignet, da dieses Serum meine Haut austrocknet”*
**beworben Vs Tatsächliches Produkt**4%
*“Irreführend”*
**Hautgesundheit**4%
*“hinterlässt fettige Schicht auf die Haut”*
**Falten**4%
*“Wrinkle-Serum”*
**Qualität insgesamt**4%
*“Qualität fraglich”*
**Ölig/fettig**4%
*“hinterlässt fettige Schicht auf die Haut”*
**Eignung für Mischhaut**4%
*“Ungeeignet bei sensibeler Haut”*
### **Top return reasons **
**Funktionalität insgesamt**13%
**Produktzustand**8%
**beworben Vs Tatsächliches Produkt**7%
**Defekt Material/Teile**6%
**Eignung für Mischhaut**5%
**Preis-Leistungs-Verhältnis**5%
**Qualität insgesamt**5%
**Geruch**5%
**Inhaltsstoffe – insgesamt**5%
**Gesamtgröße**4%
## **Common questions**
- **Is retinol serum profitable to sell on Amazon Germany?**
- The niche generates €702K/yr across 23 tracked products. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the retinol serum niche?**
- 17 brands and 137 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in retinol serum?**
- Top complaints mined from reviews: Allergien, Geruch, Funktionalität insgesamt. The return rate is 0.3%.
- **When does demand for retinol serum peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the retinol serum niche?**
- Listings span €3.67–€29.34; the average listing price is €13.38 (sweet spot $15–$100). The average incumbent carries 6,551 reviews — the moat a new listing must climb.
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