---
title: "Puder — €326K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/puder"
last_updated: "2026-08-10T00:51:18.316Z"
locale: en
meta:
description: "Niche score 47/100 · €326K/yr market · 611K searches/yr · €6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €326K/yr market · 611K searches/yr · €6.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Puder — €326K/yr Amazon DE Niche (2026) - Flapen"
---
# **puder**
**Skip it**
Prices mostly outside the sweet spot ($1.88–$14.73) — this niche doesn't clear our bar today.
Market size 52Growth 18Conversion 81Competition 53Returns 99Price range 0Avg price 18Brand share 43Review moat 25Quality gap 43
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****€326K**
€326K/yr · 611K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,165.46**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€6.33**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****€1.88–€14.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, puder is a €326K/yr Amazon Germany market (611K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **puder market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **€190K–€253K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**153**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 92%
**Open market**
**15%**
- Penaten26% - Manhattan21% - MAYBELLINE17% - Felce Azzurra7% - NYX PROFESSIONAL MAKEUP7% - Essence Cosmetics5% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.0% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/puder/trend)
## **Top puder search terms**
- **puder**125K/yr-12.9%3.0% conv. - **puder makeup**95K/yr-24.4%2.7% conv. - **babypuder**67K/yr-3.5%13.1% conv. - **setting powder**48K/yr-13.5%3.5% conv. - **powder**42K/yr-38.8%0.5% conv. - **manhattan puder**34K/yr-5.3%4.6% conv. - **baby puder**19K/yr+0.7%11.4% conv. - **baby powder**17K/yr+7.6%8.4% conv. - **fit me puder**21K/yr-19.0%3.2% conv. - **babypuder für erwachsene**13K/yr+34.7%16.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/puder/search-terms)
## **Top puder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€33K20%€65K30%€98K40%€130K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl**Penaten**€1.88**4.7★1,319 rev](https://www.amazon.de/dp/B0CLS6V575) [2**Maybelline New York Puder Mattierend porenverfeinernd und langanhaltend Fit Me! Matte + Poreless Nr. 120 Classic Ivory**MAYBELLINE**€5.25**4.6★7,035 rev](https://www.amazon.de/dp/B007B8UG9O) [3**Manhattan Soft Mat Loose Powder Loses Puder zum Mattieren und Baken des Teints Farbe Natural 1 1 x 20g | 20 g (1er Pack)**Manhattan**€4.31**4.4★3,609 rev](https://www.amazon.de/dp/B009OYQJ6C) [4**Manhattan Soft Compact Powder Helles Kompakt Puder mit Puderquaste für einen matten ebenmäßigen Teint Farbe Naturelle 1 1 x 9g**Manhattan**€3.90**4.6★3,182 rev](https://www.amazon.de/dp/B00127KDFC) [5**e.l.f. Halo Glow Setting Powder seidig verwischend glättet minimiert Poren und feine Linien erzeugt einen weichen Fokus-Effekt halbmattes Finish Light**e.l.f.**€7.38**4.4★19,355 rev](https://www.amazon.de/dp/B07ZR111LV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve**NYX PROFESSIONAL MAKEUP**€7.94**1,337 rev6mo ago](https://www.amazon.de/dp/B0FWSTX54J) [**Naïf - Babypuder - 100% natürlich aus Reis hergestellt - Für Neugeborene geeignet - 0% Parfüm - Dermatologisch getestet - Natürlichen Ursprungs**Naïf**€7.16**56 rev9mo ago](https://www.amazon.de/dp/B0FS7KBMJM) [**Johnsons Baby Talkumpuder-Multipack mit 2 Stück | Klinisch erwiesenes Talkum für empfindliche Babyhaut | Macht die Haut weich und glatt | 2 x 200 g**Johnson's Baby**€9.18**2,206 rev1y ago](https://www.amazon.de/dp/B083MWWC6J) [**Manhattan Lasting Perfection Compact Make-up Puder Make-up mit hoher Deckkraft für ein natürliches mattes Finish Fb. 004 Rose Ivory 7 g**Manhattan**€5.41**291 rev2y ago](https://www.amazon.de/dp/B0D92J5P59) [**Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl**Penaten**€1.88**1,319 rev2y ago](https://www.amazon.de/dp/B0CLS6V575)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wonder Snatch Powder Ultra feines loses Puder Bis zu 16 Stunden wischfest und schweißresistent Sugar Serve**NYX PROFESSIONAL MAKEUP**€7.94**4.3★**▲ 68%**](https://www.amazon.de/dp/B0FWSTX54J) [**Manhattan Lasting Perfection Compact Make-up Puder Make-up mit hoher Deckkraft für ein natürliches mattes Finish Fb. 004 Rose Ivory 7 g**Manhattan**€5.41**4.6★**▲ 66%**](https://www.amazon.de/dp/B0D92J5P59) [**Naïf - Babypuder - 100% natürlich aus Reis hergestellt - Für Neugeborene geeignet - 0% Parfüm - Dermatologisch getestet - Natürlichen Ursprungs**Naïf**€7.16**4.6★**▲ 52%**](https://www.amazon.de/dp/B0FS7KBMJM) [**Felce Azzurra Talkumpuder Klassik-Duft 200 g**Felce Azzurra**€2.75**4.7★**▲ 39%**](https://www.amazon.de/dp/B00E4KYCF6) [**Penaten natürliches Baby Puder mit Aloe & Vitamin E Puder auf Basis von Maisstärke pflegt sanft Babyhaut frisches und trockenes Hautgefühl**Penaten**€1.88**4.7★**▲ 25%**](https://www.amazon.de/dp/B0CLS6V575)
**~~View all trending →~~**
## **What buyers say about puder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**25%
*“Super Produkt”*
**Geruch**16%
*“Duft”*
**Preis-Leistungs-Verhältnis**10%
*“Price is good”*
**beworben Vs Tatsächliches Produkt**6%
*“Wie auf den foto”*
**Benutzerfreundlichkeit**5%
*“leicht mit einem Pinsel oder Puff auftragen.”*
**Abdeckung**5%
*“Super Puder, deckt genau richtig setzt sich kaum ab”*
**Haltbarkeit**3%
*“+haltbarkeit”*
**Weiches Gefühl**3%
*“Manhattan Soft”*
**Eignung für Mischhaut**3%
*“Ich habe das Essence Mattifying Compact Powder als günstigen Alltagsbegleiter für meine Mischhaut gekauft”*
**Farbe**3%
*“Mattiert und fixiert das Make-up, sieht dabei sehr natürlich aus”*
### **What buyers complain about **
**Geruch**16%
*“Stinkt”*
**beworben Vs Tatsächliches Produkt**10%
*“was aus der Beschreibung nicht sofort klar hervorgeht”*
**Falten**7%
*“2-3 Stunden hält es super danach bröselt es total eklig und trocknet und setzt sich total in die Falten ab”*
**Produktzustand**7%
*“Produkt schnell aufgebraucht”*
**Helligkeit/Glanz/Glühen**6%
*“Viel zu hell”*
**Funktionalität insgesamt**6%
*“macht kein Ergebnis auf den haut”*
**Haltbarkeit**5%
*“Enttäuschende Haltbarkeit – Matt-Effekt verfliegt nach kürzester Zeit”*
**Allergien**4%
*“Hautreaktion und Badgeruch”*
**Eignung für Mischhaut**4%
*“Nichts für Mischhaut”*
**Benutzerfreundlichkeit**4%
*“Total unhandlich und pfriemelig”*
### **Top return reasons **
**Farbe**35%
**beworben Vs Tatsächliches Produkt**8%
**Geruch**7%
**Benutzerfreundlichkeit**7%
**Gesamtgröße**7%
**Produktzustand**6%
**Defekt Material/Teile**5%
**Funktionalität insgesamt**3%
**Alterseignung**2%
**Abdeckung**2%
## **Common questions**
- **Is puder profitable to sell on Amazon Germany?**
- The niche generates €326K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (47/100).
- **How competitive is the puder niche?**
- 13 brands and 153 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in puder?**
- Top complaints mined from reviews: Geruch, beworben Vs Tatsächliches Produkt, Falten. The return rate is 0.3%.
- **When does demand for puder peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the puder niche?**
- Listings span €1.88–€14.73; the average listing price is €6.33 (sweet spot $15–$100). The average incumbent carries 4,165 reviews — the moat a new listing must climb.
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