---
title: "Search terms — psoriasis shampoo - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/psoriasis-shampoo/search-terms"
last_updated: "2026-08-10T02:15:26.252Z"
locale: en
meta:
  description: "Niche score 50/100 · €65K/yr market · 75K searches/yr · €14.19 avg price. A small market ($65K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · €65K/yr market · 75K searches/yr · €14.19 avg price. A small market ($65K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — psoriasis shampoo - Flapen"
---

# **psoriasis shampoo**

**Worth a look**

Shows low returns (0.1%), but a small market ($65K/yr) keeps it on the watch list.

Market size 16Growth 23Conversion 68Competition 48Returns 100Price range 67Avg price 68Brand share 64Review moat 35Quality gap 57

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****€14.19**

avg listing price — sweet spot $15–$100

**Price range**

**Good****€2.77–€39.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,967.4**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-3.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****€65K**

€65K/yr · 75K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms