---
title: "Psoriasis Shampoo — €65K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/psoriasis-shampoo"
last_updated: "2026-08-10T00:52:28.429Z"
locale: en
meta:
description: "Niche score 50/100 · €65K/yr market · 75K searches/yr · €14.19 avg price. A small market ($65K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €65K/yr market · 75K searches/yr · €14.19 avg price. A small market ($65K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Psoriasis Shampoo — €65K/yr Amazon DE Niche (2026) - Flapen"
---
# **psoriasis shampoo**
**Worth a look**
Shows low returns (0.1%), but a small market ($65K/yr) keeps it on the watch list.
Market size 16Growth 23Conversion 68Competition 48Returns 100Price range 67Avg price 68Brand share 64Review moat 35Quality gap 57
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€14.19**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€2.77–€39.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,967.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€65K**
€65K/yr · 75K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=de&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon Germany niche tracking, psoriasis shampoo is a €65K/yr Amazon Germany market (75K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **psoriasis shampoo market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€57K–€71K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#523**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**120**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 94%
**Open market**
**26%**
- Evolsin17% - Ketozolin17% - STIEPROX11% - TIS farmaceutic11% - VICHY11% - Roycederm7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/psoriasis-shampoo/trend)
## **Top psoriasis shampoo search terms**
- **psoriasis shampoo**17K/yr-7.3%6.0% conv. - **seborrhoisches ekzem shampoo**15K/yr+9.5%3.6% conv. - **shampoo gegen schuppenflechte**11K/yr-4.6%3.9% conv. - **schuppenflechte shampoo**8K/yr+27.3%5.9% conv. - **shampoo schuppenflechte kopfhaut**7K/yr-16.3%7.4% conv. - **neutrogena t/sal therapeutic shampoo**6K/yr-27.2%0.5% conv. - **medizinisches shampoo**5K/yr+6.8%2.6% conv. - **antibakterielles shampoo**3K/yr-14.9%1.4% conv. - **shampoo schuppenflechte**3K/yr-19.1%5.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/psoriasis-shampoo/search-terms)
## **Top psoriasis shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€7K15%€10K20%€13K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Evolsin Ekzem & Psoriasis Shampoo bei Schuppenflechte Ekzemen &Neurodermitis auf kopfhaut & Körper I OHNE KORTISON I Medizinprodukt I Bei Neurodermitis & Schuppenflechte Kopfhaut**Evolsin**€18.44**4.2★1,753 rev](https://www.amazon.de/dp/B07TZ9HV1S) [2**Ketozolin 2% Shampoo gegen Schuppen und Hautpilz 120ml**Ketozolin**€16.41**4.5★9,086 rev](https://www.amazon.de/dp/B00EMGLQS8) [3**PsoriTIS 10% Urea Shampoo - Seborrhoische und Zu Psoriasis Neigende Kopfhaut | Seborrhoische Dermatitis Schuppen Pityriasis Ichthyosis | Juckende Schuppige Entzündete Haut | Weizenkeimöl - 120ml**TIS farmaceutic**€8.38**4.3★2,313 rev](https://www.amazon.de/dp/B0851F6C4Z) [4**Stieproxal 3-fach Pflegesystem Shampoo 100 ml**STIEPROX**€11.36**4.4★2,187 rev](https://www.amazon.de/dp/B003SCE7FQ) [5**Vichy Dercos Psolution Pflegeshampoo: Beruhigendes Pflegeshampoo mit 5 % Urea gegen trockene juckende Kopfhaut für empfindliche Kopfhaut geeignet 200 ml**VICHY**€14.16**4.5★1,323 rev](https://www.amazon.de/dp/B09GRM5X73)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anti Schuppen Shampoo für Damen & Herren: Seborrhoisches Schuppenflechte Kopfhaut Haarshampoo Tiefenreinigung & gepflegtes Haar Mit Salicylsäure Piroctone Olamine Rosmarin & Kokosöl**Recuren Plus**€17.69**386 rev10mo ago](https://www.amazon.de/dp/B0FP5W196C) [**Sebamed 5% Urea Anti-Juckreiz Shampoo 200 ml bei trockener Kopfhaut sanfte seifenfreie Reinigung lindert spürbar Juckreiz der trockene Kopfhaut spendet Feuchtigkeit Shampoo für Damen und Herren**Sebamed**€4.82**389 rev1y ago](https://www.amazon.de/dp/B0FCY7DQBG) [**RoyceDerm Neurodermitis Psoriasis Schuppenflechte Creme Psoriasis Seborrhoisches Schuppenflechte Conditioner & Shampoo Set Neurodermatitis Anti-Dandruff Scalp Set for Scalp & Body**Roycederm**€39.80**141 rev1y ago](https://www.amazon.de/dp/B0GKHSMP5K) [**Sphagnum Botanicals Psoriasis Shampoo mit Salicylsäure Natürliche Formel mit Torf und Menthol für trockene schuppige & empfindliche Kopfhaut. 400ml**Sphagnum Botanicals**€24.18**235 rev1y ago](https://www.amazon.de/dp/B0D86XQYQX) [**RoyceDerm Seborrhoisches Schuppenflechte Kopfhaut Shampoo: Neurodermatitis Anti-Schuppen Kopfhaut Shampoo bei kopfhaut & Körper - Seborrheic Dermatitis Schuppenflechte Shampoo**Roycederm**€18.04**2,041 rev2y ago](https://www.amazon.de/dp/B0D8JVCFZT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RoyceDerm Neurodermitis Psoriasis Schuppenflechte Creme Psoriasis Seborrhoisches Schuppenflechte Conditioner & Shampoo Set Neurodermatitis Anti-Dandruff Scalp Set for Scalp & Body**Roycederm**€39.80**4.6★**▲ 103%**](https://www.amazon.de/dp/B0GKHSMP5K) [**Ketozolin 2% Shampoo gegen Schuppen und Hautpilz 60ml**Ketozolin**€8.44**4.5★**▲ 97%**](https://www.amazon.de/dp/B00EMGLQFG) [**Vichy Dercos Psolution Pflegeshampoo: Beruhigendes Pflegeshampoo mit 5 % Urea gegen trockene juckende Kopfhaut für empfindliche Kopfhaut geeignet 200 ml**VICHY**€14.16**4.5★**▲ 68%**](https://www.amazon.de/dp/B09GRM5X73) [**ISDIN Psorisdin Anti-Schuppen Shampoo 400ml | Entfernt Schuppen (Psoriasis) und reduziert Rötungen der Kopfhaut**ISDIN**€25.30**4.3★**▲ 57%**](https://www.amazon.de/dp/B082S3GNPJ) [**VICHY Anti-Schuppen-Shampoo Für trockenes Haar Juckreiz-mildernd und hydratisierend Mit Salicylsäure Seleniumdisulfid und Vitamin E Dercos Anti-Schuppen 390 ml**VICHY**€16.05**4.7★**▲ 37%**](https://www.amazon.de/dp/B01BPHAD1W)
**~~View all trending →~~**
## **What buyers say about psoriasis shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**22%
*“Quality”*
**Preis-Leistungs-Verhältnis**9%
*“Fairer Preis”*
**Geruch**9%
*“Guter Schaum, guter Duft”*
**beworben Vs Tatsächliches Produkt**8%
*“Macht was verspricht”*
**Reinigung**6%
*“Super Shampoo”*
**Allergien**6%
*“Der Juckreiz wurde spürbar reduziert”*
**Effizienz**4%
*“Wirkt”*
**Benutzerfreundlichkeit**4%
*“Hilft bei täglichen Gebrauch”*
**Weiches Gefühl**3%
*“Sensationell”*
**Feucht/Trocken**3%
*“Kopfhaut fühlt sich hydratisierter und entspannter an”*
### **What buyers complain about **
**Allergien**25%
*“Juckreiz”*
**Preis-Leistungs-Verhältnis**17%
*“Schade für den den Preis”*
**Funktionalität insgesamt**11%
*“Wirkung mangelhaft”*
**Geruch**10%
*“Schlimmster Geruch ever”*
**Feucht/Trocken**4%
*“Kopfhaut ist nach dem Waschen trocken, itchy und schuppig”*
**Symptomreduktion**3%
*“es verschlimmert nicht mein Schuppenproblem”*
**Eignung für trockene Haut**2%
*“Verursacht leider sehr trockene Kopfhaut wodurch noch mehr Schuppen entstehen”*
**Qualität insgesamt**2%
*“Nicht die beste Qualität”*
**Ölig/fettig**2%
*“Macht Haare fettig”*
**Empfindlichkeit insgesamt**1%
*“Menthol oder Eukalyptus reizt zu sehr”*
### **Top return reasons **
**Funktionalität insgesamt**30%
**beworben Vs Tatsächliches Produkt**23%
**Geruch**16%
**Feucht/Trocken**4%
**Gesamtgröße**4%
**schädigen/verbrennen Haare**4%
**Sprachprobleme**4%
**Haftung/Klebrigkeit**4%
**Auslaufsicher**4%
**Defekt Material/Teile**3%
## **Common questions**
- **Is psoriasis shampoo profitable to sell on Amazon Germany?**
- The niche generates €65K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the psoriasis shampoo niche?**
- 18 brands and 120 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in psoriasis shampoo?**
- Top complaints mined from reviews: Allergien, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 0.1%.
- **When does demand for psoriasis shampoo peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the psoriasis shampoo niche?**
- Listings span €2.77–€39.80; the average listing price is €14.19 (sweet spot $15–$100). The average incumbent carries 2,967 reviews — the moat a new listing must climb.
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