---
title: "Protein Therapie Haare — €217K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/protein-therapie-haare"
last_updated: "2026-08-10T06:19:59.642Z"
locale: en
meta:
description: "Niche score 45/100 · €217K/yr market · 303K searches/yr · €15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €217K/yr market · 303K searches/yr · €15.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Protein Therapie Haare — €217K/yr Amazon DE Niche (2026) - Flapen"
---
# **protein therapie haare**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 28Conversion 56Competition 45Returns 99Price range 62Avg price 75Brand share 16Review moat 22Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€15.09**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€5.20–€30.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****€217K**
€217K/yr · 303K searches
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,866.95**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, protein therapie haare is a €217K/yr Amazon Germany market (303K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **protein therapie haare market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **€189K–€226K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#97**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**127**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**5%**
- Goldwell77% - REVLON PROFESSIONAL8% - Wella Professionals3% - Olaplex3% - L'ORÉAL3% - creamy fabrics2% - Open — no brand owns it (3 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — +2.5% search growth over the last 90 days.
80K60KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/protein-therapie-haare/trend)
## **Top protein therapie haare search terms**
- **goldwell rich repair**65K/yr+31.3%12.1% conv. - **newsha**71K/yr-3.5%0.3% conv. - **haarpflege für kaputtes haar**21K/yr-10.8%1.3% conv. - **la biosthetique haarpflege**16K/yr-2.9%0.2% conv. - **feuchtigkeit haare**12K/yr+24.8%2.1% conv. - **trockene haare**11K/yr+14.4%1.4% conv. - **korean hair care**13K/yr-4.9%0.0% conv. - **la biosthetique produkte**14K/yr-21.3%0.1% conv. - **monat haarpflege**11K/yr-14.1%0.0% conv. - **biosthetique produkte haare**6K/yr+50.0%0.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/protein-therapie-haare/search-terms)
## **Top protein therapie haare products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€22K20%€43K30%€65K40%€87K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goldwell Dualsenses Rich Repair 6 Effekte Serum für trockenes und geschädigtes Haar 100 ml**Goldwell**€13.59**4.6★4,986 rev](https://www.amazon.de/dp/B01NCWR85P) [2**Goldwell Dualsenses Rich Repair Aufbau Serum Spray für trockenes und geschädigtes Haar 150 ml Unparfümiert**Goldwell**€12.56**4.6★4,986 rev](https://www.amazon.de/dp/B01MZALRDS) [3**Goldwell Dualsenses Rich Repair Restoring Shampoo 1000 milliliter**Goldwell**€18.37**4.7★3,767 rev](https://www.amazon.de/dp/B01MZALRVO) [4**Goldwell DLS Rich Repair 60 Sekunden Treatm 500 ml**Goldwell**€20.75**4.7★3,263 rev](https://www.amazon.de/dp/B01MR7N726) [5**Goldwell Dualsenses Rich Repair 60Sek Pflegekur für trockenes und geschädigtes Haar 200 ml**Goldwell**€13.71**4.7★3,263 rev](https://www.amazon.de/dp/B01NCWTPXR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**cfab Shapewear Damen Body Bauchweg mit Slip Sculpting Bodysuit figurformend für Taille und Mitte verstellbare Träger glatte Silhouette unter Kleidung Strong Support weich atmungsaktiv XS-5XL Slim**creamy fabrics**€19.35**164 rev1y ago](https://www.amazon.de/dp/B0DYPGQB5H) [**Tangle Teezer Ultimate Detangler Haarbürste Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Knoten Champagner Gold mit Chrom-Finish**Tangle Teezer**€12.43**3,207 rev1y ago](https://www.amazon.de/dp/B0DCZXV6HL) [**GOLDWELL Dualsenses Rich Repair Restoring Shampoo 1000 ml**Goldwell**€21.13**44 rev3y ago](https://www.amazon.de/dp/B0C417JNVM) [**Goldwell Dualsenses Rich Repair Restoring Serum Spray 150ml X2**Goldwell**€22.19**42 rev3y ago](https://www.amazon.de/dp/B0C9ZXRJS3) [**Wella Professionals Fusion Intense Repair Conditioner tiefenreparierende Haarspülung mit Aminosäuren intensive Haarpflege für kaputtes Haar glättender Deep Conditioner gegen Haarbruch 200 ml**Wella Professionals**€10.56**4,091 rev4y ago](https://www.amazon.de/dp/B09TFYBTKK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**cfab Shapewear Damen Body Bauchweg mit Slip Sculpting Bodysuit figurformend für Taille und Mitte verstellbare Träger glatte Silhouette unter Kleidung Strong Support weich atmungsaktiv XS-5XL Slim**creamy fabrics**€19.35**3.9★**▲ 264%**](https://www.amazon.de/dp/B0DYPGQB5H) [**GOLDWELL Dualsenses Rich Repair Restoring Shampoo 1000 ml**Goldwell**€21.13**4.8★**▲ 104%**](https://www.amazon.de/dp/B0C417JNVM) [**Tangle Teezer Ultimate Detangler Haarbürste Nasses & Trockenes Haar Entwirrungsbürste für Alle Haartypen Zweistufige Borsten Reduzieren Haarbruch & Knoten Champagner Gold mit Chrom-Finish**Tangle Teezer**€12.43**4.8★**▲ 82%**](https://www.amazon.de/dp/B0DCZXV6HL) [**Goldwell Dualsenses Rich Repair Aufbau Conditioner für trockenes und geschädigtes Haar 200 ml**Goldwell**€12.09**4.5★**▲ 34%**](https://www.amazon.de/dp/B01MT9WHAO) [**LOréal Paris Elvital Hydra Hyaluronic feuchtigkeitsspendende Spray Kur für glänzendes Haar Hyaluron Serum für einen Feuchtigkeitsboost Schutz & Glanz langanhaltende Feuchtigkeit und Pflege 150ml**L'ORÉAL**€5.20**4.6★**▲ 14%**](https://www.amazon.de/dp/B09P27PLHJ)
**~~View all trending →~~**
## **What buyers say about protein therapie haare**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**16%
*“Very good Produkte”*
**Geruch**15%
*“Er riecht so gut”*
**Weiches Gefühl**12%
*“Samtig weich - für mich ideal”*
**Haarstyling**9%
*“Für Styling oder als Finish wirklich top”*
**Eignung Glattes Haar**6%
*“Beste Haaröl”*
**Preis-Leistungs-Verhältnis**5%
*“Preis Leistung super”*
**Helligkeit/Glanz/Glühen**4%
*“Bändigt Frizz und gibt schönen Glanz mit Hitzeschutz”*
**beworben Vs Tatsächliches Produkt**4%
*“Produkt wie beschrieben”*
**Haarwachstum**3%
*“Pflegt die Haare spürbar”*
**Feucht/Trocken**3%
*“Endlich ein Conditioner der die Haare nicht beschwert aber trotzdem Feuchtigkeit spendet”*
### **What buyers complain about **
**Geruch**18%
*“Badreiniger Geruch”*
**Preis-Leistungs-Verhältnis**12%
*“Das Preis-Leistungs-Verhältnis stimmt nicht”*
**Haarverwandt**6%
*“Haare föhnen”*
**Ölig/fettig**5%
*“Macht die Haare schwer und fettig”*
**Qualität insgesamt**5%
*“das hat ja nichts mit der Qualität zu tun.”*
**beworben Vs Tatsächliches Produkt**3%
*“Irreführend”*
**Feucht/Trocken**3%
*“Trockenere Haare”*
**Eignung für kurzes Haar**3%
*“Ich finde es ist nicht für alle Haare geeignet”*
**Benutzerfreundlichkeit**2%
*“Den Punkt Abzug gibt es für die schwer zu öffnende Tube”*
**Gesamtgröße**2%
*“Die Größe ist etwas unhandlich”*
### **Top return reasons **
**Geruch**20%
**Gesamtgröße**19%
**Produktzustand**6%
**Eignung für kurzes Haar**6%
**Qualität insgesamt**5%
**Ölig/fettig**5%
**beworben Vs Tatsächliches Produkt**5%
**Funktionalität insgesamt**4%
**Farbe**4%
**Defekt Material/Teile**3%
## **Common questions**
- **Is protein therapie haare profitable to sell on Amazon Germany?**
- The niche generates €217K/yr across 21 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the protein therapie haare niche?**
- 9 brands and 127 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in protein therapie haare?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haarverwandt. The return rate is 0.2%.
- **What does it cost to enter the protein therapie haare niche?**
- Listings span €5.20–€30.87; the average listing price is €15.09 (sweet spot $15–$100). The average incumbent carries 9,867 reviews — the moat a new listing must climb.
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