---
title: "Trend — primer - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/primer/trend"
last_updated: "2026-08-10T02:14:03.453Z"
locale: en
meta:
  description: "Niche score 38/100 · €257K/yr market · 559K searches/yr · €7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · €257K/yr market · 559K searches/yr · €7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — primer - Flapen"
---

# **primer**

**Skip it**

Prices mostly outside the sweet spot ($2.69–$11.47) — this niche doesn't clear our bar today.

Market size 47Growth 11Conversion 68Competition 26Returns 100Price range 0Avg price 21Brand share 5Review moat 20Quality gap 65

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****€257K**

€257K/yr · 559K searches

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****€7.47**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****13,276.93**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-27.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****€2.69–€11.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend