---
title: "Primer — €257K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/primer"
last_updated: "2026-08-10T00:50:26.673Z"
locale: en
meta:
description: "Niche score 38/100 · €257K/yr market · 559K searches/yr · €7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · €257K/yr market · 559K searches/yr · €7.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Primer — €257K/yr Amazon DE Niche (2026) - Flapen"
---
# **primer**
**Skip it**
Prices mostly outside the sweet spot ($2.69–$11.47) — this niche doesn't clear our bar today.
Market size 47Growth 11Conversion 68Competition 26Returns 100Price range 0Avg price 21Brand share 5Review moat 20Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€257K**
€257K/yr · 559K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****€7.47**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****13,276.93**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€2.69–€11.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, primer is a €257K/yr Amazon Germany market (559K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **primer market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **€224K–€299K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**78**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- e.l.f.59% - Essence Cosmetics13% - NYX PROFESSIONAL MAKEUP11% - Catrice Cosmetics10% - MAYBELLINE6% - L'Oreal Paris2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.
90K70KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/de/kosmetik/primer/trend)
## **Top primer search terms**
- **primer**205K/yr-26.8%2.2% conv. - **elf primer**103K/yr-23.4%8.0% conv. - **primer makeup**76K/yr-43.0%4.3% conv. - **primer gesicht**32K/yr-26.9%2.5% conv. - **nyx primer**21K/yr-16.6%6.3% conv. - **catrice primer**15K/yr-11.4%2.7% conv. - **essence primer**20K/yr-31.4%2.5% conv. - **make-up basis**12K/yr-4.2%1.3% conv. - **make up primer**10K/yr-28.6%2.8% conv. - **maybelline primer**10K/yr-31.1%2.8% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/primer/search-terms)
## **Top primer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€26K20%€51K30%€77K40%€103K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**e.l.f. Power Grip Primer Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes 0.811 Fl Oz Clear**e.l.f.**€9.33**4.6★41,365 rev](https://www.amazon.de/dp/B09XMYFTB7) [2**e.l.f. Power Grip Primer + 4% Niacinamide**e.l.f.**€9.59**4.4★14,229 rev](https://www.amazon.de/dp/B0BQQS5GBQ) [3**essence jelly GRIP hydrating primer Feuchtigkeitsspendende Grundierung für glatte & frisch aussehende Haut Grip für langanhaltendes Make-up Vegane Kosmetik 30 ml**Essence Cosmetics**€3.06**4.4★4,050 rev](https://www.amazon.de/dp/B0CQKFTGH1) [4**NYX Professional Makeup The Face Glue Gripping Primer Grundierung Base Feuchtigkeitsspendender Primer für 24 Stunden Make-up-Halt ohne klebrige weiße Rückstände 35 ml**NYX PROFESSIONAL MAKEUP**€6.49**4.3★6,436 rev](https://www.amazon.de/dp/B0DHHJDFSM) [5**CATRICE The Perfector Poreless Blur Primer Porenverfeinernd mit schwereloser Mousse-Textur Mit Niacinamid Extra-langer Make-up-Halt Vegan & Ölfrei 30 ml**Catrice Cosmetics**€4.08**4.2★2,456 rev](https://www.amazon.de/dp/B09GGBHNCL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**essence jelly GRIP EXTREME HYDRATING PRIMER Grün feuchtigkeitsspendend langanhaltend glättend strahlend frisch vegan ölfrei ohne Parabene ohne Mikroplastikpartikel 1er Pack (29ml)**Essence Cosmetics**€2.69**113 rev8mo ago](https://www.amazon.de/dp/B0G2MNG71F) [**Maybelline New York Grippy Serum Primer Mit Niacinamid für eine mit Feuchtigkeit versorgte prallere Haut Make-up-Halt für bis zu 24 Stunden Vegane Formel 30ml**MAYBELLINE**€9.05**1,714 rev1y ago](https://www.amazon.de/dp/B0DNT5HBHB) [**NYX Professional Makeup The Face Glue Gripping Primer Grundierung Base Feuchtigkeitsspendender Primer für 24 Stunden Make-up-Halt ohne klebrige weiße Rückstände 35 ml**NYX PROFESSIONAL MAKEUP**€6.49**6,436 rev1y ago](https://www.amazon.de/dp/B0DHHJDFSM) [**e.l.f. Power Grip Dewy Setting Spray Ultrafeine & Langanhaltende Formel Fixiert Das Make-Up Für Ein Hydratisiertes Dewy Finish Vegan & Tierversuchsfrei**e.l.f.**€9.39**9,168 rev2y ago](https://www.amazon.de/dp/B0CXQR14J3) [**essence jelly GRIP hydrating primer Feuchtigkeitsspendende Grundierung für glatte & frisch aussehende Haut Grip für langanhaltendes Make-up Vegane Kosmetik 30 ml**Essence Cosmetics**€3.06**4,050 rev2y ago](https://www.amazon.de/dp/B0CQKFTGH1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**e.l.f. Power Grip Primer Mini Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup Moisturizes & Primes**e.l.f.**€6.63**4.6★**▲ 81%**](https://www.amazon.de/dp/B0CCYRX6X3) [**essence jelly GRIP EXTREME HYDRATING PRIMER Grün feuchtigkeitsspendend langanhaltend glättend strahlend frisch vegan ölfrei ohne Parabene ohne Mikroplastikpartikel 1er Pack (29ml)**Essence Cosmetics**€2.69**4.1★**▲ 59%**](https://www.amazon.de/dp/B0G2MNG71F) [**CATRICE The Perfector Poreless Blur Primer Porenverfeinernd mit schwereloser Mousse-Textur Mit Niacinamid Extra-langer Make-up-Halt Vegan & Ölfrei 30 ml**Catrice Cosmetics**€4.08**4.2★**▲ 45%**](https://www.amazon.de/dp/B09GGBHNCL) [**e.l.f. Power Grip Dewy Setting Spray Ultrafeine & Langanhaltende Formel Fixiert Das Make-Up Für Ein Hydratisiertes Dewy Finish Vegan & Tierversuchsfrei**e.l.f.**€9.39**4.4★**▲ 34%**](https://www.amazon.de/dp/B0CXQR14J3) [**Maybelline New York Grippy Serum Primer Mit Niacinamid für eine mit Feuchtigkeit versorgte prallere Haut Make-up-Halt für bis zu 24 Stunden Vegane Formel 30ml**MAYBELLINE**€9.05**4.5★**▲ 33%**](https://www.amazon.de/dp/B0DNT5HBHB)
**~~View all trending →~~**
## **What buyers say about primer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**18%
*“Super Produkt”*
**Eignung für Mischhaut**12%
*“Super für acnepron skin”*
**Haltbarkeit**9%
*“Er hält zwar gut,”*
**Helligkeit/Glanz/Glühen**5%
*“ein schöner glow”*
**Textur/Konsistenz – insgesamt**5%
*“Super Konsistenz,”*
**Eignung für trockene Haut**5%
*“Gut für trockene Haut”*
**Haftung/Klebrigkeit**4%
*“Sehr Sticky”*
**Einfache Anwendung**4%
*“Der NYX Professional Make-up Primer lässt sich leicht auftragen und zieht schnell ein”*
**beworben Vs Tatsächliches Produkt**4%
*“Macht was er verspricht”*
**Effizienz**3%
*“Bessere Ergebnisse”*
### **What buyers complain about **
**Haftung/Klebrigkeit**12%
*“Klebrige Angelegenheit”*
**Ölig/fettig**9%
*“Sehr fettig für meine Haut”*
**beworben Vs Tatsächliches Produkt**8%
*“Entspricht nicht den Versprechen der Website”*
**Eignung für trockene Haut**8%
*“Macht unreine Haut”*
**Preis-Leistungs-Verhältnis**6%
*“Das Produkt ist zwar etwas teurer”*
**Allergien**5%
*“Leider bekomme ich Pickel und Unreinheiten davon”*
**Komfort insgesamt**4%
*“Unangenehm”*
**Funktionalität insgesamt**4%
*“Das Produkt gibt keinen positiven Effekt”*
**Inhaltsstoffe – insgesamt**4%
*“Leider zu viele doofe Inhaltsstoffe: Dimenthicone ist Silikon”*
**Gesamtgröße**4%
*“tolles produkt jedoch viel kleiner als erwartet”*
## **Common questions**
- **Is primer profitable to sell on Amazon Germany?**
- The niche generates €257K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the primer niche?**
- 6 brands and 78 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in primer?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Ölig/fettig, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
- **When does demand for primer peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the primer niche?**
- Listings span €2.69–€11.47; the average listing price is €7.47 (sweet spot $15–$100). The average incumbent carries 13,277 reviews — the moat a new listing must climb.
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