---
title: "Paul Mitchell Shampoo — €123K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/paul-mitchell-shampoo"
last_updated: "2026-08-10T03:35:21.198Z"
locale: en
meta:
description: "Niche score 46/100 · €123K/yr market · 82K searches/yr · €29.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · €123K/yr market · 82K searches/yr · €29.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paul Mitchell Shampoo — €123K/yr Amazon DE Niche (2026) - Flapen"
---
# **paul mitchell shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 18Conversion 59Competition 51Returns 100Price range 93Avg price 95Brand share 0Review moat 24Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****€29.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€13.49–€71.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€123K**
€123K/yr · 82K searches
**Review moat**
**Bad****5,642.61**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, paul mitchell shampoo is a €123K/yr Amazon Germany market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paul mitchell shampoo market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€117K–€147K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#891**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **13%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**0%**
- Paul Mitchell76% - Tea Tree19% - Awapuhi Wild Ginger3% - Botanic Hearth2%
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — -14.0% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/paul-mitchell-shampoo/trend)
## **Top paul mitchell shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€5K8%€10K12%€15K16%€20K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paul Mitchell Awapuhi Shampoo - Haarwäsche in Friseur-Qualität für alle Haartypen reichhaltiges Feuchtigkeits-Shampoo 300 ml**Paul Mitchell**€18.95**4.5★12,487 rev](https://www.amazon.de/dp/B000UNKK7U) [2**Paul Mitchell Super Strong Shampoo - schützendes und reparierendes Kräftigungs-Shampoo für geschädigtes und kraftloses Haar 300 ml**Paul Mitchell**€20.86**4.5★140 rev](https://www.amazon.de/dp/B001G7PVRS) [3**Paul Mitchell Instant Moisture Shampoo - feuchtigkeitsspendende Haarwäsche Pflege-Shampoo ideal für trockene Haare 300 ml (1er Pack)**Paul Mitchell**€20.52**4.5★1,310 rev](https://www.amazon.de/dp/B000UP6RDY) [4**Paul Mitchell Tea Tree Special Shampoo - Cleansing Shampoo für die tägliche Haarwäsche Haar-Pflege Shampoo für alle Haartypen entfernt Unreinheiten 1000 ml**Tea Tree**€48.52**4.7★597 rev](https://www.amazon.de/dp/B000MD65FO) [5**Paul Mitchell Color Protect Shampoo - tägliche Haar-Pflege für coloriertes Haar sanftes Haar-Shampoo spendet Feuchtigkeit 300 ml**Paul Mitchell**€20.61**4.4★2,538 rev](https://www.amazon.de/dp/B000AQG030)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tea Tree Shampoo - Fights Dandruff and Dry Scalp - for Daily Use - Men and Women Promotes Heathy Scalp - 16 FL oz**Botanic Hearth**€13.49**6,467 rev2y ago](https://www.amazon.de/dp/B0849L3675) [**Paul Mitchell Clean Beauty Hydrate Shampoo reichhaltige Haar-Wäsche mit Oliven-Öl feuchtigkeitsspendende Hair-Care für trockenes Haar 250 ml**Paul Mitchell**€25.65**447 rev5y ago](https://www.amazon.de/dp/B08J3W7Z73) [**Paul Mitchell Clean Beauty Hydrate Shampoo Reichhaltige Haar-Wäsche Mit Oliven-Öl Feuchtigkeitsspendende Hair-Care Für Trockenes Haar 1000ml**Paul Mitchell**€53.18**203 rev5y ago](https://www.amazon.de/dp/B08H2GNMP3) [**Paul Mitchell Clean Beauty Smooth Anti-Frizz Shampoo Vegane Haar-Wäsche Für Geschädigtes Haar Haarpflege Mit Mandel-Öl 250ml**Paul Mitchell**€25.71**336 rev5y ago](https://www.amazon.de/dp/B08H2GNQ11) [**Paul Mitchell Super Strong Shampoo - schützendes und reparierendes Kräftigungs-Shampoo für geschädigtes und kraftloses Haar 300 ml**Paul Mitchell**€20.86**140 rev13y ago](https://www.amazon.de/dp/B001G7PVRS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paul Mitchell Awapuhi Wild Ginger Moisturizing Lather Shampoo - Feuchtigkeits-Shampoo für trockenes strapaziertes Haar Haarpflege in Salon-Qualität 1000 ml**Awapuhi Wild Ginger**€71.43**4.6★**▲ 113%**](https://www.amazon.de/dp/B0042X83UA) [**Tea Tree Shampoo - Fights Dandruff and Dry Scalp - for Daily Use - Men and Women Promotes Heathy Scalp - 16 FL oz**Botanic Hearth**€13.49**4.3★**▲ 101%**](https://www.amazon.de/dp/B0849L3675) [**Paul Mitchell Extra-Body Daily Shampoo 1er Pack (1 x 1000 ml)**Paul Mitchell**€42.92**4.6★**▲ 56%**](https://www.amazon.de/dp/B002N5MI8C) [**Paul Mitchell Clean Beauty Hydrate Shampoo Reichhaltige Haar-Wäsche Mit Oliven-Öl Feuchtigkeitsspendende Hair-Care Für Trockenes Haar 1000ml**Paul Mitchell**€53.18**4.7★**▲ 56%**](https://www.amazon.de/dp/B08H2GNMP3) [**Paul Mitchell Clean Beauty Smooth Anti-Frizz Shampoo Vegane Haar-Wäsche Für Geschädigtes Haar Haarpflege Mit Mandel-Öl 250ml**Paul Mitchell**€25.71**4.4★**▲ 27%**](https://www.amazon.de/dp/B08H2GNQ11)
**~~View all trending →~~**
## **What buyers say about paul mitchell shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**32%
*“Super Produkt”*
**Feucht/Trocken**8%
*“Paul Mitchell Instant Moisture Shampoo”*
**Geruch**8%
*“Besonders gut gefällt mir auch der Duft”*
**beworben Vs Tatsächliches Produkt**7%
*“Alles wie beschrieben”*
**Haarstyling**6%
*“Shampoo für feine Haare”*
**Komfort insgesamt**5%
*“Er ist angenehm und dezent, also nicht so, als hätte man sich versehentlich mit einer Parfümerie geprügelt”*
**Reinigung**5%
*“Der reinigt auch”*
**Dicke**3%
*“Super für dünne und wenige Haare”*
**Farbe**3%
*“Interessante Farbe”*
**Materialqualität**3%
*“Sehr gutes Material”*
### **What buyers complain about **
**Geruch**14%
*“schrecklicher Geruch”*
**Eignung Glattes Haar**14%
*“Nicht dienlich zum Zweck des Haare Waschens”*
**Preis-Leistungs-Verhältnis**14%
*“Preis ist schon sehr hoch”*
**Eignung für trockene Haut**7%
*“Nach 2 Wochen war meine Kopfhaut so trocken, dass ich große Schuppen davon bekommen habe”*
**Textur/Konsistenz – insgesamt**7%
*“Konsistenz ist sehr zähflüssig und dick”*
**beworben Vs Tatsächliches Produkt**7%
*“Alles nur Reklame BLABLABLA”*
**Feucht/Trocken**7%
*“Nach 2 Wochen war meine Kopfhaut so trocken, dass ich große Schuppen davon bekommen habe”*
**Haarverwandt**7%
*“Das Shampoo bringt kein großes Volumen im Haar, da kauf ch lieber Pantene Pro V oder das billige Schauma, mit viel größeem Erfolg”*
### **Top return reasons **
**Motorleistung**50%
**Funktionalität insgesamt**14%
**Defekt Material/Teile**14%
**Haarverwandt**7%
**Einfache Reinigung**7%
**Haftung/Klebrigkeit**7%
## **Common questions**
- **Is paul mitchell shampoo profitable to sell on Amazon Germany?**
- The niche generates €123K/yr across 23 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the paul mitchell shampoo niche?**
- 4 brands and 31 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paul mitchell shampoo?**
- Top complaints mined from reviews: Geruch, Eignung Glattes Haar, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for paul mitchell shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the paul mitchell shampoo niche?**
- Listings span €13.49–€71.43; the average listing price is €29.34 (sweet spot $15–$100). The average incumbent carries 5,643 reviews — the moat a new listing must climb.
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