---
title: "Parfümöl — €235K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/parfuemoel"
last_updated: "2026-08-10T04:29:35.523Z"
locale: en
meta:
description: "Niche score 51/100 · €235K/yr market · 312K searches/yr · €20.95 avg price. Soft demand (-19.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €235K/yr market · 312K searches/yr · €20.95 avg price. Soft demand (-19.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Parfümöl — €235K/yr Amazon DE Niche (2026) - Flapen"
---
# **parfümöl**
**Worth a look**
Shows low returns (0.6%), but soft demand (-19.0% this quarter) keeps it on the watch list.
Market size 44Growth 16Conversion 45Competition 36Returns 97Price range 82Avg price 90Brand share 23Review moat 66Quality gap 81
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€20.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€4.68–€67.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****876.11**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****€235K**
€235K/yr · 312K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-19.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, parfümöl is a €235K/yr Amazon Germany market (312K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parfümöl market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **€210K–€262K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**6%**
- Sultan of Style64% - Al Rehab11% - Al-Rehab6% - Jovan6% - Collection Prestige5% - El-Musc3% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/parfuemoel/trend)
## **Top parfümöl search terms**
- **sultan of style parfum herren**70K/yr-35.3%6.9% conv. - **parfümöl**40K/yr-21.1%0.5% conv. - **sultan parfüm**25K/yr-1.1%3.4% conv. - **perfume oil**19K/yr-0.9%0.6% conv. - **parfümöl damen**22K/yr-14.5%0.7% conv. - **sultan**18K/yr-20.5%2.9% conv. - **al rehab**15K/yr+6.6%1.0% conv. - **al-rehab**22K/yr-44.9%1.1% conv. - **parfümöl herren**14K/yr-11.5%0.9% conv. - **parfüm öl**11K/yr-19.7%1.2% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/parfuemoel/search-terms)
## **Top parfümöl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€23K20%€47K30%€70K40%€94K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sultan of Style Sweet Ocean Parfum Oil Herren | Frischer & Süßlicher Duft | 100% Alkoholfrei | Pflegende Ätherische Öle | Geschenke für Männe**Sultan of Style**€33.37**3.9★2,093 rev](https://www.amazon.de/dp/B0BPTQT5H8) [2**Sultan of Style Pure Alpha Parfum Oil Herren | Würziger & Frischer Duft | 100% Alkoholfrei | Pflegende Ätherische Öle | Geschenke für Männer**Sultan of Style**€33.17**3.8★2,092 rev](https://www.amazon.de/dp/B0784SXB7S) [3**Sultan of Style Deep Force Parfum Oil Herren - Intensiver & Eleganter Orient Duft - 100% Alkoholfrei - Pflegende Ätherische Öle - Geschenke für Männer**Sultan of Style**€29.78**3.8★733 rev](https://www.amazon.de/dp/B0BPTSL2G2) [4**Al Rehab Choco Musk 6ml Parfum Duft - Al Rehab Misk Parfümöl für HERREN & DAMEN Moschus**Al Rehab**€5.27**4.3★1,314 rev](https://www.amazon.de/dp/B098KFYSJZ) [5**Soft 6ml Al Rehab Parfümöl Misk Parfum Duft für HERREN & DAMEN Moschus**Al-Rehab**€5.17**4.5★558 rev](https://www.amazon.de/dp/B09819JFF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**El-Musc - Musc Baccarat Amber 6ml Parfümöl - Misk Musk Parfum Duft HERREN DAMEN**El-Musc**€6.15**61 rev1y ago](https://www.amazon.de/dp/B0DHR4K7SJ) [**Sultan of Style Golden Scepter Limited Edition Parfum Oil Herren I 45ml | Würziger & Frischer Duft | 100% Alkoholfrei | Pflegende Ätherische Öle | Geschenke für Männer**Sultan of Style**€34.87**138 rev2y ago](https://www.amazon.de/dp/B0D3F92JQR) [**Sultan of Style Sweet Ocean - Pheromone Parfum Spray für Herren - frisch & charismatisch - intensiver & langanhaltender Duft mit Extended-Release Complex - 75 ml**Sultan of Style**€67.38**28 rev2y ago](https://www.amazon.de/dp/B0D47DZV7Z) [**Sultan of Style Pure Alpha - Pheromone Parfum Spray für Herren - intensiver & langanhaltender Duft mit Extended-Release Complex - 75 ml**Sultan of Style**€67.52**36 rev2y ago](https://www.amazon.de/dp/B0D47DSRGZ) [**Collection Prestige Paris Sultan N9 Eau de Parfum Mixte 50 ml**Collection Prestige**€28.43**112 rev2y ago](https://www.amazon.de/dp/B0CVF9ZNJM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jovan Musk Oil EDP Vapo 59ml**Jovan**€5.26**4.6★**▲ 126%**](https://www.amazon.de/dp/B07X24RBLD) [**Choco Musk Marshmallow 6ml Parfümöl Misk - Parfum Duft für HERREN & DAMEN**El-Musc**€4.68**4.0★**▲ 72%**](https://www.amazon.de/dp/B0G3CVRZGP) [**Jovan Musk Perfume Oil 1er Pack (1 x 9.7ml)**Jovan**€5.92**4.3★**▲ 64%**](https://www.amazon.de/dp/B000XE961C) [**Sultan of Style Golden Scepter Limited Edition Parfum Oil Herren I 45ml | Würziger & Frischer Duft | 100% Alkoholfrei | Pflegende Ätherische Öle | Geschenke für Männer**Sultan of Style**€34.87**4.3★**▲ 31%**](https://www.amazon.de/dp/B0D3F92JQR) [**Sultan of Style Sweet Ocean - Pheromone Parfum Spray für Herren - frisch & charismatisch - intensiver & langanhaltender Duft mit Extended-Release Complex - 75 ml**Sultan of Style**€67.38**3.8★**▲ 28%**](https://www.amazon.de/dp/B0D47DZV7Z)
**~~View all trending →~~**
## **What buyers say about parfümöl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**76%
*“Duft cool”*
**Qualität insgesamt**6%
*“Gutes Produkt”*
**beworben Vs Tatsächliches Produkt**4%
*“Das Produkt entspricht meinen Erwartungen zu 100 Prozent”*
**Preis-Leistungs-Verhältnis**3%
*“Der Preis ist okay”*
**Komfort insgesamt**2%
*“sehr angenehm für Damen”*
**Haltbarkeit**2%
*“hält überraschend lange auf der Haut”*
**Ölig/fettig**1%
*“Gutes Öl”*
**Einfache Anwendung**1%
*“Der Roll-on mit der kleinen Kugel macht das Auftragen total einfach und angenehm”*
**Benutzerfreundlichkeit**1%
*“Praktisch da es in jedem Handtasche passt”*
**Abgabemechanismus**0%
*“der abroller tut seinen Job”*
### **What buyers complain about **
**Geruch**48%
*“Duft nicht gut”*
**Preis-Leistungs-Verhältnis**9%
*“Umsonst Geld in Müll geworfen”*
**Haltbarkeit**8%
*“Keine extreme Haltbarkeit”*
**beworben Vs Tatsächliches Produkt**5%
*“Nicht wie beschrieben”*
**Qualität insgesamt**5%
*“Es ist einfach nur Müll”*
**Stärke**2%
*“Nicht so stark”*
**Fleckenbeständigkeit**2%
*“Flecken auf Kleider”*
**Produktzustand**2%
*“War schlecht und keine neue Ware”*
**Defekt Material/Teile**2%
*“Leider defekt erhalten”*
**Funktionalität insgesamt**2%
*“Ok. Kommt nicht an pure Alpha ran ist aber ok.”*
### **Top return reasons **
**Geruch**65%
**Qualität insgesamt**5%
**Produktzustand**4%
**beworben Vs Tatsächliches Produkt**3%
**Funktionalität insgesamt**3%
**Auslaufsicher**3%
**Motorleistung**2%
**Kompatibilität – insgesamt**2%
**Ölig/fettig**2%
**Defekt Material/Teile**2%
## **Common questions**
- **Is parfümöl profitable to sell on Amazon Germany?**
- The niche generates €235K/yr across 18 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the parfümöl niche?**
- 9 brands and 39 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in parfümöl?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.6%.
- **When does demand for parfümöl peak?**
- Demand peaks in Sep–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the parfümöl niche?**
- Listings span €4.68–€67.52; the average listing price is €20.95 (sweet spot $15–$100). The average incumbent carries 876 reviews — the moat a new listing must climb.
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