---
title: "Parfüm Set Herren — €1.1M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/parfuem-set-herren"
last_updated: "2026-08-10T03:30:02.129Z"
locale: en
meta:
description: "Niche score 51/100 · €1.1M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €1.1M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Parfüm Set Herren — €1.1M/yr Amazon DE Niche (2026) - Flapen"
---
# **parfüm set herren**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 80Growth 20Conversion 23Competition 83Returns 98Price range 31Avg price 84Brand share 1Review moat 24Quality gap 45
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€74.23**
avg listing price — sweet spot $15–$100
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Market size**
**Great****€1.1M**
€1.1M/yr · 826K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****€24.25–€268.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,422.39**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, parfüm set herren is a €1.1M/yr Amazon Germany market (826K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parfüm set herren market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **€928K–€1.1M**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#730**
- **Page quality**
- **0%**
- **Prime**
- **45%**
- **Sponsored**
- **11%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**6 **▲rising
**Sellers**
**124**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 76%
**Open market**
**0%**
- Dior53% - Versace43% - Azzaro2% - GDECC1% - Peccati Olfattivi1% - ANTONIO ROSSI1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/parfuem-set-herren/trend)
## **Top parfüm set herren search terms**
- **dior sauvage parfum herren**253K/yr-12.7%1.1% conv. - **versace eros parfum herren**173K/yr-0.9%3.0% conv. - **versace eros**63K/yr-8.3%2.4% conv. - **dior sauvage**61K/yr-3.8%0.7% conv. - **sauvage dior männer parfum**71K/yr-17.5%1.3% conv. - **sauvage dior**38K/yr-7.5%1.1% conv. - **savage dior parfüm herren**30K/yr-13.4%1.2% conv. - **dior parfum herren**24K/yr-21.8%0.1% conv. - **sauvage**21K/yr-0.1%0.7% conv. - **eros versace herren**17K/yr+11.9%2.6% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/parfuem-set-herren/search-terms)
## **Top parfüm set herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€33K6%€67K9%€100K12%€134K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gianni Versace Eros EDT Vapo - 1 x 100 ml**Versace**€48.83**4.6★31,572 rev](https://www.amazon.de/dp/B00B4TR3KG) [2**VERSACE Eros Parfum Herrenduft 100 ml**Versace**€70.88**4.3★2,318 rev](https://www.amazon.de/dp/B09HXZ84SJ) [3**VERSACE Eau de Toilette 200ml EROS VAPO.**Versace**€71.99**4.6★10,497 rev](https://www.amazon.de/dp/B00GR4CDSU) [4**Christian Dior Sauvage Elixir - 60 ml**Dior**€110.20**4.4★1,168 rev](https://www.amazon.de/dp/B09FY38T89) [5**Christian Dior Sauvage Homme/Herren Eau de Toilette Vaporisateur/Spray 1er Pack (1 x 60 ml)**Dior**€70.39**4.6★7,293 rev](https://www.amazon.de/dp/B014MTG78S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dior Sauvage Fragrances Men Eau De Parfum 10ml**Dior**€24.25**5 rev2mo ago](https://www.amazon.de/dp/B0GP3Z4QC5) [**VERSACE Eros Energy Pour Homme Eau de Parfum 100 ml**Versace**€56.04**1,139 rev1y ago](https://www.amazon.de/dp/B0DFVGMXT5) [**Dior Sauvage Fragrances Men Eau Forte Parfum 100ml**Dior**€132.29**44 rev1y ago](https://www.amazon.de/dp/B0DBQXLLHH) [**Dior Dior Sauvage for Men Eau de Toilette Spray 200 ml**Dior**€146.49**35 rev1y ago](https://www.amazon.de/dp/B078YY9VNF) [**Versace Eros Eau de Parfum Vapo 100 ml**Versace**€58.98**198 rev2y ago](https://www.amazon.de/dp/B0D7CMPHYH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dior Sauvage Fragrances Men Eau De Parfum 10ml**Dior**€24.25**4.1★**▲ 452%**](https://www.amazon.de/dp/B0GP3Z4QC5) [**Dior Sauvage Fragrances Men Eau Forte Parfum 100ml**Dior**€132.29**4.0★**▲ 320%**](https://www.amazon.de/dp/B0DBQXLLHH) [**Dior Dior Sauvage for Men Eau de Toilette Spray 200 ml**Dior**€146.49**4.4★**▲ 307%**](https://www.amazon.de/dp/B078YY9VNF) [**Versace Eros Eau de Parfum Vapo 100 ml**Versace**€58.98**4.6★**▲ 258%**](https://www.amazon.de/dp/B0D7CMPHYH) [**DIOR Sauvage Parfum 30 ml**Dior**€66.16**4.0★**▲ 253%**](https://www.amazon.de/dp/B0C9FMBG43)
**~~View all trending →~~**
## **What buyers say about parfüm set herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**77%
*“Klasse Parfüm”*
**Qualität insgesamt**5%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**4%
*“Preis/Leistung stabil”*
**beworben Vs Tatsächliches Produkt**2%
*“einfach ein spitzen produkt,alles so wie vom hersteller beschrieben,auch meine bekannten”*
**Komfort insgesamt**2%
*“Ganz ehrlich: Komfort und Optik sind auf einem Level, wo man keine bekannten Marken braucht, nur um sich gut zu fühlen”*
**Eignung Winterwetter**2%
*“Winter geeignet”*
**Gesamtgröße**2%
*“das passt.”*
**Eignung für Mischhaut**1%
*“Er hält lange auf der Haut”*
**Benutzerfreundlichkeit**0%
*“EINFACH TIO”*
**Form/Stil**0%
*“optisch einigermaßen schick”*
### **What buyers complain about **
**Geruch**47%
*“Duft könnte kräftiger sein”*
**Preis-Leistungs-Verhältnis**8%
*“Preislich im oberen Drittel”*
**Haltbarkeit**6%
*“Kurze Haltbarkeit”*
**Qualität insgesamt**5%
*“Qualität fraglich”*
**Eignung Winterwetter**4%
*“Ich weiß nicht, ob es im Winter schneller verdampft”*
**Ölig/fettig**4%
*“Fett”*
**Gesamtgröße**4%
*“Sehr klein”*
**Nähen/Finish/Polieren**3%
*“Nähte im Schritt wenig strapazierfähig, nach ein paar mal tragen reisst der Stoff im Nahtbereich vom Schritt und es bilden sich Löcher;”*
**Schrumpfungswiderstand**2%
*“Die Shorts sind beim ersten Waschen von XXL auf L geschrumpft”*
**Geeignet für Maschinenwäsche**2%
*“Die Shorts sind beim ersten Waschen von XXL auf L geschrumpft”*
### **Top return reasons **
**Geruch**61%
**beworben Vs Tatsächliches Produkt**12%
**Gesamtgröße**6%
**Qualität insgesamt**6%
**Produktzustand**5%
**Preis-Leistungs-Verhältnis**5%
**Haltbarkeit**2%
**Feucht/Trocken**1%
**Atmungsaktivität**1%
**Defekt Material/Teile**1%
## **Common questions**
- **Is parfüm set herren profitable to sell on Amazon Germany?**
- The niche generates €1.1M/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the parfüm set herren niche?**
- 6 brands and 124 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in parfüm set herren?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.5%.
- **When does demand for parfüm set herren peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the parfüm set herren niche?**
- Listings span €24.25–€268.68; the average listing price is €74.23 (sweet spot $15–$100). The average incumbent carries 6,422 reviews — the moat a new listing must climb.
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