---
title: "Search terms — parfüm herren - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/parfuem-herren/search-terms"
last_updated: "2026-08-09T20:12:15.280Z"
locale: en
meta:
  description: "Niche score 63/100 · €4.4M/yr market · 10.5M searches/yr · €28.14 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · €4.4M/yr market · 10.5M searches/yr · €28.14 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — parfüm herren - Flapen"
---

# **parfüm herren**

**Launch it**

A $4.4M/yr market growing +8.6% this quarter with returns at 1.5% — clears our launch bar.

Market size 97Growth 36Conversion 19Competition 97Returns 85Price range 68Avg price 95Brand share 31Review moat 23Quality gap 62

**Market size**

**Incredible****€4.4M**

€4.4M/yr · 10.5M searches

**Competition**

**Incredible****12%**

top-5 click share — an open shelf

**Avg price**

**Incredible****€28.14**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Price range**

**Good****€4.89–€130.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+8.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****8,540.67**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

## Search terms