---
title: "Paco Rabanne Parfum Herren — €1.5M/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/paco-rabanne-parfum-herren"
last_updated: "2026-08-10T08:34:48.341Z"
locale: en
meta:
description: "Niche score 51/100 · €1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Paco Rabanne Parfum Herren — €1.5M/yr Amazon DE Niche (2026) - Flapen"
---
# **paco rabanne parfum herren**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 86Growth 22Conversion 51Competition 44Returns 98Price range 85Avg price 87Brand share 0Review moat 39Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****€66.25**
avg listing price — sweet spot $15–$100
**Market size**
**Great****€1.5M**
€1.5M/yr · 536K searches
**Price range**
**Great****€25.10–€111.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,644.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=de&signal=high_price "Avg price > $50")
According to Flapen's Amazon Germany niche tracking, paco rabanne parfum herren is a €1.5M/yr Amazon Germany market (536K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paco rabanne parfum herren market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **€828K–€994K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#440**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **▼falling
**Sellers**
**115**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**0%**
- paco rabanne100% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 9 weeks — -5.6% search growth over the last 90 days.
10K6KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/paco-rabanne-parfum-herren/trend)
## **Top paco rabanne parfum herren search terms**
- **one million herren parfüm**113K/yr-5.9%3.8% conv. - **paco rabanne parfum herren**83K/yr+10.3%2.4% conv. - **invictus parfum herren**66K/yr+4.7%2.8% conv. - **invictus**34K/yr-20.3%0.8% conv. - **paco rabanne**34K/yr+2.9%1.4% conv. - **million**28K/yr-20.6%0.0% conv. - **1 million parfum herren**33K/yr-10.9%2.6% conv. - **one million**23K/yr+0.6%1.8% conv. - **paco rabanne invictus**22K/yr+1.7%2.2% conv. - **rabanne**9K/yr+16.4%0.5% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/paco-rabanne-parfum-herren/search-terms)
## **Top paco rabanne parfum herren products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€147K20%€294K30%€441K40%€588K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paco Rabanne One Million homme/men Eau de Toilette Vaporisateur/Spray 100 ml**paco rabanne**€64.87**4.7★16,689 rev](https://www.amazon.de/dp/B002XQ1X4G) [2**Paco Rabanne Invictus homme/man Eau de Toilette 200 ml**paco rabanne**€81.24**4.7★4,371 rev](https://www.amazon.de/dp/B08XQNCXMH) [3**Paco Rabanne One Million homme/ men Eau de Toilette Natural Spray 200 ml 1 stück**paco rabanne**€85.82**4.6★1,611 rev](https://www.amazon.de/dp/B00384YBE6) [4**Paco Rabanne Paco Eau de Toilette Spray Unisex 100 ml.**paco rabanne**€25.10**4.5★766 rev](https://www.amazon.de/dp/B0B326VKFK) [5**Paco Rabanne Unbekannt Paco Rabanne - Invictus Men EDT Spray 100ML**paco rabanne**€55.10**4.6★2,884 rev](https://www.amazon.de/dp/B01F2LA2WC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Invictus Victory Absolu Parfum Intense 100ML**paco rabanne**€92.66**44 rev1y ago](https://www.amazon.de/dp/B0F9FV59CF) [**PACO INVICTUS SET: EDT SPRAY 100ML + EDT 20ML**paco rabanne**€65.83**12 rev1y ago](https://www.amazon.de/dp/B0DWXQ6DK6) [**Paco Rabanne Invictus Parfum 50ML**paco rabanne**€61.86**62 rev2y ago](https://www.amazon.de/dp/B0D324M1XF) [**PACO RABANNE Invictus Parfum 100 ml**paco rabanne**€63.88**284 rev2y ago](https://www.amazon.de/dp/B0D325R2L3) [**1 Million 65156001 Parfüm 100 ml**paco rabanne**€76.21**223 rev2y ago](https://www.amazon.de/dp/B08GPDH3BS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1 Million Parfum Vapo 100 Ml**paco rabanne**€63.46**4.5★**▲ 382%**](https://www.amazon.de/dp/B0856TCM3K) [**Invictus Victory Absolu Parfum Intense 100ML**paco rabanne**€92.66**4.8★**▲ 354%**](https://www.amazon.de/dp/B0F9FV59CF) [**Paco Rabanne Eau de Toilette für Männer 1er Pack (1x 50 ml) die Verpackung kann variieren**paco rabanne**€46.97**4.7★**▲ 301%**](https://www.amazon.de/dp/B002LSTMB2) [**Paco Rabanne Invictus for Men 1.7 oz EDT Spray**paco rabanne**€46.03**4.8★**▲ 229%**](https://www.amazon.de/dp/B07GNWGVLZ) [**Paco Rabanne One Million homme/ men Eau de Toilette Natural Spray 200 ml 1 stück**paco rabanne**€85.82**4.6★**▲ 170%**](https://www.amazon.de/dp/B00384YBE6)
**~~View all trending →~~**
## **What buyers say about paco rabanne parfum herren**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**81%
*“Mega Duft”*
**Qualität insgesamt**6%
*“Qualität ist super”*
**beworben Vs Tatsächliches Produkt**4%
*“Wie immer”*
**Preis-Leistungs-Verhältnis**3%
*“Lieblingsduft zu gutem Preis”*
**Komfort insgesamt**1%
*“Sehr angenehm”*
**Haltbarkeit**0%
*“Trotzdem finde ich, dass man hier etwas bekommt, das hält, was es verspricht: langanhaltenden, markanten Duft mit viel Persönlichkeit”*
### **What buyers complain about **
**Geruch**38%
*“Riecht nur sehr kurz”*
**Preis-Leistungs-Verhältnis**17%
*“Kostet in der Parfümerie 145€”*
**Haltbarkeit**12%
*“Hält nicht lange”*
**Anleitung/Benutzerhandbuch/Fehlerbehebung**8%
*“Lieferanweisungungen wurden nicht eingehalten”*
### **Top return reasons **
**Geruch**64%
**Preis-Leistungs-Verhältnis**9%
**Qualität insgesamt**7%
**Gesamtgröße**6%
**Funktionalität insgesamt**6%
**Auslaufsicher**3%
**beworben Vs Tatsächliches Produkt**3%
**Haltbarkeit**1%
**Feucht/Trocken**1%
## **Common questions**
- **Is paco rabanne parfum herren profitable to sell on Amazon Germany?**
- The niche generates €1.5M/yr across 24 tracked products. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the paco rabanne parfum herren niche?**
- 1 brands and 115 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in paco rabanne parfum herren?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 0.4%.
- **What does it cost to enter the paco rabanne parfum herren niche?**
- Listings span €25.10–€111.14; the average listing price is €66.25 (sweet spot $15–$100). The average incumbent carries 2,644 reviews — the moat a new listing must climb.
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