---
title: "Oxidant 9% — €69K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/oxidant-9"
last_updated: "2026-08-10T03:35:26.955Z"
locale: en
meta:
description: "Niche score 35/100 · €69K/yr market · 63K searches/yr · €7.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · €69K/yr market · 63K searches/yr · €7.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oxidant 9% — €69K/yr Amazon DE Niche (2026) - Flapen"
---
# **oxidant 9%**
**Skip it**
Prices mostly outside the sweet spot ($2.52–$11.05) — this niche doesn't clear our bar today.
Market size 17Growth 21Conversion 97Competition 23Returns 99Price range 0Avg price 21Brand share 9Review moat 43Quality gap 22
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,189.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****€7.43**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****€69K**
€69K/yr · 63K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****€2.52–€11.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, oxidant 9% is a €69K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 35/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oxidant 9% market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **€59K–€74K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **47%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**77**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**2%**
- Wella Professionals66% - M:C Meister Coiffeur13% - WELLA8% - Valquer Laboratorios7% - FANOLA3% - Schwarzkopf2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
1K750Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/de/kosmetik/oxidant-9/trend)
## **Top oxidant 9% search terms**
- **wasserstoffperoxid 9 prozent**14K/yr-11.9%9.0% conv. - **welloxon perfect 9 prozent**12K/yr-3.9%18.2% conv. - **oxidant 9 prozent**13K/yr-17.7%12.1% conv. - **entwickler 9 prozent**7K/yr-3.3%9.4% conv. - **wella 9%**5K/yr-2.8%19.5% conv. - **9% oxidant**4K/yr+46.9%15.8% conv. - **wella welloxon perfect 9 prozent**3K/yr+15.7%15.5% conv. - **h2o2 9 prozent**3K/yr-19.6%16.0% conv. - **oxydant 9 prozent**3K/yr-27.6%14.4% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/oxidant-9/search-terms)
## **Top oxidant 9% products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€7K20%€14K30%€21K40%€28K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wella Welloxon Perfect 9% 1000ml**Wella Professionals**€9.30**4.7★2,845 rev](https://www.amazon.de/dp/B00JP6LDSI) [2**Wella Professionals Welloxon Perfect Entwickler 9% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L**Wella Professionals**€9.29**4.7★1,739 rev](https://www.amazon.de/dp/B0CFQQ4G6D) [3**Comair M:C Cream Oxide 9.0 C 1000 Ml 1 L (1Er Pack)**M:C Meister Coiffeur**€7.42**4.7★2,345 rev](https://www.amazon.de/dp/B008F5MHN0) [4**2er Wasserstoffperoxid Oxidant Welloxon Perfect 9% H2O2 Wella Professionals 60 ml**Wella Professionals**€5.65**4.6★444 rev](https://www.amazon.de/dp/B07J2PTLJ6) [5**Wella Welloxon Perfect 9% 1000ml**WELLA**€8.64**4.8★957 rev](https://www.amazon.de/dp/B07H18N8P8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wella Professionals Welloxon Perfect Entwickler 9% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L**Wella Professionals**€9.29**1,739 rev2y ago](https://www.amazon.de/dp/B0CFQQ4G6D) [**Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L**Wella Professionals**€10.04**1,739 rev3y ago](https://www.amazon.de/dp/B0CB121J49) [**KLEMERLAIN Oxidationsmittel Creme 30Vol 9% | Premium Stabilisierte Entwickler mit Arganöl für Permanente Haarfärbung & Blondierung | Vegane Formel mit Osmosewasser | Professionell | 1L**K KLEMERLAIN**€7.86**1,651 rev4y ago](https://www.amazon.de/dp/B09WYJ9WJF) [**VALQUER Wasserstoffperoxid 20 Vol. 6% Stabilisierte Creme | Oxidationsmittel Entwickler für dauerhafte Haarfärbung und -bleichung | Mit Inhaltsstoffen natürlichen Ursprungs | Professionell | 1 L**Valquer Laboratorios**€4.44**10,318 rev6y ago](https://www.amazon.de/dp/B084S5V22N) [**VALQUER Premium Wasserstoffperoxid 30 Vol. 9% Stabilisierte Creme | Parfümiertes Oxidationsmittel Entwickler für dauerhafte Haarfärbung und -bleichung | Mit Arganöl | Professionell | 1L**Valquer Laboratorios**€7.75**5,581 rev7y ago](https://www.amazon.de/dp/B07HRYTMVW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VALQUER Premium Wasserstoffperoxid 30 Vol. 9% Stabilisierte Creme | Parfümiertes Oxidationsmittel Entwickler für dauerhafte Haarfärbung und -bleichung | Mit Arganöl | Professionell | 1L**Valquer Laboratorios**€7.75**4.6★**▲ 251%**](https://www.amazon.de/dp/B07HRYTMVW) [**Wella Professionals Welloxon Perfect Entwickler 9% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 60ml**Wella Professionals**€2.56**4.6★**▲ 199%**](https://www.amazon.de/dp/B07SZBW2CQ) [**Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 60ml**Wella Professionals**€2.52**4.6★**▲ 173%**](https://www.amazon.de/dp/B07MP2LKYT) [**Wella Professionals Welloxon Perfect Entwickler 6% Wasserstoffperoxid für Haarfarbe & Tönung Oxidant für Koleston Illumina & Magma 1L**Wella Professionals**€10.04**4.7★**▲ 142%**](https://www.amazon.de/dp/B0CB121J49) [**VALQUER Wasserstoffperoxid 20 Vol. 6% Stabilisierte Creme | Oxidationsmittel Entwickler für dauerhafte Haarfärbung und -bleichung | Mit Inhaltsstoffen natürlichen Ursprungs | Professionell | 1 L**Valquer Laboratorios**€4.44**4.6★**▲ 141%**](https://www.amazon.de/dp/B084S5V22N)
**~~View all trending →~~**
## **What buyers say about oxidant 9%**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**31%
*“Super Produkt”*
**beworben Vs Tatsächliches Produkt**15%
*“Macht was es soll”*
**Preis-Leistungs-Verhältnis**13%
*“Gut und günstig”*
**Gesamtgröße**10%
*“Passt”*
**Eignung für gefärbtes Haar**5%
*“Super Blaushampoo ❤️ Super Blaushampoo - gleicht den Gelbstich vom blondieren nach 2- 3 Anwendungen toll aus”*
**Benutzerfreundlichkeit**5%
*“Einfache Handhabung macht was es soll”*
**Textur/Konsistenz – insgesamt**5%
*“sehr cremig”*
**Effizienz**3%
*“Produkt ist gut verträglich”*
**Haarwachstum**3%
*“Nicht so viel Haar Bruch”*
**Antioxidans**3%
*“Oxidant Creme 6% Sehr gut”*
### **What buyers complain about **
**Qualität insgesamt**18%
*“Das ist sehr teuer nicht heute Qualität”*
**Funktionalität insgesamt**18%
*“Wirkt nicht”*
**Gesamtgröße**14%
*“Ganz gross”*
**Eignung für gefärbtes Haar**9%
*“Der Oxidant für die rote Farbe hat leider bei meinen dunklen Haaren nicht gut genug gewirkt”*
**Preis-Leistungs-Verhältnis**9%
*“Preis auch steigend”*
**Ethischer Handel/Fairer Handel**9%
*“Amazon must also check these sellers who have been noted as using corrupt selling practices”*
**schädigen/verbrennen Haare**9%
*“Starker Haarbruch”*
**Benutzerfreundlichkeit**9%
*“Sehr schade und unnötig umständlich”*
### **Top return reasons **
**Gesamtgröße**18%
**Funktionalität insgesamt**16%
**beworben Vs Tatsächliches Produkt**14%
**Qualität insgesamt**10%
**Farbe**10%
**Defekt Material/Teile**8%
**Eignung für gefärbtes Haar**6%
**Kompatibilität – insgesamt**4%
**Materialqualität**2%
**Rückstand**2%
## **Common questions**
- **Is oxidant 9% profitable to sell on Amazon Germany?**
- The niche generates €69K/yr across 15 tracked products. 90-day search growth is -7.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the oxidant 9% niche?**
- 7 brands and 77 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in oxidant 9%?**
- Top complaints mined from reviews: Qualität insgesamt, Funktionalität insgesamt, Gesamtgröße. The return rate is 0.2%.
- **When does demand for oxidant 9% peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the oxidant 9% niche?**
- Listings span €2.52–€11.05; the average listing price is €7.43 (sweet spot $15–$100). The average incumbent carries 2,189 reviews — the moat a new listing must climb.
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