---
title: "Osis Haarspray — €58K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/osis-haarspray"
last_updated: "2026-08-10T08:02:19.503Z"
locale: en
meta:
description: "Niche score 51/100 · €58K/yr market · 40K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €58K/yr market · 40K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Osis Haarspray — €58K/yr Amazon DE Niche (2026) - Flapen"
---
# **osis haarspray**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 14Growth 56Conversion 80Competition 46Returns 99Price range 80Avg price 82Brand share 0Review moat 83Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****341**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****€17.70**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****€7.10–€48.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+29.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€58K**
€58K/yr · 40K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, osis haarspray is a €58K/yr Amazon Germany market (40K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **osis haarspray market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **€71K–€89K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#393**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**76**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**0%**
- OSiS+43% - Schwarzkopf Professional33% - Schwarzkopf24% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.
4K3KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/de/kosmetik/osis-haarspray/trend)
## **Top osis haarspray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€6K20%€12K30%€17K40%€23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 x Schwarzkopf Osis Session Haarspray für extremen Halt 500 ml**OSiS+**€26.46**4.6★1,368 rev](https://www.amazon.de/dp/B006RHALYK) [2**Schwarzkopf Professional OSiS+ Session Hold Haarspray 500ml Unparfümiert**Schwarzkopf Professional**€12.43**4.4★621 rev](https://www.amazon.de/dp/B0BYB4DKGZ) [3**3er Pack - Osis+ Session Extreme Hold Hairspray 300 ml Nr.3 Strong control**Schwarzkopf**€25.47**4.6★199 rev](https://www.amazon.de/dp/B00HVEDVN6) [4**Schwarzkopf Professional OSiS Volume Up Antistatisches Volumen Spray Für Haarstyling Verbessert Haarstruktur Ansatz Lift Nicht Schuppig Mittlerer Halt 300 ml**OSiS+**€11.02**4.4★404 rev](https://www.amazon.de/dp/B0CB98VDR9) [5**Schwarzkopf Professional OSIS+ Session Extreme Hold Hairspray 300ml + 100ml Set**OSiS+**€16.22**4.6★88 rev](https://www.amazon.de/dp/B00HWRNN08)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Osis Session Haarspray extremer Halt 300 ml 3 Stück**Schwarzkopf**€23.31**2 rev12mo ago](https://www.amazon.de/dp/B0FHWN4S9G) [**Schwarzkopf Professional OSiS Volume Up Antistatisches Volumen Spray Für Haarstyling Verbessert Haarstruktur Ansatz Lift Nicht Schuppig Mittlerer Halt 300 ml**OSiS+**€11.02**404 rev2y ago](https://www.amazon.de/dp/B0CB98VDR9) [**Schwarzkopf Professional OSiS+ Session Hold Haarspray 500ml Unparfümiert**Schwarzkopf Professional**€12.43**621 rev3y ago](https://www.amazon.de/dp/B0BYB4DKGZ) [**Schwarzkopf Professional OSiS+ Session Hold Haarspray 300ml Unparfümiert**Schwarzkopf Professional**€10.44**621 rev3y ago](https://www.amazon.de/dp/B0BZT8ZR89) [**Schwarzkopf Professional OSiS+ Session Hold Haarspray 100ml**Schwarzkopf Professional**€7.10**621 rev3y ago](https://www.amazon.de/dp/B0BZT8VDQQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf Osis Session Haarspray extremer Halt 300 ml 3 Stück**Schwarzkopf**€23.31**5.0★**▲ 250%**](https://www.amazon.de/dp/B0FHWN4S9G) [**Schwarzkopf Professional OSiS Volume Up Antistatisches Volumen Spray Für Haarstyling Verbessert Haarstruktur Ansatz Lift Nicht Schuppig Mittlerer Halt 300 ml**OSiS+**€11.02**4.4★**▲ 167%**](https://www.amazon.de/dp/B0CB98VDR9) [**Schwarzkopf Professional OSiS Volume Up Antistatisches Volumen Spray Für Haarstyling Verbessert Haarstruktur Ansatz Lift Nicht Schuppig Mittlerer Halt 300 ml**OSiS+**€9.51**4.6★**▲ 97%**](https://www.amazon.de/dp/B0BYL48KZP) [**Schwarzkopf Professional OSiS+ Session Hold Haarspray 300ml Unparfümiert**Schwarzkopf Professional**€10.44**4.4★**▲ 64%**](https://www.amazon.de/dp/B0BZT8ZR89) [**Schwarzkopf Professional OSiS+ Session Hold Haarspray 100ml**Schwarzkopf Professional**€7.10**4.4★**▲ 48%**](https://www.amazon.de/dp/B0BZT8VDQQ)
**~~View all trending →~~**
## **What buyers say about osis haarspray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Haarstyling**24%
*“Gut geeignet zum Stylen”*
**Qualität insgesamt**22%
*“Großartiges Produkt”*
**Geruch**9%
*“Angenehmer Duft”*
**Gesamtgröße**7%
*“Passt überall rein”*
**Haftung/Klebrigkeit**6%
*“Sehr starker Halt, eher klebrig”*
**Eignung Glattes Haar**5%
*“Top für feine Haare”*
**Preis-Leistungs-Verhältnis**4%
*“Top Preis”*
**Eignung für lockiges Haar**3%
*“Die Frisur sieht frisch und natürlich aus”*
**Griff**3%
*“Perfekter Halt”*
**Eignung heißes Wetter**3%
*“einfach gut, weil Frisur auch bei Wind hält”*
### **What buyers complain about **
**Haftung/Klebrigkeit**20%
*“Er klebt nicht einfach super”*
**Eignung für kurzes Haar**20%
*“Für meine Haare nicht geeignet”*
**Eignung Glattes Haar**10%
*“Für feines,dünnes Haar nicht geeignet”*
**Griff**10%
*“Unfassbarer Halt”*
**Haarverwandt**10%
*“Selbst bei Sturm ist die Frisur fast unzerstörbar”*
**Haltbarkeit**10%
*“hält nicht lange,sprich Volumen!.”*
**Geruch**10%
*“Ist parfümiert”*
### **Top return reasons **
**Defekt Material/Teile**36%
**Gesamtgröße**27%
**beworben Vs Tatsächliches Produkt**9%
**Haftung/Klebrigkeit**9%
**Produktzustand**9%
**Kompatibilität – insgesamt**9%
## **Common questions**
- **Is osis haarspray profitable to sell on Amazon Germany?**
- The niche generates €58K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the osis haarspray niche?**
- 3 brands and 76 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in osis haarspray?**
- Top complaints mined from reviews: Haftung/Klebrigkeit, Eignung für kurzes Haar, Eignung Glattes Haar. The return rate is 0.2%.
- **When does demand for osis haarspray peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the osis haarspray niche?**
- Listings span €7.10–€48.90; the average listing price is €17.70 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.
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