---
title: "Osis Haarpuder — €62K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/osis-haarpuder"
last_updated: "2026-08-10T04:32:01.590Z"
locale: en
meta:
description: "Niche score 49/100 · €62K/yr market · 69K searches/yr · €14.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €62K/yr market · 69K searches/yr · €14.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Osis Haarpuder — €62K/yr Amazon DE Niche (2026) - Flapen"
---
# **osis haarpuder**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 16Growth 37Conversion 69Competition 66Returns 99Price range 67Avg price 69Brand share 0Review moat 42Quality gap 57
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****€14.24**
avg listing price — sweet spot $15–$100
**Price range**
**Good****€7.64–€29.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,343.57**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+9.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€62K**
€62K/yr · 69K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, osis haarpuder is a €62K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **osis haarpuder market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **€71K–€85K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **39%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**91**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 90%
**Open market**
**0%**
- OSiS+57% - Schwarzkopf Professional37% - Schwarzkopf6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.8% search growth over the last 90 days.
3K2KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/osis-haarpuder/trend)
## **Top osis haarpuder search terms**
- **osis**37K/yr+9.1%7.0% conv. - **schwarzkopf osis**18K/yr+22.3%5.1% conv. - **osis schwarzkopf**8K/yr-6.6%4.7% conv. - **osis+**5K/yr-1.9%4.4% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/osis-haarpuder/search-terms)
## **Top osis haarpuder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€3K10%€6K15%€9K20%€12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Schwarzkopf Professional OSiS+ Dust It Texture Volumepoeder Unparfümiert**Schwarzkopf Professional**€8.94**4.2★1,278 rev](https://www.amazon.de/dp/B0BYBFGJ41) [2**Schwarzkopf Professional OSiS Mighty Matte Texture Styling Cream Styling Creme Haarcreme Mattes Finish Umformbar Trennend Starker Halt 100 ml**OSiS+**€8.75**4.4★342 rev](https://www.amazon.de/dp/B0BYL22PJV) [3**Schwarzkopf OSiS Thrill Fibre Gum Haarwachs Dose 100 ml**Schwarzkopf Professional**€10.21**4.6★5,339 rev](https://www.amazon.de/dp/B003RJTTE4) [4**Schwarzkopf Professional OSiS Flexwax Haarstyling Wachs Umformbare Creme Haarwachs Haftung Textur Natürlicher Glanz Starker Halt 85 ml**OSiS+**€9.78**4.4★852 rev](https://www.amazon.de/dp/B0BYBBD47W) [5**Schwarzkopf Professional OSiS Flatliner Setting Spray Hitzeschutzspray Hitzeschutz Glatt Und Glänzend Reduziert Haarbruch Schützt Vor Feuchtigkeit Nicht Klebend Leichter Halt 200 ml**OSiS+**€11.36**4.5★331 rev](https://www.amazon.de/dp/B0BYB2CTYW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Schwarzkopf Professional OSiS Volume Up Antistatisches Volumen Spray Für Haarstyling Verbessert Haarstruktur Ansatz Lift Nicht Schuppig Mittlerer Halt 300 ml**OSiS+**€11.02**404 rev2y ago](https://www.amazon.de/dp/B0CB98VDR9) [**Schwarzkopf Professional OSiS+ Dust It Texture Volumepoeder Unparfümiert**Schwarzkopf Professional**€8.94**1,278 rev3y ago](https://www.amazon.de/dp/B0BYBFGJ41) [**Schwarzkopf Professional OSiS Mighty Matte Texture Styling Cream Styling Creme Haarcreme Mattes Finish Umformbar Trennend Starker Halt 100 ml**OSiS+**€8.75**342 rev3y ago](https://www.amazon.de/dp/B0BYL22PJV) [**Schwarzkopf Professional OSiS Flexwax Haarstyling Wachs Umformbare Creme Haarwachs Haftung Textur Natürlicher Glanz Starker Halt 85 ml**OSiS+**€9.78**852 rev3y ago](https://www.amazon.de/dp/B0BYBBD47W) [**Schwarzkopf Professional OSiS Upload Bodifying Hair Cream Styling Creme Haarcreme Antistatisch Hitzeschutz Subtile Definition Volumen Und Ansatz Lift Nicht Fettend Nicht Klebend Leichter Halt 200 ml**Schwarzkopf Professional**€8.65**276 rev3y ago](https://www.amazon.de/dp/B0BYQ6J8R6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf Professional OSiS Volume Up Antistatisches Volumen Spray Für Haarstyling Verbessert Haarstruktur Ansatz Lift Nicht Schuppig Mittlerer Halt 300 ml**OSiS+**€11.02**4.4★**▲ 129%**](https://www.amazon.de/dp/B0CB98VDR9) [**Schwarzkopf Professional OSiS+ Session Hold Haarspray 500ml Unparfümiert**Schwarzkopf Professional**€12.43**4.4★**▲ 51%**](https://www.amazon.de/dp/B0BYB4DKGZ) [**Schwarzkopf Professional OSiS+ Dust It Texture Volumepoeder Unparfümiert**Schwarzkopf Professional**€8.94**4.2★**▲ 38%**](https://www.amazon.de/dp/B0BYBFGJ41) [**3 x Schwarzkopf Osis Mess Up Strukturpaste 100 ml.**OSiS+**€24.75**4.5★**▲ 34%**](https://www.amazon.de/dp/B008TMBAKA) [**3 x Schwarzkopf Osis Session Haarspray für extremen Halt 500 ml**OSiS+**€26.46**4.6★**▲ 29%**](https://www.amazon.de/dp/B006RHALYK)
**~~View all trending →~~**
## **What buyers say about osis haarpuder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**24%
*“Super Produkt”*
**Haarstyling**14%
*“Super zum Stylen”*
**Geruch**12%
*“Zuverlässig und stark (parfümiert)”*
**Eignung Glattes Haar**10%
*“Super zum glätten,”*
**Eignung für lockiges Haar**6%
*“Habe feines, frizz Haar”*
**beworben Vs Tatsächliches Produkt**6%
*“Wie erwartet”*
**Haarwachstum**4%
*“Es ist eine Mischung aus einem Gel und einem Wachs, lässt sich super im Haar verteilen und hält fest”*
**Griff**4%
*“Hält und Halt”*
**Textur/Konsistenz – insgesamt**3%
*“eine matte Textur”*
**Haftung/Klebrigkeit**3%
*“Klebt nicht zu sehr”*
### **What buyers complain about **
**Qualität insgesamt**11%
*“Das Wachs ist jetzt nicht wirklich das Beste”*
**Geruch**11%
*“Nicht parfümfrei”*
**Preis-Leistungs-Verhältnis**11%
*“Teurer als Discounterware”*
**Haarverwandt**10%
*“Selbst bei Sturm ist die Frisur fast unzerstörbar”*
**Haftung/Klebrigkeit**9%
*“Verklebt nicht”*
**Eignung für kurzes Haar**7%
*“Für meine Haare nicht geeignet”*
**Textur/Konsistenz – insgesamt**7%
*“Ganz komische Konsistenz”*
**Eignung Glattes Haar**4%
*“Haare werden nicht seidig sondern struppig”*
**Aufladen**3%
*“sind sowas von aufgeladen”*
**Produktzustand**3%
*“Neu? Hab den Eindruck dass das Produkt schon benutzt wurde. Der Flacon ist total verschmutzt und klebrig.”*
### **Top return reasons **
**Funktionalität insgesamt**21%
**Defekt Material/Teile**19%
**Haftung/Klebrigkeit**8%
**Gesamtgröße**7%
**Produktzustand**6%
**Ölig/fettig**6%
**Hartes Gefühl**6%
**Geruch**5%
**Preis-Leistungs-Verhältnis**4%
**Qualität insgesamt**4%
## **Common questions**
- **Is osis haarpuder profitable to sell on Amazon Germany?**
- The niche generates €62K/yr across 28 tracked products. 90-day search growth is +9.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the osis haarpuder niche?**
- 3 brands and 91 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in osis haarpuder?**
- Top complaints mined from reviews: Qualität insgesamt, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.3%.
- **When does demand for osis haarpuder peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the osis haarpuder niche?**
- Listings span €7.64–€29.64; the average listing price is €14.24 (sweet spot $15–$100). The average incumbent carries 2,344 reviews — the moat a new listing must climb.
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