---
title: "Olaplex 9 — €85K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/olaplex-9"
last_updated: "2026-08-10T02:30:53.623Z"
locale: en
meta:
description: "Niche score 50/100 · €85K/yr market · 126K searches/yr. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · €85K/yr market · 126K searches/yr. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Olaplex 9 — €85K/yr Amazon DE Niche (2026) - Flapen"
---
# **olaplex 9**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 21Growth 31Conversion 56Competition 77Returns 99Price range 59Avg price 69Brand share 18Review moat 59Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Avg price**
**Good****€14.27**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,128.19**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****€3.92–€30.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****€85K**
€85K/yr · 126K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, olaplex 9 is a €85K/yr Amazon Germany market (126K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olaplex 9 market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **€86K–€114K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **81%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**125**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 75%
**Open market**
**6%**
- Goldwell81% - OSiS+4% - Redken3% - REVLON PROFESSIONAL3% - HEALTHY.LIFE VIENNA2% - WELLA1% - Open — no brand owns it (6 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/de/kosmetik/olaplex-9/trend)
## **Top olaplex 9 search terms**
- **goldwell**88K/yr+5.9%4.0% conv. - **sprühwachs haare**11K/yr-14.5%5.3% conv. - **goldwell dualsenses**8K/yr+17.9%4.6% conv. - **wax spray haare**6K/yr+3.2%3.7% conv. - **haarwachs spray**5K/yr+2.6%3.6% conv. - **spray wax haare**4K/yr+20.9%5.1% conv. - **wachsspray haare**4K/yr+1.9%6.4% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/olaplex-9/search-terms)
## **Top olaplex 9 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€3K8%€7K12%€10K16%€14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Goldwell StyleSign Texture Dry Spray Wax für texturierte Styles 150 ml**Goldwell**€12.69**4.5★496 rev](https://www.amazon.de/dp/B0CT8ZV2BB) [2**Goldwell Dualsenses Rich Repair 6 Effekte Serum für trockenes und geschädigtes Haar 100 ml**Goldwell**€13.59**4.6★4,986 rev](https://www.amazon.de/dp/B01NCWR85P) [3**Goldwell Dualsenses Rich Repair Aufbau Serum Spray für trockenes und geschädigtes Haar 150 ml Unparfümiert**Goldwell**€12.56**4.6★4,986 rev](https://www.amazon.de/dp/B01MZALRDS) [4**Schwarzkopf Professional OSiS Velvet Wachs Effekt Haarspray Sanfte Definition Textur Natürlicher Glanz Nicht Fettend Nicht Klebend Leichter Halt 200 ml**OSiS+**€11.80**4.4★71 rev](https://www.amazon.de/dp/B0C1D63CDQ) [5**Goldwell Dualsenses Rich Repair Restoring Shampoo 1000 milliliter**Goldwell**€18.37**4.7★3,767 rev](https://www.amazon.de/dp/B01MZALRVO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HLV - Curl Control Spray Wax - Wachsspray VEGAN Lockenspray & Sprühwachs für Definierte Locken Glanz & Flexiblen Halt Styling Spray für Locken Wellen Naturwellen Haarspray Damen & Herren 150ml**HEALTHY.LIFE VIENNA**€13.83**70 rev1y ago](https://www.amazon.de/dp/B0D8WH193S) [**Goldwell STYLESIGN TEXTURE ROUGHMAN TEXTURGEBENDE PASTE XXL ideal für mittelstarkes bis kräftiges Haar 150ml**Goldwell**€13.47**838 rev2y ago](https://www.amazon.de/dp/B0DFJ2DLQH) [**Goldwell StyleSign Texture Dry Spray Wax für texturierte Styles 150 ml**Goldwell**€12.69**496 rev2y ago](https://www.amazon.de/dp/B0CT8ZV2BB) [**STYLESIGN TEXTURE ROUGHMAN TEXTURGEBENDE PASTE ideal für mittelstarkes bis kräftiges Haar 100ml**Goldwell**€11.05**838 rev2y ago](https://www.amazon.de/dp/B0CT8Z3HYD) [**Goldwell STYLESIGN HEAT STYLING GLÄTTENDES SERUM SPRAY ideal für alle Haarstrukturen 100ml**Goldwell**€12.22**326 rev2y ago](https://www.amazon.de/dp/B0CT8X7XG8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Goldwell Dualsenses Rich Repair Aufbau Conditioner für trockenes und geschädigtes Haar 200 ml**Goldwell**€12.09**4.5★**▲ 78%**](https://www.amazon.de/dp/B01MT9WHAO) [**Goldwell Dualsenses Blondes & Highlights Anti Yellow Shampoo 1er Pack (1 x 1 l) Unparfümiert**Goldwell**€17.03**4.6★**▲ 66%**](https://www.amazon.de/dp/B01N11R9LD) [**Goldwell STYLESIGN TEXTURE ROUGHMAN TEXTURGEBENDE PASTE XXL ideal für mittelstarkes bis kräftiges Haar 150ml**Goldwell**€13.47**4.2★**▲ 57%**](https://www.amazon.de/dp/B0DFJ2DLQH) [**Goldwell Dualsenses Sun Reflects UV Protect Spray 1er Pack (1 x 150 ml) Unparf miert**Goldwell**€11.92**4.6★**▲ 35%**](https://www.amazon.de/dp/B06WWHCM94) [**STYLE MASTERS Memory Spray 150 ml Texturspray für einen vielseitigen Look Stylingprodukt mit flexiblem Halt Haarstyling für ein natürliches Finish & optimale Ergebnisse**REVLON PROFESSIONAL**€7.88**4.2★**▲ 35%**](https://www.amazon.de/dp/B07D5JTRVH)
**~~View all trending →~~**
## **What buyers say about olaplex 9**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**27%
*“Super Produkte”*
**Geruch**10%
*“Der Duft ist angenehm dezent – leicht frisch, clean und elegant, wie ein hochwertiges Spa-Gefühl”*
**Haarstyling**8%
*“Voll schön zum Stylen, macht das Haar geschmeidig”*
**Eignung Glattes Haar**7%
*“Bestes Hair and body”*
**Preis-Leistungs-Verhältnis**5%
*“PREIS LEISTUNG SUPER”*
**beworben Vs Tatsächliches Produkt**4%
*“Wie bestellt”*
**Weiches Gefühl**4%
*“Goldwell Smooth”*
**Haftung/Klebrigkeit**3%
*“Für mich bietet es den besten Halt und die beste Stylingfähigkeit auf dem Markt: kein Verkleben, kein unnatürlicher Glanz und die Haare wirken gefühlt sogar etwas voller und griffiger”*
**Helligkeit/Glanz/Glühen**2%
*“glänzen schön”*
**Benutzerfreundlichkeit**2%
*“Nur leichter zu verarbeiten”*
### **What buyers complain about **
**Haarverwandt**10%
*“Macht die Haare strohig”*
**Eignung für kurzes Haar**9%
*“Ich habe sehr feines, dünnes und kurzes Haar”*
**Geruch**8%
*“Stinkt fürchterlich”*
**Haftung/Klebrigkeit**8%
*“zäh klebrig”*
**Preis-Leistungs-Verhältnis**7%
*“etwas teuer”*
**Qualität insgesamt**6%
*“Definitiv kein gutes Produkt”*
**Feucht/Trocken**5%
*“Paste ist wässrig”*
**Benutzerfreundlichkeit**4%
*“Nicht nutzbar”*
**Ölig/fettig**4%
*“Nur sparsam auftragen, da sonst die Haare fettig wirken könnten”*
**Griff**3%
*“Halt ist etwas schwächer”*
### **Top return reasons **
**Defekt Material/Teile**18%
**Geruch**13%
**Funktionalität insgesamt**11%
**Gesamtgröße**7%
**Haftung/Klebrigkeit**6%
**Benutzerfreundlichkeit**6%
**Qualität insgesamt**5%
**Produktzustand**4%
**Eignung für kurzes Haar**4%
**Preis-Leistungs-Verhältnis**3%
## **Common questions**
- **Is olaplex 9 profitable to sell on Amazon Germany?**
- The niche generates €85K/yr across 43 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the olaplex 9 niche?**
- 12 brands and 125 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in olaplex 9?**
- Top complaints mined from reviews: Haarverwandt, Eignung für kurzes Haar, Geruch. The return rate is 0.1%.
- **When does demand for olaplex 9 peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the olaplex 9 niche?**
- Listings span €3.92–€30.98; the average listing price is €14.27 (sweet spot $15–$100). The average incumbent carries 1,128 reviews — the moat a new listing must climb.
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