---
title: "No Cosmetics — €68K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/no-cosmetics"
last_updated: "2026-08-10T02:30:51.175Z"
locale: en
meta:
description: "Niche score 36/100 · €68K/yr market · 399K searches/yr · €14.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · €68K/yr market · 399K searches/yr · €14.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "No Cosmetics — €68K/yr Amazon DE Niche (2026) - Flapen"
---
# **no cosmetics**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 17Growth 17Conversion 14Competition 22Returns 99Price range 76Avg price 74Brand share 37Review moat 18Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****€4.15–€50.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****€14.85**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****17,656.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****€68K**
€68K/yr · 399K searches
**Growth**
**Bad****-16.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=de&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon Germany niche tracking, no cosmetics is a €68K/yr Amazon Germany market (399K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 36/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **no cosmetics market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **€59K–€74K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#1,398**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **69%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**92**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**12%**
- Nø Cosmetics50% - The Ordinary14% - Mixa7% - Generisch7% - PAULA'S CHOICE5% - CeraVe5% - Open — no brand owns it (4 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -16.4% search growth over the last 90 days.
10K6KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/no-cosmetics/trend)
## **Top no cosmetics search terms**
- **no cosmetics**289K/yr-16.5%0.4% conv. - **nø cosmetics**37K/yr+22.4%0.1% conv. - **no cosmetics creme**11K/yr-40.0%0.1% conv. - **no cosmetics toner**7K/yr-17.8%0.1% conv. - **mixa anti unreinheiten**11K/yr-2.8%5.9% conv. - **no cosmetics serum**11K/yr-47.3%0.3% conv. - **no cosmetics liquid hydrator**6K/yr-9.4%0.1% conv. - **no cosmetic**5K/yr-16.5%0.2% conv. - **no kosmetik**3K/yr-36.9%0.0% conv. - **no make up**3K/yr-35.2%0.0% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/no-cosmetics/search-terms)
## **Top no cosmetics products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%€10K30%€20K45%€30K60%€41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nø Cosmetics Enjoy Today Vitamin C Serum**Nø Cosmetics**€17.11**4.5★11 rev](https://www.amazon.de/dp/B0CPFNYRJQ) [2**The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml**The Ordinary**€4.69**4.5★57,657 rev](https://www.amazon.de/dp/B01MDTVZTZ) [3**No Cosmetics 120H Liquid Hydrator 100 ml**Nø Cosmetics**€13.91**4.5★37 rev](https://www.amazon.de/dp/B0CP841RCG) [4**Paulas Choice SKIN PERFECTING 2% BHA Liquid Peeling - Gesichtspeeling mit Salicylsäure - Bekämpft Unreine Haut & Mitesser - Verkleinert Poren Sichtbar - Mischhaut Fettige & Akne Haut - 30 ml**PAULA'S CHOICE**€11.79**4.3★27,616 rev](https://www.amazon.de/dp/B07PQSRXR6) [5**No Cosmetics Liquids Bundle - Refiner + Hydrator + Illuminator + Balancer**Generisch**€50.73**5.0★1 rev](https://www.amazon.de/dp/B0DZHMTJPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nø Cosmetics Repair Today Intensive Repair Cream 50 ml**Generisch**€19.89**0 rev1y ago](https://www.amazon.de/dp/B0FD3PRTWX) [**No Cosmetics Liquids Bundle - Refiner + Hydrator + Illuminator + Balancer**Generisch**€50.73**1 rev1y ago](https://www.amazon.de/dp/B0DZHMTJPQ) [**Mixa Anti-Unreinheiten Serum Für zu Akne neigende und sensible Haut Mit Salicylsäure Squalan und Niacinamid Geeignet für Gesicht & Hals Hypoallergen 30 ml**Mixa**€9.87**398 rev1y ago](https://www.amazon.de/dp/B0DCCCBRWR) [**Mixa Anti-Unreinheiten Comfort Cleanser Für zu Akne neigende und sensible Haut Glättet das Erscheinungsbild der Poren Mit Salicylsäure und Squalan Geeignet für Gesicht & Hals Hypoallergen 150 ml**Mixa**€4.15**607 rev1y ago](https://www.amazon.de/dp/B0DCC9HD3Y) [**Nø Cosmetics Enjoy Today Vitamin C Serum**Nø Cosmetics**€17.11**11 rev2y ago](https://www.amazon.de/dp/B0CPFNYRJQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Zero Pore Pad 2.0 | Doppelseitige Toner-Pads mit 4 5% AHA & 0 45% BHA | Für Porenverfeinerung und ein glattes Hautbild | Ideal für alle Hauttypen | Korean Skin Care 70 Pads (1 Pack)**medicube**€14.72**4.6★**▲ 185%**](https://www.amazon.de/dp/B09V7Z4TJG) [**Nø Cosmetics Repair Today Intensive Repair Cream 50 ml**Generisch**€19.89**0.0★**▲ 181%**](https://www.amazon.de/dp/B0FD3PRTWX) [**Ähm nö Sommer Rundhals Top-Ähm nö Damen Slim fit Shirt mit Spruch Basic Longshirt (City-464-3XL-Schwarz)**OwnDesigner**€17.76**3.8★**▲ 177%**](https://www.amazon.de/dp/B08DV8FH14) [**Nø Cosmetics Enjoy Today Vitamin C Serum**Nø Cosmetics**€17.11**4.5★**▲ 126%**](https://www.amazon.de/dp/B0CPFNYRJQ) [**No Cosmetics Liquids Bundle - Refiner + Hydrator + Illuminator + Balancer**Generisch**€50.73**5.0★**▲ 56%**](https://www.amazon.de/dp/B0DZHMTJPQ)
**~~View all trending →~~**
## **What buyers say about no cosmetics**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**19%
*“Beste Produkt”*
**Wimpernqualität**12%
*“Beste Mascara”*
**Eignung für Mischhaut**11%
*“Bestes Gesichtsserum”*
**Preis-Leistungs-Verhältnis**6%
*“Oft zum Bestpreis”*
**beworben Vs Tatsächliches Produkt**5%
*“Hält was sie verspricht”*
**Eignung für trockene Haut**4%
*“Klare Empfehlung für alle mit sensibler oder trockener Haut”*
**Weiches Gefühl**3%
*“So soft”*
**Reinigung**3%
*“Sehr guter Cleanser, der bei mir täglich abends zum Einsatz kommt”*
**Komfort insgesamt**3%
*“Super angenehm auf Gesicht”*
**Saugfähigkeit**3%
*“Sie zieht gut ein und kann für das Gesicht und den Körper verwendet werden”*
### **What buyers complain about **
**Feucht/Trocken**8%
*“Trocknet die Haut extrem aus”*
**Eignung für trockene Haut**7%
*“Ich muss danach erstmal mein Gesicht nochmal mit Wasser waschen um das Zeug wieder runterzubekommen, weil es sich getrocknet sehr seltsam auf der Haut anfühlt”*
**Funktionalität insgesamt**7%
*“funktioniert nicht”*
**Preis-Leistungs-Verhältnis**6%
*“Der Preissprung trübt den Gesamteindruck”*
**Allergien**6%
*“Meine Haut wirkte gereizt und unruhig”*
**Symptomreduktion**5%
*“bisher kein sichtbarer Erfolg.”*
**Wimpernqualität**5%
*“Schlechte Mascara”*
**Gesamtgröße**5%
*“Zu klein”*
**Produktzustand**4%
*“Produkte sind bereits offen geliefert wurden”*
**Hautgesundheit**3%
*“Unerwünschte Reaktion der Haut”*
### **Top return reasons **
**Funktionalität insgesamt**12%
**Eignung für Mischhaut**12%
**Feucht/Trocken**8%
**Qualität insgesamt**7%
**Preis-Leistungs-Verhältnis**7%
**Gesamtgröße**6%
**Hautgesundheit**5%
**Geruch**5%
**beworben Vs Tatsächliches Produkt**5%
**Produktzustand**3%
## **Common questions**
- **Is no cosmetics profitable to sell on Amazon Germany?**
- The niche generates €68K/yr across 13 tracked products. 90-day search growth is -16.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the no cosmetics niche?**
- 10 brands and 92 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in no cosmetics?**
- Top complaints mined from reviews: Feucht/Trocken, Eignung für trockene Haut, Funktionalität insgesamt. The return rate is 0.1%.
- **What does it cost to enter the no cosmetics niche?**
- Listings span €4.15–€50.73; the average listing price is €14.85 (sweet spot $15–$100). The average incumbent carries 17,657 reviews — the moat a new listing must climb.
## **Related niches in Kosmetik**
- 64 [**tattoo maschine set**](https://flapen.com/research/de/kosmetik/tattoo-maschine-set)€1.1M/yr-2.3%**Worth a look**- 64 [**badebomben kinder**](https://flapen.com/research/de/kosmetik/badebomben-kinder)€951K/yr-56.3%**Worth a look**- 64 [**fußnägel zum aufkleben**](https://flapen.com/research/de/kosmetik/fussnaegel-zum-aufkleben)€85K/yr+401.2%**Worth a look**- 65 [**wimpernlifting set**](https://flapen.com/research/de/kosmetik/wimpernlifting-set)€1.1M/yr-7.5%**Worth a look**- 65 [**nail art marker**](https://flapen.com/research/de/kosmetik/nail-art-marker)€15K/yr+443.7%**Worth a look**- 65 [**zornesfalte pflaster**](https://flapen.com/research/de/kosmetik/zornesfalte-pflaster)€311K/yr-21.9%**Worth a look**[**All Kosmetik niches **](https://flapen.com/research/de/kosmetik)