---
title: "Nivea Deo — €135K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/nivea-deo"
last_updated: "2026-08-10T02:30:55.896Z"
locale: en
meta:
description: "Niche score 51/100 · €135K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · €135K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nivea Deo — €135K/yr Amazon DE Niche (2026) - Flapen"
---
# **nivea deo**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 30Growth 61Conversion 77Competition 59Returns 100Price range 47Avg price 15Brand share 0Review moat 90Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****209.69**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+37.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€1.97–€26.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****€135K**
€135K/yr · 342K searches
**Avg price**
**Bad****€5.33**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nivea deo is a €135K/yr Amazon Germany market (342K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nivea deo market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **€213K–€267K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#202**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **53%**
- **Out of stock**
- **19.8%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 86%
**Open market**
**0%**
- NIVEA66% - Beiersdorf20% - NIVEA MEN13%
## **Top nivea deo search terms**
- **nivea deo**225K/yr+25.4%5.0% conv. - **nivea deo damen**46K/yr+61.2%6.3% conv. - **nivea deo spray**17K/yr+59.4%6.6% conv. - **deo nivea**19K/yr+32.0%7.8% conv. - **deo nivea damen**13K/yr+48.5%9.3% conv. - **deo damen nivea**8K/yr+91.5%7.3% conv. - **nivea antitranspirant**5K/yr+62.0%5.4% conv. - **nivea spray**4K/yr+129.3%3.4% conv. - **nivea deo spray damen**4K/yr+119.8%7.0% conv. - **nivea deo ohne aluminium**3K/yr+92.7%4.2% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/nivea-deo/search-terms)
## **Top nivea deo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%€7K10%€14K15%€20K20%€27K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA Deodorant Fresh Natural spray 150 ml**NIVEA**€2.21**4.8★391 rev](https://www.amazon.de/dp/B00PWL0M64) [2**NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)**NIVEA**€2.32**4.3★21 rev](https://www.amazon.de/dp/B0GNSYKT2G) [3**NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)**NIVEA**€2.23**4.4★41 rev](https://www.amazon.de/dp/B0GNSXVT8N) [4**NIVEA Antitranspirant Fresh Sensation Spray 150ml**NIVEA**€1.97**4.6★76 rev](https://www.amazon.de/dp/B0CCP52NHD) [5**NIVEA Dry Comfort Roll-on im 6er Pack (6 x 50 ml) Anti-Transpirant Deo mit 72h Schutz bewährtes Roll-On-Deo für Frauen**NIVEA**€14.96**4.7★353 rev](https://www.amazon.de/dp/B09BDCKJ65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA Derma Control Clinical trockenes Hautgefühl Deo Spray Deodorant mit 100h Anti-Transpirant-Schutz pflegendes Antitranspirant mit 2x Hyaluron und Vitamin C (150 ml)**NIVEA**€3.31**13 rev2mo ago](https://www.amazon.de/dp/B0GXRQ1FMW) [**NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)**NIVEA**€2.32**21 rev4mo ago](https://www.amazon.de/dp/B0GNSYKT2G) [**NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)**NIVEA**€2.23**41 rev4mo ago](https://www.amazon.de/dp/B0GNSXVT8N) [**NIVEA Black & White Invisible Clear Deo Spray Anti-Transpirant mit patentierter Anti-Flecken-Formel Deodorant mit 72h Schutz (250 ml)**NIVEA**€3.24**5 rev4mo ago](https://www.amazon.de/dp/B0GNSY2DXW) [**NIVEA Starlight Garden Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)**NIVEA**€2.51**7 rev4mo ago](https://www.amazon.de/dp/B0GNSMXB7Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Derma Control Clinical trockenes Hautgefühl Deo Spray Deodorant mit 100h Anti-Transpirant-Schutz pflegendes Antitranspirant mit 2x Hyaluron und Vitamin C (150 ml)**NIVEA**€3.31**4.6★**▲ 111%**](https://www.amazon.de/dp/B0GXRQ1FMW) [**NIVEA Black & White Invisible Clear Deo Spray Anti-Transpirant mit patentierter Anti-Flecken-Formel Deodorant mit 72h Schutz (250 ml)**NIVEA**€3.24**4.8★**▲ 110%**](https://www.amazon.de/dp/B0GNSY2DXW) [**NIVEA Solar Sparks Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)**NIVEA**€2.32**4.3★**▲ 107%**](https://www.amazon.de/dp/B0GNSYKT2G) [**NIVEA Floral Moon Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit floralem Duft (150 ml)**NIVEA**€2.23**4.4★**▲ 101%**](https://www.amazon.de/dp/B0GNSXVT8N) [**NIVEA Starlight Garden Limited Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit fruchtigem Duft (150ml)**NIVEA**€2.51**3.8★**▲ 97%**](https://www.amazon.de/dp/B0GNSMXB7Q)
**~~View all trending →~~**
## **What buyers say about nivea deo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**50%
*“Riecht cool”*
**beworben Vs Tatsächliches Produkt**9%
*“Macht was er soll”*
**Qualität insgesamt**8%
*“Super Produkt”*
**Preis-Leistungs-Verhältnis**7%
*“Superpreis”*
**Haltbarkeit**4%
*“hält lange vor”*
**Komfort insgesamt**3%
*“Sehr angenehm auf der Haut”*
**Gesamtgröße**2%
*“Passt”*
**Eignung für Mischhaut**1%
*“Preis Leistung super, Hautfreundlich”*
**Eignung für trockene Haut**1%
*“Der NIVEA MEN Dry Impact Antitranspirant Roll-On überzeugt mit einer zuverlässigen Wirkung”*
**Benutzerfreundlichkeit**1%
*“ideal für den täglichen Gebrauch”*
### **What buyers complain about **
**Geruch**29%
*“Stört und Stinkt”*
**Preis-Leistungs-Verhältnis**13%
*“Teuer”*
**Allergien**9%
*“Leider nach drei Wochen Ekzem entwickelt”*
**Qualität insgesamt**3%
*“Müll Qualität”*
**Fleckenbeständigkeit**3%
*“Hinterlässt leider weiße Flecken”*
**Haltbarkeit**3%
*“Hält nicht”*
**Feucht/Trocken**3%
*“Sehr feucht und hilft leider gar nichts”*
**Benutzerfreundlichkeit**2%
*“Habe am Anfang Schwierigkeiten gehabt, das Spray zu benutzen”*
**Einfache Anwendung**2%
*“Lässt sich sehr schlecht auftragen im Vergleich zu anderen Rollerprodukten von Nivea”*
**Haftung/Klebrigkeit**2%
*“Fängt mit der Zeit an klebrig zu werden”*
### **Top return reasons **
**Defekt Material/Teile**31%
**Auslaufsicher**31%
**beworben Vs Tatsächliches Produkt**8%
**Ethisch/nachhaltig bezogen**8%
**Preis-Leistungs-Verhältnis**8%
**Haftung/Klebrigkeit**8%
**Funktionalität insgesamt**8%
## **Common questions**
- **Is nivea deo profitable to sell on Amazon Germany?**
- The niche generates €135K/yr across 32 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +37.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the nivea deo niche?**
- 3 brands and 45 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nivea deo?**
- Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Allergien. The return rate is 0.0%.
- **What does it cost to enter the nivea deo niche?**
- Listings span €1.97–€26.65; the average listing price is €5.33 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.
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