---
title: "Nivea Deo Roll on — €88K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/nivea-deo-roll-on"
last_updated: "2026-08-10T02:32:43.554Z"
locale: en
meta:
description: "Niche score 49/100 · €88K/yr market · 139K searches/yr · €7.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · €88K/yr market · 139K searches/yr · €7.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nivea Deo Roll on — €88K/yr Amazon DE Niche (2026) - Flapen"
---
# **nivea deo roll on**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 60Conversion 81Competition 54Returns 100Price range 39Avg price 21Brand share 0Review moat 86Quality gap 33
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****277.96**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+36.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****€1.93–€23.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****€88K**
€88K/yr · 139K searches
**Avg price**
**Bad****€7.42**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nivea deo roll on is a €88K/yr Amazon Germany market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nivea deo roll on market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **€186K–€223K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **52%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**0%**
- NIVEA MEN61% - NIVEA22% - Beiersdorf17%
## **Demand**
Weekly Amazon search volume, last 24 weeks — +36.6% search growth over the last 90 days.
10K6KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/nivea-deo-roll-on/trend)
## **Top nivea deo roll on search terms**
- **nivea deo herren**47K/yr+41.3%7.5% conv. - **nivea men deo**39K/yr+24.7%5.9% conv. - **nivea deo men**15K/yr+17.9%6.7% conv. - **deo nivea men**9K/yr+49.5%10.3% conv. - **deo herren nivea men**9K/yr+76.3%9.8% conv. - **nivea fresh active**6K/yr+52.4%5.6% conv. - **nivea men deo spray**5K/yr+30.8%9.1% conv. - **nivea men fresh active**5K/yr+43.7%7.4% conv. - **deo herren nivea**4K/yr+55.0%10.2% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/nivea-deo-roll-on/search-terms)
## **Top nivea deo roll on products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€4K8%€7K12%€11K16%€14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA MEN Deodorant Fresh Active Spray 250 ml**NIVEA**€3.47**4.6★89 rev](https://www.amazon.de/dp/B0CCP6LR97) [2**NIVEA MEN Alpine Breeze Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)**NIVEA MEN**€2.04**4.5★244 rev](https://www.amazon.de/dp/B0F5BPNGX2) [3**NIVEA MEN Cool Marine Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)**NIVEA MEN**€2.11**4.5★183 rev](https://www.amazon.de/dp/B0F5BQSFWT) [4**NIVEA MEN Dry Impact 72H Antitranspirant im Ball für Männer 50ml**NIVEA MEN**€2.52**4.7★464 rev](https://www.amazon.de/dp/B09BFNCFN2) [5**NIVEA MEN Fresh Active Deodorant Pumpspray 75ml**Beiersdorf**€3.83**4.7★161 rev](https://www.amazon.de/dp/B0DT78QBDZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA MEN Black & White Invisible Deo Spray Deodorant mit Anti-Flecken-Formel zuverlässiger 72h Anti-Transpirant-Schutz und Active Protection (150 ml)**NIVEA MEN**€2.41**0 rev4mo ago](https://www.amazon.de/dp/B0GNSTZ113) [**NIVEA MEN Alpine Breeze Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)**NIVEA MEN**€2.04**244 rev1y ago](https://www.amazon.de/dp/B0F5BPNGX2) [**NIVEA MEN Cool Marine Artist Edition Deo Spray Deodorant für 72h Anti-Transpirant-Schutz gegen Schweiß und Geruch Deospray mit erfrischendem Duft (150 ml)**NIVEA MEN**€2.11**183 rev1y ago](https://www.amazon.de/dp/B0F5BQSFWT) [**NIVEA MEN Fresh Active Deodorant Pumpspray 75ml**Beiersdorf**€3.83**161 rev1y ago](https://www.amazon.de/dp/B0DT78QBDZ) [**NIVEA MEN Black & White Invisible Original Deo Roll-On Antitranspirant mit 72h Schutz und Anti-Flecken-Formel Deodorant ohne Ethylalkohol mit frischem Duft (50 ml)**Beiersdorf**€2.41**152 rev1y ago](https://www.amazon.de/dp/B0DT76YMYG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA MEN Black & White Invisible Deo Spray Deodorant mit Anti-Flecken-Formel zuverlässiger 72h Anti-Transpirant-Schutz und Active Protection (150 ml)**NIVEA MEN**€2.41**0.0★**▲ 203%**](https://www.amazon.de/dp/B0GNSTZ113) [**NIVEA MEN Deospray für 72h Schutz gegen Schweiß und Geruch Anti-Transpirant Formel mit antibakterieller Wirkung Deodorant mit verführerischem und frischem Duft Fresh Sensation Deo Spray (150 ml)**NIVEA MEN**€2.35**4.6★**▲ 174%**](https://www.amazon.de/dp/B0C1THF3QG) [**Nivea Herren deo Spray Fresh Active 72h 150 ml**NIVEA MEN**€2.32**3.9★**▲ 169%**](https://www.amazon.de/dp/B00PWKYXL0) [**NIVEA Men Fresh Active Deodorant für Herren Spray mit Meeresextrakten Antitranspirant für 48 Stunden frischen Duft 4 Flaschen à 150 ml**NIVEA**€15.31**4.4★**▲ 101%**](https://www.amazon.de/dp/B0C6MX111S) [**NIVEA MEN Deodorant Fresh Active Spray 250 ml**NIVEA**€3.47**4.6★**▲ 94%**](https://www.amazon.de/dp/B0CCP6LR97)
**~~View all trending →~~**
## **What buyers say about nivea deo roll on**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**44%
*“Riecht cool”*
**Qualität insgesamt**13%
*“Top Produkte”*
**beworben Vs Tatsächliches Produkt**9%
*“Macht was er soll”*
**Preis-Leistungs-Verhältnis**6%
*“absolut sein Geld wert”*
**Haltbarkeit**5%
*“Hält lange an”*
**Einfache Anwendung**3%
*“Enorm zuverlässig und leicht zu applizieren”*
**Benutzerfreundlichkeit**2%
*“ideal für den täglichen Gebrauch”*
**Allergien**2%
*“Nivea gibt es hier keine Irritationen.”*
**Fleckenbeständigkeit**2%
*“Keine Flecken in der Kleidung”*
**Gesamtgröße**2%
*“Passt”*
### **What buyers complain about **
**Geruch**22%
*“Stört und Stinkt”*
**Allergien**10%
*“Leider verursacht es mir Juckreiz”*
**Haltbarkeit**9%
*“Bricht ab”*
**Preis-Leistungs-Verhältnis**9%
*“Der Preis ist ein bisschen zu teuer”*
**Funktionalität insgesamt**5%
*“Der Deo Roll-on funktioniert leider nicht richtig”*
**Qualität insgesamt**4%
*“Müll Qualität”*
**Einfache Anwendung**3%
*“Anwendung nicht so gut”*
**Rückstand**3%
*“Ich habe auf dieses Deo überall so weiße Rückstände gehabt”*
**Haftung/Klebrigkeit**3%
*“Fängt mit der Zeit an klebrig zu werden”*
**Materialqualität**3%
*“Rollt schlecht und es kommt kaum Material aus dem Roll on”*
### **Top return reasons **
**Schutz**100%
## **Common questions**
- **Is nivea deo roll on profitable to sell on Amazon Germany?**
- The niche generates €88K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the nivea deo roll on niche?**
- 3 brands and 69 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nivea deo roll on?**
- Top complaints mined from reviews: Geruch, Allergien, Haltbarkeit. The return rate is 0.1%.
- **What does it cost to enter the nivea deo roll on niche?**
- Listings span €1.93–€23.43; the average listing price is €7.42 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.
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