---
title: "newsha shampoo — €4.1M/yr Amazon Germany Niche, Score 61/100 - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/newsha-shampoo"
last_updated: "2026-07-20T18:09:49.737Z"
locale: en
meta:
description: "newsha shampoo shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "newsha shampoo shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "newsha shampoo — €4.1M/yr Amazon Germany Niche, Score 61/100 - Flapen"
---
# **newsha shampoo**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 97Growth 21Conversion 80Competition 81Returns 99Price range 82Avg price 84Brand share 0Review moat 24Quality gap 38
**Returns**
**Incredible****0.2%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****€4.1M**
€4.1M/yr · 2.7M searches
**Avg price**
**Great****€18.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****€8.23–€50.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,488.56**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, newsha shampoo is a €4.1M/yr Amazon Germany market (2.7M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **€2.8M–€3.7M**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **165 days**
## **Competition**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**4 **—flat
**Sellers**
**113**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**0%**
- Olaplex47% - KÉRASTASE27% - Wella Professionals17% - Redken10% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 48 weeks — -8.8% search growth over the last 90 days.
100K60KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/de/kosmetik/newsha-shampoo/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%€163K8%€325K12%€488K16%€650K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 45 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Olaplex N.4 Bond Maintenance Hair Strengthening Shampoo: Repairs Damage & Defend Against Future Breakage | Hydration & Softness | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**Olaplex**€15.95**4.5★13,719 rev](https://www.amazon.de/dp/B08TWQ37XF) [2**Olaplex N.5 Bond Maintenance Hair Strengthening Conditioner: Repairs Damage & Defend Against Future Breakage | Reduce Frizz | For Coily Curly Straight and Wavy 250 mL / 8.5 Fl. Oz.**Olaplex**€15.06**4.5★10,544 rev](https://www.amazon.de/dp/B08TWV3S41) [3**Kérastase | Shampoo für feines Haar Nährendes und kräftigendes Haarbad gegen Haarverlust Bain Hydra-Fortifiant Genesis 250 ml**KÉRASTASE**€18.50**4.5★9,680 rev](https://www.amazon.de/dp/B083JJHLT4) [4**Wella Professionals Wella Fusion Intense Repair Shampoo Tiefenreinigungsshampoo Haarpflege für kaputtes Haar Haarshampoo für bessere Kämmbarkeit 1 L**Wella Professionals**€17.07**4.6★15,526 rev](https://www.amazon.de/dp/B06Y1YBBMV) [5**Olaplex No 7 Bonding Haar Öl Konzentriertes Hochglanzöl Hitzeschutz Glättet Und Macht Das Haar Sichtbar Weich Verleiht Der Farbe Mehr Lebendigkeit Bis Zu 72 Stunden Frizz-Kontrolle 30ml**Olaplex**€14.12**4.6★16,043 rev](https://www.amazon.de/dp/B07ZHKTQL3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olaplex N.3PLUS Complete Repair Treatment: Die Haarkur Zur Reparatur Von Haarschäden Für Sofort Stärkeres Geschmeidigeres Haar 100 ml**Olaplex**€26.69**748 rev4mo ago](https://www.amazon.de/dp/B0GHSXYY3Z) [**Olaplex Healthy Hair Discovery Set: N4 5 0.5 6 7 | Reinigt Spendet Feuchtigkeit Reduziert Haarbruch Verleiht Glanz & Geschmeidigkeit | Für Stark Gelocktes Lockiges Glattes Und Gewelltes Haar**Olaplex**€21.41**485 rev7mo ago](https://www.amazon.de/dp/B0G6GF9824) [**Olaplex Rich Hydration Mask: Kutikula-Versiegelnde Maske | Spendet Feuchtigkeit & Bändigt Frizz | Für Trockenes Oder Mittelstarkes Bis Kräftiges Haar 200 mL**Olaplex**€32.78**1,140 rev11mo ago](https://www.amazon.de/dp/B0FLTGFKPR) [**Olaplex N.4FINE Bond Maintenance Leichtes Volumen-Shampoo | Repariert Schäden & Schützt Vor Zukünftigem Haarbruch | Verdoppelt Das Haarvolumen 250 mL**Olaplex**€17.34**1,310 rev1y ago](https://www.amazon.de/dp/B0F3FQS4NY) [**Kérastase Gloss Absolu Bain Hydra-Glaze Shampoo für langes zu Frizz neigendes Haar Mit Hyaluronsäure Glykolsäure und Wildrosenöl Für intensiven Glanz & Volumen 250ml**KÉRASTASE**€17.64**3,229 rev1y ago](https://www.amazon.de/dp/B0DQTZ2PDD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olaplex N.3PLUS Complete Repair Treatment: Die Haarkur Zur Reparatur Von Haarschäden Für Sofort Stärkeres Geschmeidigeres Haar 100 ml**Olaplex**€26.69**4.5★**▲ 266%**](https://www.amazon.de/dp/B0GHSXYY3Z) [**Olaplex Healthy Hair Discovery Set: N4 5 0.5 6 7 | Reinigt Spendet Feuchtigkeit Reduziert Haarbruch Verleiht Glanz & Geschmeidigkeit | Für Stark Gelocktes Lockiges Glattes Und Gewelltes Haar**Olaplex**€21.41**4.4★**▲ 205%**](https://www.amazon.de/dp/B0G6GF9824) [**Kérastase Nutritive Shampoo für normales bis leicht trockenes Haar Feuchtigkeitsspendendes und revitalisierendes Haarbad Ohne Parabene Bain Satin Hydrating Shampoo 250 ml**KÉRASTASE**€16.87**4.6★**▲ 174%**](https://www.amazon.de/dp/B0BZZJYKZ6) [**Kérastase Chronologiste Bain Régénérant Shampoo Anti-Aging Pflege mit Hyaluronsäure & Abyssin für kräftigeres glänzenderes Haar mit Feuchtigkeit ohne Parabene & Farbstoffe 250 ml**KÉRASTASE**€24.28**4.5★**▲ 85%**](https://www.amazon.de/dp/B08F6959F9) [**Wella Professionals Fusion Intense Repair Shampoo Tiefenreinigungsshampoo Haarpflege für kaputtes Haar Haarshampoo für bessere Kämmbarkeit 500ml**Wella Professionals**€13.63**4.6★**▲ 66%**](https://www.amazon.de/dp/B07DGTHNTD)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Qualität insgesamt**16%
*“Super Produkt”*
**Weiches Gefühl**13%
*“Mildes Schampo”*
**Geruch**10%
*“Der Geruch floral”*
**Haarstyling**7%
*“Healthy Hair Discovery Set”*
**Preis-Leistungs-Verhältnis**6%
*“Definitiv sein Geld wert”*
**Eignung Glattes Haar**6%
*“super Shampoo für feines, dünnes Haar”*
**Haarwachstum**5%
*“Super Produkt macht Haare voluminöser”*
**beworben Vs Tatsächliches Produkt**4%
*“Das Produkt macht, was es soll”*
**Reinigung**4%
*“Sanftes Shampoo”*
**Feucht/Trocken**3%
*“REDKEN All Soft Shampoo ist Intensiv Feuchtigkeitsspendendend, für mehr Gechmeidigkeit und Glanz”*
### **What buyers complain about **
**Preis-Leistungs-Verhältnis**20%
*“Schade bei den Preisen”*
**Feucht/Trocken**8%
*“Trocknet die Haare extrem aus”*
**Haarverwandt**7%
*“Furchtbar, Haare werden wie Stroh”*
**Geruch**5%
*“Stinkt und macht klebrige, babbige Haare”*
**Ölig/fettig**5%
*“Undacht fettigen Ansatz”*
**Allergien**3%
*“Die Kopfhaut juckt”*
**Qualität insgesamt**3%
*“Absolut schlecht”*
**beworben Vs Tatsächliches Produkt**2%
*“Hält nicht was es verspricht”*
**Symptomreduktion**2%
*“habe aber keine verbesserungen feststellen können.”*
**Gesamtgröße**2%
*“es ist also nur eine kleine Flasche.”*
### **Top return reasons **
**Gesamtgröße**17%
**Eignung für kurzes Haar**14%
**Funktionalität insgesamt**12%
**Geruch**7%
**Ölig/fettig**7%
**Preis-Leistungs-Verhältnis**6%
**beworben Vs Tatsächliches Produkt**6%
**Defekt Material/Teile**5%
**Feucht/Trocken**5%
**Produktzustand**5%
## **Common questions**
- **Is newsha shampoo profitable to sell on Amazon Germany?**
- The niche generates €4.1M/yr across 45 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the newsha shampoo niche?**
- 4 brands and 113 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in newsha shampoo?**
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Feucht/Trocken, Haarverwandt. The return rate is 0.2%.
- **What does it cost to enter the newsha shampoo niche?**
- Listings span €8.23–€50.00; the average listing price is €18.44 (sweet spot $15–$100). The average incumbent carries 6,489 reviews — the moat a new listing must climb.
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