---
title: "Nagellack — €335K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/nagellack"
last_updated: "2026-08-10T03:23:52.439Z"
locale: en
meta:
description: "Niche score 59/100 · €335K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · €335K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nagellack — €335K/yr Amazon DE Niche (2026) - Flapen"
---
# **nagellack**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 73Conversion 25Competition 87Returns 98Price range 32Avg price 20Brand share 33Review moat 25Quality gap 75
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+56.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****€335K**
€335K/yr · 2.4M searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****€0.94–€21.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,843.1**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****€7.11**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, nagellack is a €335K/yr Amazon Germany market (2.4M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jun. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nagellack market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **€356K–€427K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**95**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 60%
**Open market**
**12%**
- essie65% - Essence Cosmetics10% - Artdeco5% - MAYBELLINE3% - SUPWEE2% - SONGQEE2% - Open — no brand owns it (10 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +56.1% search growth over the last 90 days.
80K60KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/de/kosmetik/nagellack/trend)
## **Top nagellack search terms**
- **nagellack**912K/yr+44.2%1.0% conv. - **essie nagellack**486K/yr+58.3%1.3% conv. - **nagellack schnelltrocknend**224K/yr+58.1%1.2% conv. - **essie gel couture**131K/yr+66.2%2.3% conv. - **essence nagellack**95K/yr+50.8%2.1% conv. - **essie**108K/yr+6.8%1.0% conv. - **nagellack essie**72K/yr+53.7%1.4% conv. - **nail polish**74K/yr+23.0%0.6% conv. - **nagellack essence**50K/yr+98.6%2.2% conv. - **essie gel nagellack**35K/yr+318.8%2.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/nagellack/search-terms)
## **Top nagellack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€10K6%€20K9%€30K12%€40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gel by Essie Nagellack langanhaltender Nagellack mit glänzendem Finish Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Farbe: Nr. 485 princess charming Rosa**essie**€8.90**4.5★5,359 rev](https://www.amazon.de/dp/B0CZS7JH65) [2**Gel by Essie langanhaltender Nagellack Top Coat mit glänzendem Finish Maniküre ohne UV-Licht Professioneller Überlack mit Salon Effekt Gel by essie Farbe: Nr. 00 Transparent 1 x 13 5 ml**essie**€8.10**4.5★5,362 rev](https://www.amazon.de/dp/B07BBQ6K84) [3**Gel by Essie Nagellack langanhaltender Nagellack mit glänzendem Finish Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Farbe: Nr. 40 fairy tailor Rosa 1 x 13 5 ml**essie**€9.46**4.5★5,362 rev](https://www.amazon.de/dp/B007PTUEFU) [4**Essie Nagellack für farbintensive Fingernägel Nr. 6 ballet slippers Nude 13 5 ml**essie**€6.17**4.2★5,260 rev](https://www.amazon.de/dp/B009AQWGXE) [5**Gel by Essie Nagellack langanhaltender Nagellack mit glänzendem Finish Professionelle Nagellackfarbe ohne UV-Licht & bis zu 15 Tage Halt Gel by essie Farbe: Nr. 360 spiked with style Dunkelrot**essie**€8.84**4.5★5,359 rev](https://www.amazon.de/dp/B0CZS853TM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Size Me Up 13 5ml**essie**€10.73**307 rev3mo ago](https://www.amazon.de/dp/B0FR4V5H47) [**Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Frost Yourself 13 5ml**essie**€10.68**307 rev5mo ago](https://www.amazon.de/dp/B0FR4TFRNM) [**Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Drip Drip 13 5ml**essie**€10.83**309 rev5mo ago](https://www.amazon.de/dp/B0FR4NTD7S) [**Farbwechsel Nagellack 7Ml Temperaturgesteuerter Nagellack mit Farbtemperaturregelung langanhaltend und schnelltrocknend Air dry Color Change Nail polish für Nageldesign ohne UV-Lampe (Pink)**MrCuvaryas**€6.10**103 rev7mo ago](https://www.amazon.de/dp/B0G46Y9X82) [**6 PCS Nagellack Set - Schnell trocknend & Langanhaltend Red Shimmer Nagellack - Ungiftiger Farblack auf Wasserbasis Non-Toxic Water Based Nail Polish für DIY Salon Geschenk für Maniküre (BuntA)**MEITREND**€9.41**78 rev10mo ago](https://www.amazon.de/dp/B0FN7MFNJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Drip Drip 13 5ml**essie**€10.83**4.5★**▲ 151%**](https://www.amazon.de/dp/B0FR4NTD7S) [**Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Frost Yourself 13 5ml**essie**€10.68**4.4★**▲ 150%**](https://www.amazon.de/dp/B0FR4TFRNM) [**Gel by Essie Nagellack langanhaltender Nagellack Professionelle Nagellackfarbe Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion Farbe: Size Me Up 13 5ml**essie**€10.73**4.4★**▲ 143%**](https://www.amazon.de/dp/B0FR4V5H47) [**Farbwechsel Nagellack 7Ml Temperaturgesteuerter Nagellack mit Farbtemperaturregelung langanhaltend und schnelltrocknend Air dry Color Change Nail polish für Nageldesign ohne UV-Lampe (Pink)**MrCuvaryas**€6.10**3.4★**▲ 89%**](https://www.amazon.de/dp/B0G46Y9X82) [**MANHATTAN Last & Shine schnelltrocknender Nail Polish veganer & tierversuchsfreier Nagellack langanhaltend ultraglänzendes Finish 8ml Fb. 150 Sweet Macaron**Manhattan**€2.39**4.3★**▲ 84%**](https://www.amazon.de/dp/B0FL2XTP3M)
**~~View all trending →~~**
## **What buyers say about nagellack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**25%
*“Nagelhärter Color Strong”*
**Haltbarkeit**11%
*“gute Haltbarkeit”*
**Lackqualität**8%
*“Nagellacke sind in Ordnung,”*
**Qualität insgesamt**7%
*“Super Produkt”*
**Einfache Anwendung**6%
*“Ist super easy und schnell aufzutragen”*
**Helligkeit/Glanz/Glühen**5%
*“Shine in white natural”*
**Feucht/Trocken**5%
*“Gut aufzutragen, trocknet schnell”*
**Preis-Leistungs-Verhältnis**4%
*“Top Preisleitung”*
**beworben Vs Tatsächliches Produkt**4%
*“Also genau wie auf dem Bild”*
**Abdeckung**4%
*“Gute Deckkraft, schönes Set”*
### **What buyers complain about **
**Haltbarkeit**17%
*“keine Haltedauer”*
**Lackqualität**9%
*“Lack gefiel mir nicht besonders”*
**Farbe**7%
*“Pigmentierung: Sehr schlecht - der Lack deckt gar nicht”*
**Abdeckung**5%
*“Streifig nicht deckend”*
**Feucht/Trocken**5%
*“verkürzt die Trocknungszeit kein Stück.”*
**Funktionalität insgesamt**5%
*“Hält nichts von dem was es soll”*
**Preis-Leistungs-Verhältnis**4%
*“Etwas sehr teuer”*
**Qualität insgesamt**4%
*“Absolut Flop”*
**Einfache Anwendung**3%
*“beim auftragen habe ich immer Probleme.”*
**Stärke**3%
*“Taugt nix”*
### **Top return reasons **
**Farbe**47%
**Lackqualität**9%
**beworben Vs Tatsächliches Produkt**7%
**Funktionalität insgesamt**6%
**Auslaufsicher**5%
**Qualität insgesamt**5%
**Gesamtgröße**3%
**Produktzustand**3%
**Haltbarkeit**3%
**Abdeckung**2%
## **Common questions**
- **Is nagellack profitable to sell on Amazon Germany?**
- The niche generates €335K/yr across 69 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is +56.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the nagellack niche?**
- 16 brands and 95 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in nagellack?**
- Top complaints mined from reviews: Haltbarkeit, Lackqualität, Farbe. The return rate is 0.5%.
- **When does demand for nagellack peak?**
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nagellack niche?**
- Listings span €0.94–€21.75; the average listing price is €7.11 (sweet spot $15–$100). The average incumbent carries 4,843 reviews — the moat a new listing must climb.
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