---
title: "Nagellack Rot — €56K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/nagellack-rot"
last_updated: "2026-08-06T03:01:32.129Z"
locale: en
meta:
description: "Niche score 45/100 · €56K/yr market · 230K searches/yr · €8.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · €56K/yr market · 230K searches/yr · €8.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nagellack Rot — €56K/yr Amazon DE Niche (2026) - Flapen"
---
# **nagellack rot**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 46Conversion 36Competition 85Returns 97Price range 16Avg price 24Brand share 0Review moat 23Quality gap 68
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+16.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****€8.58**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,959.04**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****€1.48–€17.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****€56K**
€56K/yr · 230K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, nagellack rot is a €56K/yr Amazon Germany market (230K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nagellack rot market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **€51K–€69K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**5 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 73%
**Open market**
**0%**
- OPI82% - essie14% - Essence Cosmetics3% - Manhattan1% - PODERM0% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.5% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/de/kosmetik/nagellack-rot/trend)
## **Top nagellack rot search terms**
- **opi nagellack**133K/yr+14.9%1.7% conv. - **opi**37K/yr-1.1%1.1% conv. - **nagellack opi**11K/yr+27.5%1.4% conv. - **opi nail polish**7K/yr+30.6%0.9% conv. - **unterlack für fingernägel**8K/yr+16.6%8.1% conv. - **essie base coat**6K/yr+13.4%9.3% conv. - **unterlack**4K/yr+36.8%6.1% conv. - **essie unterlack**4K/yr+68.2%10.7% conv. - **base coat nagellack**4K/yr+20.7%6.6% conv. - **unterlack für fußnägel**2K/yr>1,000%10.3% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/nagellack-rot/search-terms)
## **Top nagellack rot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%€2K6%€3K9%€5K12%€7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OPI Nail Lacquer Big Apple Red Nagellack mit bis zu 7 Tagen Halt langanhaltender Nagellack in leuchtendem Rot mit extra breitem ProWide Pinsel für perfekte Nägel**OPI**€7.69**4.4★25,479 rev](https://www.amazon.de/dp/B0034E103K) [2**OPI Nail Lacquer Bubble Bath Nagellack mit bis zu 7 Tagen Halt langanhaltender Nagellack mit extra breitem ProWide Pinsel für perfekte Nägel**OPI**€8.70**3.8★21,772 rev](https://www.amazon.de/dp/B000NG889Q) [3**OPI RapiDry Quick-Dry Lack - Dry and Dash Roter Nagellack - Veganer Wischfester & Schnell Trocknender Nagellack (9ml)**OPI**€6.34**4.2★10,342 rev](https://www.amazon.de/dp/B0DKM2S72D) [4**OPI RapiDry Quick-Dry Lack - Skip a Beet Roter Nagellack - Veganer Wischfester & Schnell Trocknender Nagellack (9 ml)**OPI**€6.11**4.2★10,346 rev](https://www.amazon.de/dp/B0DKM7TYMD) [5**OPI Nail Lacquer Black Cherry Chutney Nagellack schnelltrocknend splitterfest und ergiebig bis zu 7 Tage Halt mit extra breitem ProWide Pinsel**OPI**€7.15**4.4★25,479 rev](https://www.amazon.de/dp/B00149RO2S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OPI Infinite Shine Whats Not to Lilac? Langanhaltender Nagellack in Lila The New OPIcons Spring 2026 Mit Gel-Effekt dank vorgehärteter Gel-Technologie Bis zu 11 Tage Halt 15 ml**OPI**€14.16**240 rev5mo ago](https://www.amazon.de/dp/B0GD7MK319) [**OPI Infinite Shine Nagellack MarshmelloOo So Sweet - Good Enough to Treat Collection vorgehärtete Gel-Technologie ohne UV-Lampe bis zu 11 Tage Halt - Weiß-Grün Schimmer 15 ml**OPI**€11.16**2,034 rev9mo ago](https://www.amazon.de/dp/B0FPLQT4RS) [**essence extreme LAST base coat Nr. 01 Transparent langanhaltend 8ml**Essence Cosmetics**€2.11**208 rev1y ago](https://www.amazon.de/dp/B0DTJCDNHT) [**OPI Nail Lacquer OPIm Dreaming Collection - Grape Escape OPI Nagellack Lila Perlmutt Nagellack Nagellack schnelltrocknend & schimmernd (15ml)**OPI**€8.89**575 rev1y ago](https://www.amazon.de/dp/B0DPRHDFFR) [**OPI RapiDry Quick-Dry Lack - Dry and Dash Roter Nagellack - Veganer Wischfester & Schnell Trocknender Nagellack (9ml)**OPI**€6.34**10,342 rev1y ago](https://www.amazon.de/dp/B0DKM2S72D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OPI Infinite Shine Whats Not to Lilac? Langanhaltender Nagellack in Lila The New OPIcons Spring 2026 Mit Gel-Effekt dank vorgehärteter Gel-Technologie Bis zu 11 Tage Halt 15 ml**OPI**€14.16**4.6★**▲ 160%**](https://www.amazon.de/dp/B0GD7MK319) [**OPI RapiDry Quick-Dry Lack - Dry and Dash Roter Nagellack - Veganer Wischfester & Schnell Trocknender Nagellack (9ml)**OPI**€6.34**4.2★**▲ 150%**](https://www.amazon.de/dp/B0DKM2S72D) [**OPI Nail Lacquer OPIm Dreaming Collection - Grape Escape OPI Nagellack Lila Perlmutt Nagellack Nagellack schnelltrocknend & schimmernd (15ml)**OPI**€8.89**4.2★**▲ 123%**](https://www.amazon.de/dp/B0DPRHDFFR) [**OPI Nail Lacquer Tickle My France-y Nagellack mit bis zu 7 Tagen Halt langanhaltender Nagellack mit extra breitem ProWide Pinsel für perfekte Nägel**OPI**€7.62**4.4★**▲ 122%**](https://www.amazon.de/dp/B001DYJ544) [**Essie Base Coat here to stay Farbfixierung des Lacks und Schutz der Nägel vor Verfärbung 13 5 ml**essie**€8.29**4.5★**▲ 87%**](https://www.amazon.de/dp/B07D9NPPCB)
**~~View all trending →~~**
## **What buyers say about nagellack rot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Farbe**22%
*“Coole Farbe”*
**Qualität insgesamt**15%
*“Super Produkt”*
**Haltbarkeit**13%
*“Haltbarkeit ist erstklassig”*
**Lackqualität**5%
*“Bester Nagellack”*
**Feucht/Trocken**5%
*“Der Nagellack trocknet schnell”*
**beworben Vs Tatsächliches Produkt**4%
*“Wie erwartet”*
**Helligkeit/Glanz/Glühen**4%
*“Brillanter Gel-Glanz mit Studio-Finish – Ohne UV-Licht”*
**Einfache Anwendung**3%
*“ist einfach aufzutragen”*
**Abdeckung**3%
*“Gute Deckung, schnell trochnend, relativ robust”*
**Geruch**2%
*“Toller Glanz und stinkt nicht”*
### **What buyers complain about **
**Haltbarkeit**18%
*“Blättert ab”*
**Preis-Leistungs-Verhältnis**15%
*“mega teuer”*
**Funktionalität insgesamt**9%
*“Hält nicht was es verspricht, Blättert sehr schnell ab”*
**Qualität insgesamt**7%
*“Bad quality”*
**Lackqualität**6%
*“Nach zwei Tagen und nach wirklich perfektem Auftrag splittert der Lack ab”*
**Farbe**4%
*“Es wird ein sehr stark pink”*
**Abdeckung**4%
*“Deckung”*
**Feucht/Trocken**4%
*“leider trocknet er seeeeehr langsam”*
**Stärke**3%
*“Hält bei mir nicht wirklich gut”*
**beworben Vs Tatsächliches Produkt**3%
*“Hält nicht das, was es verspricht”*
### **Top return reasons **
**Farbe**46%
**Funktionalität insgesamt**9%
**beworben Vs Tatsächliches Produkt**7%
**Qualität insgesamt**7%
**Lackqualität**4%
**Haltbarkeit**4%
**Produktzustand**3%
**Defekt Material/Teile**3%
**Auslaufsicher**2%
**Gesamtgröße**2%
## **Common questions**
- **Is nagellack rot profitable to sell on Amazon Germany?**
- The niche generates €56K/yr across 56 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +16.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the nagellack rot niche?**
- 5 brands and 48 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nagellack rot?**
- Top complaints mined from reviews: Haltbarkeit, Preis-Leistungs-Verhältnis, Funktionalität insgesamt. The return rate is 0.6%.
- **When does demand for nagellack rot peak?**
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the nagellack rot niche?**
- Listings span €1.48–€17.67; the average listing price is €8.58 (sweet spot $15–$100). The average incumbent carries 7,959 reviews — the moat a new listing must climb.
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