---
title: "Mülleimer Deo — €84K/yr Amazon DE Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/de/kosmetik/muelleimer-deo"
last_updated: "2026-08-07T13:14:31.398Z"
locale: en
meta:
description: "Niche score 47/100 · €84K/yr market · 66K searches/yr · €9.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · €84K/yr market · 66K searches/yr · €9.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mülleimer Deo — €84K/yr Amazon DE Niche (2026) - Flapen"
---
# **mülleimer deo**
**Skip it**
A small market ($84K/yr) — this niche doesn't clear our bar today.
Market size 21Growth 21Conversion 96Competition 21Returns 100Price range 58Avg price 31Brand share 22Review moat 76Quality gap 73
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****480.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****€2.22–€32.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****€9.74**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****€84K**
€84K/yr · 66K searches
**Growth**
**Bad****-7.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon Germany niche tracking, mülleimer deo is a €84K/yr Amazon Germany market (66K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mülleimer deo market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **€78K–€97K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#369**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**5%**
- Swirl59% - Aresgo12% - Shake7% - JaTop7% - Lorito5% - DL-pro4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 93 weeks — -7.1% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/de/kosmetik/muelleimer-deo/trend)
## **Top mülleimer deo search terms**
- **staubsauger duft**18K/yr+0.5%6.3% conv. - **staubsauger deo**13K/yr-13.2%8.6% conv. - **staubsauger duftstäbchen**7K/yr-10.5%11.1% conv. - **staubsaugerduft**6K/yr+6.6%6.7% conv. - **staubsauger duftperlen**4K/yr-23.7%2.2% conv. - **staubsaugerdeo**4K/yr-7.9%9.9% conv. - **duftperlen staubsauger**4K/yr-8.7%3.0% conv. - **staubsauger deo sticks**3K/yr-8.6%13.2% conv. - **duftstäbchen für staubsauger**4K/yr-4.9%6.5% conv. - **duft für staubsauger**3K/yr-9.9%6.1% conv. [**All search terms **](https://flapen.com/research/de/kosmetik/muelleimer-deo/search-terms)
## **Top mülleimer deo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%€8K20%€17K30%€25K40%€34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Swirl Deo-Sticks Citrus für Staubsauger lang anhaltender Frischeduft neutralisiert unangenehme Gerüche einfach anzuwenden ideal für alle Staubsauger und Tierhaushalte 5 Stück pro Packung**Swirl**€2.22**4.3★1,480 rev](https://www.amazon.de/dp/B000SKU4YE) [2**Swirl 197040 Zubehör und Ersatzteile für Staubsauger Active Fresh - frische Wäsche**Swirl**€5.66**4.6★470 rev](https://www.amazon.de/dp/B005J34O9Q) [3**40 Duftstäbchen Parfum.grün gelb blau rot Duftis Noten Sommerwiese Lemone Meeresbriese Fruchtfrische für alle Staubsaugerarten geeignet**Aresgo**€8.94**4.3★1,038 rev](https://www.amazon.de/dp/B00DDS3WM4) [4**Duftstäbchen Lufterfrischer Duftblöcke Duft für alle Staubsauger mit Beutel auch kompatibel mit Vorwerk (4 x 10 Duftstäbchen (rot gelb grün Blau))**JaTop**€7.59**3.9★123 rev](https://www.amazon.de/dp/B007LZ8202) [5**SHAKE Staubsauger Duft (Lavendel) Duftperlen Staubsauger gegen schlechte Gerüche Granulat zum Einsaugen Staubsauger Deo als Lufterfrischer 2 x 4er Pack**Shake**€12.65**4.3★195 rev](https://www.amazon.de/dp/B0BH97CZ6R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SHAKE Staubsauger Duft (Lavendel) Duftperlen Staubsauger gegen schlechte Gerüche Granulat zum Einsaugen Staubsauger Deo als Lufterfrischer 2 x 4er Pack**Shake**€12.65**195 rev3y ago](https://www.amazon.de/dp/B0BH97CZ6R) [**McFilter | 40 Duftstäbchen für Staubsauger Rot (Blumenwiese) Gelb (Lemon) Grün (Waldduft) Blau (Meeresbriese) Deo Sticks Duftsticks**McFilter**€9.55**51 rev3y ago](https://www.amazon.de/dp/B0BG55NJ6K) [**Lorito Lorol Duftgranulat für Staubsauger 38g Lotus**Lorito**€12.22**570 rev4y ago](https://www.amazon.de/dp/B0B2PHLSPQ) [**SHAKE Staubsauger Duft (Grüne Rhapsodie) Duftperlen Gegen Schlechte Gerüche Granulat zum Einsaugen Deo als Lufterfrischer 4er Pack**Shake**€7.64**195 rev4y ago](https://www.amazon.de/dp/B0BVG9JWQF) [**40 Duftstäbchen für Staubsauger Sommerwiese Lemon Meeresbrise Rose**DL-pro**€8.26**440 rev5y ago](https://www.amazon.de/dp/B08HRTLVQ1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SHAKE Staubsauger Duft (Lavendel) Duftperlen Staubsauger gegen schlechte Gerüche Granulat zum Einsaugen Staubsauger Deo als Lufterfrischer 2 x 4er Pack**Shake**€12.65**4.3★**▲ 242%**](https://www.amazon.de/dp/B0BH97CZ6R) [**SHAKE Staubsauger Duft (Grüne Rhapsodie) Duftperlen Gegen Schlechte Gerüche Granulat zum Einsaugen Deo als Lufterfrischer 4er Pack**Shake**€7.64**4.3★**▲ 117%**](https://www.amazon.de/dp/B0BVG9JWQF) [**McFilter | 40 Duftstäbchen für Staubsauger Rot (Blumenwiese) Gelb (Lemon) Grün (Waldduft) Blau (Meeresbriese) Deo Sticks Duftsticks**McFilter**€9.55**4.0★**▲ 81%**](https://www.amazon.de/dp/B0BG55NJ6K) [**Swirl Staubsauger-Deo-Sticks Lavendel Zum Einlegen in Staubsaugerbeutel Parfümiertes Duftöl 5 Stück**Swirl**€5.72**4.4★**▲ 60%**](https://www.amazon.de/dp/B00232G48K) [**40 Duftstäbchen Parfum.grün gelb blau rot Duftis Noten Sommerwiese Lemone Meeresbriese Fruchtfrische für alle Staubsaugerarten geeignet**Aresgo**€8.94**4.3★**▲ 31%**](https://www.amazon.de/dp/B00DDS3WM4)
**~~View all trending →~~**
## **What buyers say about mülleimer deo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Geruch**55%
*“Duft”*
**Preis-Leistungs-Verhältnis**13%
*“Super Preis/Leistung”*
**Benutzerfreundlichkeit**7%
*“leicht zu handhaben”*
**beworben Vs Tatsächliches Produkt**7%
*“War alles wie bestellt”*
**Qualität insgesamt**6%
*“Sehr gutes Produkt”*
**Gesamtgröße**5%
*“Passt perfekt”*
**Frische**2%
*“Active Fresh”*
**Haltbarkeit**1%
*“sind auch lang anhaltend”*
**Komfort insgesamt**1%
*“Insgesamt angenehm”*
**Effizienz**1%
*“Wirken prima”*
### **What buyers complain about **
**Geruch**80%
*“Kein Duft”*
**Dicke**9%
*“Etwas dünn”*
**Preis-Leistungs-Verhältnis**5%
*“Unnötiges Geld”*
### **Top return reasons **
**Geruch**50%
**Qualität insgesamt**20%
**Farbe**20%
**Kompatibilität – insgesamt**10%
## **Common questions**
- **Is mülleimer deo profitable to sell on Amazon Germany?**
- The niche generates €84K/yr across 14 tracked products. 90-day search growth is -7.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mülleimer deo niche?**
- 8 brands and 38 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in mülleimer deo?**
- Top complaints mined from reviews: Geruch, Dicke, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- **When does demand for mülleimer deo peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the mülleimer deo niche?**
- Listings span €2.22–€32.87; the average listing price is €9.74 (sweet spot $15–$100). The average incumbent carries 481 reviews — the moat a new listing must climb.
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